周庄古镇旅游商业类型、布局与规模研究

发布时间：2018-06-17 23:14

本文选题：旅游商业化 + 类型　；参考：《安徽师范大学》2013年硕士论文

【摘要】：如今“返璞归真、回归自然”已成为城市居民的普遍追求，江南水乡古镇以其“小桥流水人家”的风貌和悠久的历史文化底蕴吸引了众多的旅游者。周庄古镇自20世纪80年代末以来其旅游业蓬勃发展，已成长为城市居民外出休闲观光的重要目的地。在周庄旅游业迅速发展的同时，商业化氛围浓厚的问题也表现得十分突出，影响了周庄古镇旅游的可持续发展。当前，国内外对古镇旅游商业化的研究多集中在古镇旅游商业化的概念、特征等的综合分析上，而对古镇旅游商业化的针对性研究，特别是对古镇旅游商业布局、规模的研究还有待深入的挖掘。因此，本文以旅游商业化现象比较典型的周庄古镇为案例地，在对国内外有关古镇旅游商业化和旅游心理容量的相关文献进行系统梳理和借鉴的基础上，，采用现场调查与问卷调查相结合的方法，系统探讨了周庄古镇旅游商业的类型、布局与规模三个基本问题。本文首先基于现场调查法，对周庄古镇旅游核心区及其外围区域、游客集散中心及沿途主要街道旅游商业的类型和数量进行研究，研究表明2012年10月周庄古镇旅游核心区已严重旅游商业化，并且其中旅游购物设施占绝对优势；2000-2012年周庄古镇旅游商业的绝对数量和相对数量一直保持在较高的水平；古镇旅游核心区、旅游核心区外围区域、游客集散中心及沿途旅游商业的差异主要表现在，在面向旅游者的门面中，越接近旅游核心区，旅游商业的类型越丰富，餐饮和住宿的比例越低而购物的比例越高；核心区内最主要的购物商品是旅游工艺品，而核心区外最主要的购物商品则是旅游食品。其次本文详细调查分析了周庄古镇旅游商业分布的现状，总结出其布局的总体特征是“由核心区向外围扩散”，研究出其旅游商业空间布局的形成是地理位置和自然环境、交通运输条件及变化、历史商业街区和商贸传统、商业类型自身、土地价值及旅游者等因素共同作用的结果。第三，分别从目的地角度和游客感知角度对周庄古镇旅游商业规模进行探索性研究，合理确定了周庄古镇旅游商业设施配置的比例，大致估算出未来一段时间内周庄的住宿设施、餐饮设施与旅游区商业设施的面积，确立了游客心理商业容量与游客商铺拥挤规范。最后进行了总结归纳，对周庄古镇旅游商业的可持续发展提出了对策与建议，并对未来的研究方向进行了展望。
[Abstract]:Nowadays, "returning to nature and returning to nature" has become the universal pursuit of urban residents. The ancient town of Jiangnan Water Township attracts many tourists with its "small bridge and flowing water Family" style and long historical and cultural background. The tourism industry of Zhouzhuang Town has been booming since the late 1980s, and has become an important destination for urban residents to go out for leisure and sightseeing. With the rapid development of tourism in Zhouzhuang, the problem of strong commercial atmosphere is also very prominent, which affects the sustainable development of tourism in Zhouzhuang ancient town. At present, the domestic and foreign studies on the commercialization of ancient town tourism are mainly focused on the comprehensive analysis of the concept and characteristics of the commercialization of ancient town tourism, and the targeted research on the commercialization of ancient town tourism, especially the commercial layout of ancient town tourism. The research of scale still needs to be excavated deeply. Therefore, this paper takes the typical ancient town of Zhouzhuang as a case study, on the basis of systematically combing and drawing lessons from the literature about the commercialization of tourism and the psychological capacity of tourism at home and abroad. By using the method of field investigation and questionnaire survey, three basic problems about the types, layout and scale of tourism business in Zhouzhuang ancient town are systematically discussed. Based on the field investigation method, this paper firstly studies the types and quantity of tourist business in the core area and its periphery of Zhouzhuang ancient town, the tourist distribution center and the main streets along the way. The study shows that the tourism core area of Zhouzhuang ancient town has been seriously commercialized in October 2012, and tourism shopping facilities occupy the absolute advantage. From 2000 to 2012, the absolute and relative quantity of tourism business in Zhouzhuang ancient town has been maintained at a higher level; The differences of tourist core area, tourist distribution center and tourist commerce along the way of ancient town are mainly manifested in: the closer it is to the core area of tourism, the richer the type of tourist business is. The lower the ratio of catering to accommodation, the higher the proportion of shopping; the most important shopping goods in the core area are tourist handicrafts, while the most important shopping goods outside the core area are tourist food. Secondly, this paper makes a detailed investigation and analysis on the present situation of tourism commercial distribution in Zhouzhuang ancient town, and concludes that the overall characteristic of its layout is "spreading from the core area to the periphery", and that the formation of its tourism commercial space layout is geographical location and natural environment. Transportation conditions and changes, historical commercial blocks and trade traditions, commercial types themselves, land value and tourists and other factors. Third, from the point of view of destination and tourist perception, the paper makes an exploratory study on the tourism commercial scale of Zhouzhuang ancient town, and reasonably determines the proportion of tourism commercial facilities allocation in Zhouzhuang ancient town. The area of accommodation facilities, catering facilities and commercial facilities in tourist area in Zhouzhuang in the future is estimated roughly, and the psychological commercial capacity of tourists and the standard of crowded tourist shops are established. Finally, this paper summarizes and summarizes the countermeasures and suggestions for the sustainable development of tourism commerce in Zhouzhuang ancient town, and looks forward to the future research direction.
【学位授予单位】：安徽师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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