景区类旅游企业阶段性融资策略研究

发布时间：2018-06-04 12:21

本文选题：融资策略 + 阶段性　；参考：《湖南师范大学》2012年硕士论文

【摘要】：随着旅游业快速发展,我国对作为朝阳产业的旅游业越来越重视,对作为新经济增长点的旅游业投资持鼓励和支持态度。在这种大背景下,各级地方政府对旅游发展更加重视,各种投融资鼓励政策频繁颁发,在这样一个良好发展环境下,作为旅游业发展重心之一的旅游景区尤为重要,作为以景区为主要开发对象的旅游企业发展迎来了良好的发展契机,而资金来源成为了主要动力。目前,我国景区类旅游企业数量不多,企业发展的融资渠道单一,融资效率不高,企业以及学术界对这类企业的融资策略研究较少,在这方面的研究空间较大。因此,文章从景区生命周期理论以及企业生命周期理论出发,根据相关的融资理论和熵理论,将适合景区类旅游企业的融资方式与企业发展阶段相结合,将各融资方式的影响因素和熵理论相结合,最后得出了景区类旅游企业的阶段性融资策略。文章的研究包括五个部分：第一章对论文的研究背景、目的、内容、方法及文献综述进行了阐述；第二章对文章所涉及的相关概念和理论基础进行分析；第三章根据景区类旅游企业融资的发展现状,应用相关理论对景区类旅游企业进行了阶段性划分,通过分析,得出了适合景区类旅游企业各阶段的融资方式；第四章分析了各融资方式的影响因素,并确定了熵理论模型的建模过程,同时通过对专家的调查和访谈,将采集的数据运用熵理论进行分析,得出了景区类旅游企业阶段性融资策略,最后运用张家界旅游开发股份有限公司对文章的研究结果进行了论证,并提出了该公司发展的不足和建议对策；第五章对文章的研究结论、研究创新点以及研究不足之处进行了说明,并提出了今后的研究重点和方向。通过研究分析,本文得出的结论是：在景区类旅游企业发展的起步阶段,适合其发展的优序融资策略为自有资金、政府投资、旅游产业发展基金、朋友或者亲人借款；在景区类旅游企业发展的成长阶段,适合其发展的优序融资策略为银行贷款、风险投资、债券融资以及吸取民营资本；在景区类旅游企业发展的成熟阶段,适合其发展的优序融资策略为股权融资、银行贷款、债务融资、项目融资和并购融资。该结论弥补了关于旅游企业阶段性融资的空缺,为今后景区类旅游企业发展过程中融资方式的选择及融资策略的制定具有一定的指导性意义。
[Abstract]:With the rapid development of tourism, our country pays more and more attention to tourism as a sunrise industry, and encourages and supports the investment of tourism as a new economic growth point. Against this background, local governments at all levels attach more importance to the development of tourism, and various investment and financing incentives are frequently issued. Under such a good development environment, tourist attractions, as one of the focuses of tourism development, are particularly important. The development of tourism enterprises as the main development object of scenic spots has ushered in a good opportunity of development, and the source of funds has become the main driving force. At present, the number of scenic tourism enterprises in China is not many, the financing channel of enterprise development is single, the financing efficiency is not high. Therefore, based on the theory of scenic area life cycle and the theory of enterprise life cycle, according to the relevant financing theory and entropy theory, the paper combines the financing mode suitable for scenic spot tourism enterprise with the stage of enterprise development. Combining the influencing factors of various financing methods with entropy theory, the paper finally obtains the stage financing strategy of scenic tourism enterprises. The research includes five parts: the first chapter describes the research background, purpose, content, methods and literature review, the second chapter analyzes the related concepts and theoretical basis. In the third chapter, according to the current situation of the financing of scenic tourism enterprises, applying the relevant theory to the stage division of scenic tourism enterprises, through the analysis, we get the financing methods suitable for each stage of scenic tourism enterprises; The fourth chapter analyzes the influencing factors of various financing methods, and determines the modeling process of entropy theory model. At the same time, through the investigation and interview of experts, the collected data is analyzed by entropy theory. Finally, using Zhangjiajie Tourism Development Co., Ltd. to demonstrate the research results of the article, and put forward the development of the company's shortcomings and suggestions; In the fifth chapter, the conclusion, innovation and deficiency of the research are explained, and the emphasis and direction of the future research are put forward. Through research and analysis, this paper draws the following conclusions: in the initial stage of the development of scenic tourism enterprises, the preferred financing strategies for their development are self-financing, government investment, tourism industry development funds, friends or family loans; In the growing stage of the development of scenic tourism enterprises, the optimal financing strategies are bank loans, venture capital, bond financing and absorbing private capital. The preferred financing strategies are equity financing, bank loans, debt financing, project financing and M & A financing. The conclusion makes up for the lack of stage financing for tourism enterprises and has certain guiding significance for the selection of financing methods and the formulation of financing strategies in the process of development of scenic tourism enterprises in the future.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6

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