青岛市海饰旅游纪念品的市场结构和生产组织形式

发布时间：2018-06-10 21:30

本文选题：海饰旅游纪念品 + 市场结构　；参考：《青岛大学》2013年硕士论文

【摘要】：国内外对旅游纪念品相关课题的关注和研究由来已久。但目前国内对其的研究多着手于概念解析,相关市场问题的呈现及设计经营模式的创新等方而--针对其商品本质层面的生产组织形式和市场结构的研究较少。本文立足青岛市,通过综述国内外相关研究,确定了本文的研究目的：厘清青岛市海饰旅游纪念品市场结构的性质,以及其是如何被组织生产的。为完成以上研究内容,本文通过实地访谈的方法获得第一手资料。在对相关录音资料及文字资料进行整理的基础上,本研究对青岛市海饰旅游纪念品的市场现状和生产现状做了详细分析。其中,对市场现状的分析着重于其产品种类、销售体系、行业特征以及产品同质化现象的形成机理等方面。立足于上述结论,本研究对存在两极分化现象的青岛市海饰旅游纪念品进行详细的市场结构分析,认为青岛市高档海饰旅游纪念品市场近似于寡头垄断性质的市场结构,低档海饰旅游纪念品市场则近似于完全竞争性质的市场结构。至于生产现状,则认为青岛市海饰品生产企业呈现出个体家庭作坊型和公司型生产组织特征。继而,通过归纳整理,认为青岛市海饰旅游纪念品的生产组织形式整体上可分为一体化和外包两种模式,并对青岛市海饰旅游纪念品非本地生产现象的形成机理做出分析。最后,提山相关研究建议解决同质化问题。
[Abstract]:There has been a long history of attention and research on tourism souvenirs at home and abroad. However, at present, most of the domestic researches focus on the concept analysis, the presentation of relevant market problems and the innovation of the design and management model, and so on, but there are few researches on the production organization form and market structure at the essential level of its commodity. In this paper, based on Qingdao, the purpose of this paper is to clarify the nature of the market structure of sea ornamented tourist souvenirs in Qingdao and how it is organized and produced. In order to complete the above research content, this article obtains the first-hand data by the method of field interview. On the basis of sorting out the relevant recording and writing materials, this study makes a detailed analysis on the market situation and production status of Qingdao sea ornamented tourist souvenirs. Among them, the analysis of the market situation focuses on the product category, sales system, industry characteristics and the formation mechanism of product homogenization. Based on the above conclusions, this study analyzes the market structure of Qingdao sea ornaments tourism souvenirs with polarization phenomenon in detail, and concludes that Qingdao high-end sea ornaments tourism souvenirs market is similar to the oligopolistic market structure. The market of low-grade sea-ornamented tourist souvenirs is similar to the completely competitive market structure. As for the present situation of production, it is considered that Qingdao's sea jewelry production enterprises have the characteristics of individual family workshop and company type production organization. Then, through summing up and sorting out, it is concluded that the production organization form of Qingdao sea ornaments tourism souvenirs can be divided into two modes as a whole: integration and outsourcing, and the formation mechanism of non-local production phenomenon of Qingdao sea ornaments tourism souvenirs is analyzed. Finally, the paper proposes to solve the problem of homogenization.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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