基于区域旅游开发的项目风险管理

发布时间：2018-06-12 21:10

本文选题：项目管理 + 项目风险评价　；参考：《天津大学》2012年硕士论文

【摘要】：随着我国旅游业的高速发展，我国许多地区都将旅游业确定为未来区域经济发展的重点，由此催生了大批的区域旅游开发项目。其中有不少项目都取得了成功，收到了良好的社会效益和经济效益。但这其中也不乏投资失败的例子。区域旅游开发项目的失败不仅会对当地旅游业和经济发展造成不良影响，也为市场带来了诸多风险和不确定性，当某地经济高度依赖于旅游发展时尤其危险。因此为了避免旅游开发项目失败带来的损失，在区域旅游开发、规划和建设中引入风险管理理论是十分必要的。目前风险管理理论在我国应用已经十分成熟，但在旅游领域的应用却并不广泛，旅游开发风险管理方面的研究没有得到足够的重视。因此，，本文系统介绍了现代项目风险管理的基本原理以及传统的项目风险估计和评价方法，论证了在区域旅游开发中引入风险管理的必要性。同时，本文结合区域旅游开发、管理和规划的相关理论，分析了区域旅游开发项目的风险分析与识别。此外，本文还选取西递-宏村为区域旅游开发项目的案例，采用定量分析的方法，对旅游开发项目的风险进行评估，并提出具体的风险控制对策。
[Abstract]:With the rapid development of tourism in China, many areas of our country will determine the tourism industry as the key point of the future regional economic development, resulting in the emergence of a large number of regional tourism development projects. Many of the projects have been successful and have received good social and economic benefits. But there are also examples of investment failures. The failure of regional tourism development projects will not only have a negative impact on local tourism and economic development, but also bring a lot of risks and uncertainties to the market, especially when the local economy is highly dependent on tourism development. Therefore, in order to avoid the loss caused by the failure of tourism development projects, it is necessary to introduce risk management theory into regional tourism development, planning and construction. At present, the theory of risk management is very mature in our country, but it is not widely used in the field of tourism, and the research on risk management of tourism development has not been paid enough attention to. Therefore, this paper systematically introduces the basic principles of modern project risk management and the traditional project risk estimation and evaluation methods, and demonstrates the necessity of introducing risk management in regional tourism development. At the same time, based on the theory of regional tourism development, management and planning, this paper analyzes the risk analysis and identification of regional tourism development projects. In addition, this paper also selects Xidi Hongcun as a case of regional tourism development project, adopts the method of quantitative analysis, evaluates the risk of tourism development project, and puts forward specific risk control countermeasures.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592

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