基于YC旅行社的新型商业模式设计

发布时间：2018-06-15 23:11

本文选题：旅行社 + 商业模式　；参考：《华中科技大学》2012年硕士论文

【摘要】：“商业模式”的概念因上个世纪九十年代互联网经济的迅速发展而在这一领域的研究越来越多，并逐渐从理论延伸到对企业的应用研究领域中来。商业模式是涵盖了企业产品、企业服务以及信息流的整套体系概念，任何的组织运作都会有属于其运作的的系统来为生存和发展作基础。目前管理研究层面和管理实践层面上都更加深入的意识到：企业如要要适应现在的全球化和数字信息化的井喷式发展并持续的创造价值，必须要对原有的商业运作方式和价值提供方式做一定的改革，通过基于理性分析和研究来设计适合这一市场环境的商业模式。本篇论文通过对目前旅行社企业的业务活动进行商业模式分类，，结合前人研究的商业模式结构化要素，从目标顾客、价值内容、业务定位、交易结构、利益相关者这五个模块对旅行社商业模式进行设计。本文还将旅行社商业模式分为三类，选择涵盖了这三种旅行社商业模式分类的三家宜昌旅行社：峡州国旅、大三峡国旅、宜昌国旅，分别论述其商业模式类型，在对这三家旅行社的商业模式类型进行比较分析的基础上，针对宜昌的旅游市场状况提出新的旅行社商业模式设计，对这一新型商业模式的结构要素和设计依据都做了相应的诠释。本文还针对这一新型商业模式在其进入市场业务发展初期、业务拓展时期以及业务集成时期这三个不同的发展时期进行一定的业务重心调整，其中详细描述了对不同时期的业务发展目标、业务内容、关键问题和策略措施这四个部分做了一定的说明。本文对旅行社商业模式设计的结构要素的研究，其研究思路和结构化的设计体系希望能为具体的旅行社企业商业模式设计提供一定的帮助和借鉴。
[Abstract]:Due to the rapid development of the Internet economy in the 1990s, the concept of "business model" has been studied more and more in this field, and gradually extended from the theory to the applied research field of enterprises. A business model is a set of concepts that cover enterprise products, services, and information flows. Any organization operates with a system that is part of its operation to provide a basis for survival and development. At present, both the management research level and the management practice level are more deeply aware: if enterprises want to adapt to the current globalization and digital information blowout development and continue to create value, It is necessary to reform the original mode of business operation and the way of providing value, and to design the business model suitable for this market environment through rational analysis and research. This paper classifies the current business activities of travel agencies, combines the structural elements of business model, from the target customers, value content, business positioning, transaction structure, Stakeholders of these five modules to the travel agency business model design. This article also divides the travel agency business model into three categories, and selects three Yichang travel agencies that cover these three kinds of travel agency business model classification: Xizhou CITS, Grand three Gorges CITS, Yichang CITS, respectively discuss their business model types. On the basis of comparing and analyzing the types of business models of these three travel agencies, and aiming at the tourism market situation in Yichang, a new business model design of travel agencies is put forward. The structural elements and design basis of this new business model are interpreted accordingly. This article also aims at this new business model to enter the market business development early stage, the service expansion time and the service integration time these three different development periods carries on the certain business center of gravity adjustment. It describes in detail the business development objectives, business content, key issues and policy measures in different periods. This paper studies the structural elements of travel agency business model design, its research ideas and structured design system hope to provide some help and reference for the specific travel agency business model design.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6

【参考文献】