基于市场分析的安庆市文化旅游资源分层开发研究

发布时间：2018-06-05 09:59

本文选题：文化旅游资源 + 分层开发　；参考：《安徽大学》2013年硕士论文

【摘要】：随着社会的快速发展、旅游者知识水平的不断提高及旅游经验的日益丰富,人们对文化的需求也日渐强烈。文化是旅游的灵魂,旅游因文化提高了自身的价值和品位,使得旅游产品更具吸引力和竞争力；旅游则是文化的载体之一,通过旅游能将我国的灿烂文化广为弘扬,有效提升国家文化软实力。文化旅游凭借其深厚的内涵表现出了独特的魅力与旺盛的生命力,已成为当今旅游业发展的一种趋势和风尚。诸多城市都在积极推动当地文化旅游做大做强并取得了一定的成效,文化旅游正在以飞快的速度崛起。安庆是一座有着2000多年历史的城市,文化底蕴深厚、人文资源丰富,于2005年4月14日被国务院评为国家历史文化名城。自1667年安徽建省始,直至建国初的二百多年里,安庆一直是安徽省的省会和全省的政治、经济、文化中心,是中国较早接受近代文明的城市之一。安庆还是文化之邦、禅宗圣地、戏剧之乡、安徽之源,古皖文化、戏剧文化、禅宗文化和桐城派文化在这里交相辉映,形成了安庆独具特色的地方文化。尽管近年来安庆市文化旅游资源在开发利用上已有一定的起色,但在文化旅游资源开发过程中仍存在较多问题与不足,市场竞争优势不明显。俗语说“对于一艘盲目航行的船来说,任何方向的风都可能是逆风”,安庆市文化旅游资源的开发也应该有的放矢,以资源为依托,以市场需求为方向。通过市场分析,一方面掌握各类市场需求,为旅游者提供满意产品；另一方面有利于正确认识自身不足和发现新机会,提高安庆文化旅游市场竞争力。以此为研究思路,本文通过对安庆市文化旅游资源的搜集整理,将其划分为历史文化旅游资源、名人文化旅游资源、宗教文化旅游资源和民俗文化旅游资源四大类型,并对其进行定性和定量分析与评价。在产品层次理论的指导下,采用实地走访、问卷调查等方法获取第一手资料,掌握现有安庆市文化旅游资源的开发现状并充分了解游客对文化旅游的需求情况。在此基础上构建安庆市各类型文化旅游产品层次结构模型,将每一种类型的文化旅游产品划分为核心利益、一般产品、期望产品扩大产品和潜在产品五个层次。再结合资源实际情况,以市场需求为方向,探讨文化旅游资源丰富的安庆市如何完善不同类型文化旅游产品的各个层次,如何利用和发挥自身文化资源优势,提出有利于科学开发安庆文化旅游资源、有利于推动安庆市文化旅游发展的对策建议。希望针对安庆市文化旅游资源开发所提出的对策建议也能为其他地方文化旅游资源的开发提供参考。
[Abstract]:With the rapid development of society , the increasing knowledge level of tourists and the increasing of tourism experience , people ' s demand for culture has become increasingly strong . Culture is the soul of tourism , and tourism has improved its value and taste because of culture , which makes the tourism product more attractive and competitive ;
Tourism is one of the carriers of culture . Through the tourism , the splendid culture of our country can be widely promoted and the national cultural soft power can be effectively promoted . Cultural tourism has become a trend and a trend of the development of tourism .

Anqing is a city with more than 2,000 years of history , rich in culture and rich in human resources . On April 14 , 2005 , the State Council was honored as National Historical and Cultural City . Since 1667 , Anhui has been one of the cities that accepted modern civilization .

According to the saying , " For a blind sailing ship , the wind in any direction may be adverse , " the development of the cultural tourism resources of the city should also be targeted , based on the resources , in the direction of market demand . Through market analysis , the market demand can be mastered on the one hand , and satisfactory products are provided for tourists ;
On the other hand , it is beneficial to correctly understand the shortage of cultural tourism resources and discover new opportunities and improve the competitiveness of cultural tourism market . In this paper , the author divides the cultural tourism resources into five levels : historical cultural tourism resources , celebrity cultural tourism resources , religious culture tourism resources and folk culture tourism resources .
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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