宁镇扬旅游同城化研究

发布时间：2018-06-03 04:26

本文选题：宁镇扬 + 区域旅游　；参考：《扬州大学》2012年硕士论文

【摘要】：综观各地旅游业的发展历程,旅游业发展的瓶颈包括基础设施、资源禀赋、经济发展水平等自然、社会、经济等方面的缺陷,而地区旅游开发与周边地区存在着密切的联系,因此着力解决这一发展瓶颈的有效尝试就是区域旅游合作。伴随“行政区经济”向“经济区经济”的转变,政府、企业等各种力量加大力度推动旅游业的区域合作,合作方式与内容呈现出多元化的特征。同城化战略强调地区间形象定位、产品开发、营销推广、保障体系等方面打破行政区划,是当前发展环境下相邻地区实现“经济区经济”、最大限度发掘地区潜力的重要发展战略。旅游产业的高关联性决定了旅游同城化发展将成为地区同城化发展的先导,对其他产业的发展起到积极的示范、借鉴作用。南京、镇江和扬州三地(简称宁镇扬三地)关系特殊,特以三地为主体,探讨旅游同城化。宁镇扬三地地理位置毗连,文化、经济等关联性大,旅游资源的差异性与互补性并存、居民合作认同度较高、政府机构重视旅游业合作。但镇江和扬州较南京而言旅游业发展水平较薄弱,很大程度上依赖南京的带动。三地旅游同城化发展战略将有效激发三地旅游业的发展潜力,改观现有发展劣势,以旅游为先导,拉动其他产业的合作发展。通过综合旅游区域合作、同城化等方面的研究成果,借鉴区域经济增长极、核心-边缘、产业竞争优势以及可持续发展理论,结合相关地区的发展经验,采用定性与定量分析相结合的分析方法,得出主要结论包括： (一)宁镇扬的旅游同城化具备政府支持和较强市场需求两个重要基础因素。 (二)宁镇扬三地实现旅游同城化具备政府态度和发展机遇、旅游需求条件和旅游生产要素等核心驱动要素和旅游产业结构和竞争力、旅游企业发展战略以及旅游相关产业和辅助产业等辅助驱动要素。 (三)构建了宁镇扬实现旅游同城化的路径。宁镇扬旅游同城化的发展模式是南京为增长极的吸引带动型；旅游宣传口号设定为：江河交汇处名城,文化旅游宁镇扬；旅游线路设计融汇历史文化、水文化、美食、宗教、战争等因素；营销推广应继续贯彻以政府机构为主体的合作营销的模式,体现地区特性,策略多元化；建立区域性的旅游合作组织、利益分配机制、投诉处理机制,对接三地的公共服务体系,强化人才培养和旅游科研能力等将会极大的促进三地一体的保障体系的建立与完善。期望本研究能够对宁镇扬地区旅游业转型发展有所裨益,有效联系苏南与苏中旅游经济发展,拉动苏北旅游,对其他实施旅游同城化发展战略的区域提供一定的借鉴作用。
[Abstract]:Looking at the development process of tourism in various places, the bottlenecks of tourism development include natural, social and economic defects such as infrastructure, resource endowment, economic development level, etc. However, the development of regional tourism is closely related to the surrounding areas. Therefore, the effective attempt to solve this bottleneck is regional tourism cooperation. With the transformation from "administrative region economy" to "economic zone economy", the government, enterprises and other forces increase their efforts to promote regional cooperation in tourism. The strategy of co-urbanization emphasizes the regional image orientation, product development, marketing promotion, security system, and so on. It is the realization of "economic zone economy" in neighboring regions under the current development environment. An important development strategy that maximizes the potential of the region. The high correlation of tourism industry determines that the development of tourism with the city will become the forerunner of the development of the region with the city, and it will play an active role in demonstration and reference to the development of other industries. Nanjing, Zhenjiang and Yangzhou have special relationship. Ning Zhenyang's geographical location is contiguous, culture and economy are closely related, the differences and complementarities of tourism resources coexist, the residents' cooperation and identity is high, and government agencies attach importance to tourism cooperation. However, the level of tourism development in Zhenjiang and Yangzhou is weaker than that in Nanjing, which largely depends on Nanjing. The development strategy of tourism co-city of the three places will effectively stimulate the development potential of the tourism industry of the three places, change the existing development disadvantage, take tourism as the guide, and stimulate the cooperative development of other industries. Through the comprehensive tourism regional cooperation, with the city and other aspects of research results, learn from the regional economic growth pole, core-edge, industrial competitive advantage and sustainable development theory, combined with the development experience of relevant regions, By combining qualitative and quantitative analysis, the main conclusions are as follows: (1) Ningzhen-yang 's tourism co-city has two important basic factors: government support and strong market demand. (2) the realization of tourism co-urbanization in Ningzhen and Yangyang has the core driving factors, such as government attitude and development opportunities, tourism demand conditions and tourism production factors, as well as tourism industrial structure and competitiveness. Tourism enterprises development strategy and tourism related industries and auxiliary industries and other auxiliary driving factors. (3) build the path of Ningzhen Yang to realize the same city tourism. The development model of Ningzhen-yang 's tourism co-city is Nanjing's attraction to the growth pole; the slogan of tourism propaganda is: the famous city at the junction of rivers and rivers, cultural tourism, tourism route design and integration of historical culture, water culture, gourmet food, religion, etc. War and other factors; marketing promotion should continue to carry out the cooperative marketing model with government agencies as the main body, embody regional characteristics, diversify strategies, establish regional tourism cooperation organizations, benefit distribution mechanism, complaint handling mechanism, Connecting with the public service system of the three places, strengthening the talent training and the ability of tourism scientific research will greatly promote the establishment and improvement of the security system of the three places. It is expected that this study can benefit the tourism transformation and development in Ningzhen-yang area, effectively link the tourism economic development between southern Jiangsu and central Jiangsu, stimulate tourism in northern Jiangsu, and provide some reference for other regions that implement the development strategy of tourism in the same city.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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