乡村旅游产品的特性及其转型升级

发布时间：2018-06-10 09:52

本文选题：城乡统筹 + 乡村旅游　；参考：《商业时代》2013年09期

【摘要】：随着我国城市化进程的加快和城市居民休闲旅游多层次结构的形成,以农村为主题的乡村旅游得到了快速发展和内涵拓展,为农村经济的发展和农民收入水平的提高做出了巨大的贡献。本文从城乡统筹的视角分析了乡村旅游发展的问题,在介绍和概述了城乡统筹乡村旅游发展模式基本内涵和作用意义的基础上,重点采用SWOT分析法对乡村旅游发展所面临的环境进行了研究,最后提出了城乡统筹乡村旅游发展的建议和对策,即地方政府要切实履行相关职能营销良好环境和搭建相关平台,充分挖掘乡村旅游资源优势和发挥城乡结合的区位优势,因地制宜地选择发展模式,鼓励乡村文化的发展以充实乡村旅游产品的特色,以及要发挥农民在乡村旅游发展中的主体地位等。
[Abstract]:With the acceleration of urbanization in China and the formation of multi-level structure of leisure tourism for urban residents, rural tourism with the theme of rural areas has been rapidly developed and intensively expanded. It has made great contribution to the development of rural economy and the improvement of farmers' income level. This paper analyzes the problems of rural tourism development from the perspective of urban and rural planning, and introduces and summarizes the basic connotation and function significance of rural tourism development mode as a whole in urban and rural areas. This paper focuses on the study of the environment facing the rural tourism development by SWOT analysis, and finally puts forward some suggestions and countermeasures to coordinate the rural tourism development, that is, the local government should effectively perform the relevant functions, marketing a good environment and build a relevant platform. Fully tap the advantages of rural tourism resources and give full play to the regional advantages of the combination of urban and rural areas, choose the development mode according to local conditions, encourage the development of rural culture in order to enrich the characteristics of rural tourism products, And to give play to the main position of farmers in the development of rural tourism.
【作者单位】：邯郸职业技术学院管理系;
【分类号】：F592.7

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