基于智慧旅游的昆明市自驾游游客决策过程研究

发布时间：2018-06-16 13:40

本文选题：智慧旅游 + 自驾游　；参考：《云南大学》2015年硕士论文

【摘要】：经济水平的提高,信息网络技术的进步,旅游者消费行为的成熟,这些因素都在促使着国民旅游方式的变化。为了推进旅游业的快速发展,满足国民日益增长的旅游休闲需求,国家先后确定北京、天津等成为智慧试点城市,利用大数据、网络信息等技术来构建智慧旅行出行平台,主要目的为实现旅游者与旅游企业之间信息的整合与对接,使旅游者的出行更加智慧。与此同时,自驾游成为国民旅行的主要形式。在自驾游过程中,旅游者较少借助旅行社这类旅游中介机构,其进行决策的主要影响因素为其获得的信息,这种信息来源于其自身的旅游经验和从外界获得信息两个部分。本文以昆明市自驾游游客为例,将其决策过程分为游前的信息搜集与旅游计划方案的确定、旅游过程中的体验、游后的感受与反馈三个部分,重点分析了智慧旅游平台所提供的信息在其整个决策过程中的作用。通过分析发现,互联网是昆明市自驾游游客获得旅游信息的主要来源,旅游目的地的风景、历史文化等是昆明市自驾游游客关注较多的信息；通常而言,会选择与家人朋友一起进行自驾游,路线路况、住宿、实况信息等会对自驾游游客的旅游方案产生影响；旅游项目具有体验性和新奇性会使游客感到满意,旅游服务质量对于游客满意和不满意都有影响,其出游前获取的信息与实际情况不一致也会对游客的满意产生影响；并且,游客会在旅游过程中能够根据自己的实际感知随时调整自己的旅游计划。在旅游活动结束以后,自驾游游客主要通过qq、微信等社交工具来倾诉自己的感受。最后,对实证分析进行了总结,提出了本研究的创新之处以及不足,并且提出了下一步的研究展望。
[Abstract]:The improvement of economic level, the progress of information network technology and the maturity of tourists' consumption behavior all promote the change of national tourism mode. In order to promote the rapid development of tourism and meet the increasing tourism and leisure needs of the people, the state has successively designated Beijing and Tianjin as pilot cities of wisdom, using big data, network information and other technologies to build a travel platform for intelligent travel. The main purpose is to realize the integration and docking of information between tourists and tourism enterprises, and to make tourists travel more intelligently. At the same time, self-driving travel became the main form of national travel. In the process of self-driving travel, tourists seldom resort to travel agencies such as travel agencies, and the main influencing factors for their decision-making are the information they obtain, which comes from their own travel experience and information from the outside world. This article takes Kunming self-driving tourists as an example, divides its decision-making process into three parts: information collection before tour, determination of tourism plan, experience in tourism process, feeling and feedback after tour. The role of the information provided by the intelligent tourism platform in the whole decision-making process is analyzed. Through analysis, it is found that the Internet is the main source of tourism information for self-driving tourists in Kunming, and the scenery, history and culture of tourist destinations are the most important information for self-driving tourists in Kunming. Will choose to travel with family and friends, route, accommodation, live information and so on will have an impact on the itinerary of self-driving tourists; the experience and novelty of tourism projects will make visitors feel satisfied. The quality of tourism service has an impact on both the satisfaction and dissatisfaction of tourists, and the inconsistency between the information obtained before travel and the actual situation will also have an impact on the satisfaction of tourists; and, Tourists will be able to adjust their travel plans at any time according to their actual perception. After the tour, self-driving tourists mainly through qqq, WeChat and other social tools to tell their feelings. Finally, the paper summarizes the empirical analysis, puts forward the innovation and shortcomings of this study, and puts forward the future research prospects.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7;F713.55

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