宜宾市乡村旅游业发展问题及对策研究

发布时间：2018-06-11 18:48

本文选题：宜宾旅游业 + 乡村旅游　；参考：《四川农业大学》2013年硕士论文

【摘要】：宜宾市经济社会的快速发展推动了城镇化加速前进,在拥挤喧嚣的都市中,人们渴望寻求静谧舒适的环境来放松身心,加上国家对于取消中长假变小短假制度的出台,乡村旅游作为宜宾旅游业市场的后起之秀正在逐步凸显其重要性。本文通过对国内外相关文献及研究成果的大量研究,通过对宜宾市各个乡村旅游开发区和环线宾馆饭店的实地走访,通过对宜宾特色菜肴和风味小吃的品尝,通过对旅游相关商品生产商和乡村旅游消费群体的调查访问,分别从宜宾乡村旅游业涉及的三个群体：政府、开发商、农民；宜宾乡村旅游业发展所需的要素：政策、机遇、硬件配置、软件人才；宜宾乡村旅游业发展的瓶颈：经济缺乏、政策较少、专业劳动力紧缺；从解决宜宾乡村旅游业存在问题的办法：政策支持、政府协调、商家创新、农民创业等若干个影响宜宾乡村旅游业发展的要素展开阐述。第一部分,介绍本文研究乡村旅游业的目的、动态、意义、以及研究的思路方法,分析了难点和创新点,以及不足之处。第二部分,概括了宜宾乡村旅游的定义,特征和功能。在介绍国外成功经验的同时,提到宜宾应该如何借鉴成功国家的措施,根据本地的农业,经济,文化等实际情况探索出适宜宜宾乡村旅游业发展的措施。第三部分,着重研究宜宾乡村旅游业的现状、宜宾市场上对乡村旅游业的需求状况。分析宜宾乡村旅游业发展存在的问题,分析政府和经营者之间的问题。第四部分,根据上一部分提出的问题,找出解决问题的方案。加强政府职能和政府干预,整合有利资源,因地制宜,打造具有特色乡村旅游业,强化品牌概念,为宜宾乡村旅游业的发展打开一条绿色的通道。通过整体研究与综合分析,宜宾乡村旅游业发展的现状趋势、外部条件、利益分割、目前问题,解决方案已有了相对系统化的方案,这为以后宜宾市征订乡村旅游业的政策及开发商开发乡村旅游业提供了一定的理论指导和数据支持,对加快发展宜宾市的乡村旅游业也是强大支撑和有力保障。
[Abstract]:The rapid development of economy and society in Yibin has promoted the acceleration of urbanization. In the crowded and noisy cities, people are eager to seek a quiet and comfortable environment to relax their bodies and minds. Rural tourism as a rising star of Yibin tourism market is gradually highlighting its importance. This article through the domestic and foreign related literature and the research achievement massive research, through to Yibin each countryside traveling development zone and the ring line hotel spot visit, through to Yibin characteristic dishes and the flavor snack taste, Through the survey of tourism-related commodity producers and rural tourism consumer groups, the paper analyzes the three groups involved in rural tourism in Yibin: government, developers and farmers; the elements needed for the development of rural tourism in Yibin: policy, opportunities, and so on. Hardware configuration, software talents, bottlenecks of rural tourism development in Yibin: lack of economy, less policies, shortage of specialized labor force, solutions to the problems of rural tourism in Yibin: policy support, government coordination, business innovation, A number of factors affecting the development of rural tourism in Yibin are expounded. The first part introduces the purpose, the dynamic, the significance and the method of the study of rural tourism, and analyzes the difficulties and innovations, as well as the shortcomings. The second part summarizes the definition, characteristics and functions of Yibin rural tourism. This paper introduces the successful experiences of foreign countries, and points out how Yibin should draw lessons from the measures of successful countries and explore the measures suitable for the development of rural tourism in Yibin according to the actual conditions of local agriculture, economy, culture and so on. The third part focuses on the current situation of rural tourism in Yibin, and the demand for rural tourism in Yibin market. This paper analyzes the problems existing in the development of rural tourism in Yibin and the problems between the government and the operators. The fourth part, according to the problem raised in the previous part, find out the solution to the problem. Strengthening government functions and government intervention, integrating favorable resources, adapting measures to local conditions, creating characteristic rural tourism, strengthening brand concept, and opening up a green channel for the development of rural tourism in Yibin. Through the overall research and comprehensive analysis, the present situation trend, external conditions, benefit division, current problems and solutions of the rural tourism development in Yibin have been relatively systematized. This provides some theoretical guidance and data support for the later policy of rural tourism and the development of rural tourism by developers, and it is also a strong support and strong guarantee for speeding up the development of rural tourism in Yibin.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】