武陵源景区生态旅游核心竞争力培育研究

发布时间：2018-06-05 08:42

本文选题：武陵源 + 生态旅游　；参考：《湖南农业大学》2013年硕士论文

【摘要】：核心竞争力主要讲的是一个企业在开发了产品、技术,以及市场的营销等等方面所具有的一些能力,同时所具有的这些方面的能力是竞争对手所没有具备的一些独特的能力。一般情况之下主要是以技术方面的能力作为核心的内容,经过企业的发展战略方面的决策对市场营销、组织管理,以及制造等进行有效整合从而达到能够获得具有持续竞争优势动力。同时也是企业在发展过程中所建立起来的一种知识和资产的协调关系,同企业的一般性竞争能力有所差别,因为他处在了核心的地位上,对企业的全局竞争力关系非常大。同样对于风景名胜区来说,核心竞争力的培育也非常的重要,他关系着该区的持续稳定发展。从国内外已有的研究成果来看,对旅游景区竞争力的关注还比较少,特别是以个案作为研究的更少。武陵源经过30多年的发展,取得了相当大的成就,但不可避免的是,武陵源的发展面临着巨大的危机,体制不顺、过度开发、居民利益得不到很好的保证,周边同类型旅游目的地的壮大与增长等都是影响武陵源景区生存发展的不利因素,如何“提炼内功”,提升武陵源景区自身的竞争力具有重要的意义。本课题首先对研究的一些具体情况进行的说明,主要包含有课题研究的背景、意义、目的、拟采用的研究方法,以及国内外研究现状的进行了说明；其次,以武陵源景区生态旅游为例对其核心竞争力展开了系统的研究。先对武陵源景区生态旅游的竞争力现在进行了分析,通过将其和其他的旅游景区进行比较,从而发现其中存在问题,然后,对武陵源景区生态旅游景区的核心竞争力影响因素进行分析,在以上研究的基础上,最后,对武陵源景区生态旅游景区的核心竞争力提升进行建议。通过以上方面的内容研究得到主要结论有当前武陵源景区发展面临资金问题、观念问题和环境问题；武陵源景区培育核心竞争力的紧迫性,主要表现在景区可持续发展的需要、区域经济社会发展,景区与周边居民和谐共存的需要个适应旅游消费转型升级的需要；另外对于武陵源景区核心竞争力的提升应该从挖掘武陵源景区的森林资源,开发新的森林旅游产品、增强旅游产品的体验性和创新性,留住回头客、政府主导发展是武陵源景区自身特性的要求、旅游企业的自主创新为武陵源景区注入活力和实现本地居民利益最大化是实现武陵源景区长久发展的最大动力等方面着手。
[Abstract]:The core competence is mainly about a company in the development of products, technology, marketing and other aspects of the ability to have, at the same time have these aspects of the ability is the competitors do not have some unique capabilities. Generally speaking, it is mainly the technical ability as the core content, through the enterprise's development strategy aspect decision-making to the marketing, the organization management, And manufacturing and other effective integration to achieve a sustained competitive advantage. At the same time, it is also a kind of coordination relationship of knowledge and assets established in the process of development, which is different from the general competitive power of the enterprise, because it is in the core position and has a great relationship to the overall competitiveness of the enterprise. For scenic spots, the cultivation of core competence is also very important, which is related to the sustainable and stable development of the area. From the existing research results at home and abroad, there is less attention to the competitiveness of tourist attractions, especially the case study. After more than 30 years of development, Wulingyuan has made considerable achievements, but it is inevitable that Wulingyuan's development is faced with a huge crisis, the system is not good, over-exploitation, and the interests of residents are not well guaranteed. The expansion and growth of the same type of tourism destinations around Wulingyuan are the unfavorable factors that affect the survival and development of Wulingyuan scenic spots. It is of great significance to improve the competitiveness of Wulingyuan scenic spots. Firstly, the paper explains some specific situations of the research, mainly including the background, significance, purpose, research methods, and the current situation of the research at home and abroad. Taking Wulingyuan scenic spot ecological tourism as an example, the core competence of Wulingyuan scenic spot is studied systematically. First of all, the competitiveness of Wulingyuan scenic spot eco-tourism is analyzed, and by comparing it with other scenic spots, we find that there are some problems, and then, Based on the analysis of the factors affecting the core competitiveness of the Wulingyuan scenic area, the paper gives some suggestions on how to improve the core competitiveness of the Wulingyuan scenic spot. Through the above aspects of the content of the main conclusions of the current Wulingyuan scenic area development facing financial problems, concept issues and environmental problems; Wulingyuan scenic spots to cultivate the urgency of core competitiveness, mainly reflected in the needs of sustainable development of scenic spots, With the development of regional economy and society, the harmonious coexistence of scenic spots and surrounding residents needs to adapt to the needs of tourism consumption transformation and upgrading. In addition, the promotion of the core competitiveness of Wulingyuan scenic spots should be based on excavating the forest resources of Wulingyuan scenic spots. The development of new forest tourism products, enhancing the experience and innovation of tourism products, retaining repeat visitors, and government-led development are the requirements of Wulingyuan Scenic spot's own characteristics. The independent innovation of tourism enterprises to inject vitality into Wulingyuan scenic spot and to maximize the interests of local residents is the biggest motive force to realize the long-term development of Wulingyuan scenic spot.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】