新经济下黑旅集团有限公司的战略变革

发布时间：2018-06-19 16:20

本文选题：旅游行业 + 经营战略　；参考：《哈尔滨工程大学》2012年硕士论文

【摘要】：当今时代，是信息的时代，是知识经济的时代，是崇尚提供高效优质服务的时代，在这种新经济时代下，传统服务性行业受到极大冲击，是抱残守缺的苟延残喘下去，还是积极应对，灵活化解，成为一道难题。笔者从我省旅游行业应对挑战出发，选择了在短时间内奇迹般扭亏为盈黑旅集团有限公司的例子，展开论述，意在对旅游企业在新环境下生存、发展规律进行分析。笔者采用了实地调研、电话走访、专人采访等方式，较成功地获取了企业的第一手资料。透过对这些资料的加工和分析，原本地展现这家企业的发展历程，利用战略相关理论对企业发展做出了较为详尽的分析，期间使用了SWOT的方法分析其战略方向，最终得出了，在新经济时代下，黑旅集团有限公司根据自身情况做出战略变革，通过调整经营战略，完善管理制度，创新服务方式，拓展服务市场等手段，实现了短短几年时间之内就扭亏为盈的结果。本文也意在通过撰写黑旅集团有限公司战略变革案例，来宣传运用变革来改善运营机制，提高服务质量和效益，，进而于纷繁复杂的环境中立于不败之地的事例。这对目前我省服务性行业开展变革，调整市场战略，完善和建立现代企业制度等都有着积极的意义。
[Abstract]:The present era is an era of information, an era of knowledge economy, an era of advocating the provision of efficient and high-quality services. In this new economic era, the traditional service industry has suffered a great impact, and it is a long way to go. Still actively respond, defuse nimbly, become a difficult problem. Starting from the challenges faced by the tourism industry in our province, the author chooses the example of "miraculously turning losses into profit and black travel group" in a short period of time, and discusses the purpose of this paper, which is to analyze the rules of survival and development of tourism enterprises in the new environment. The author has successfully obtained the firsthand information of the enterprise by means of field investigation, telephone interview and personal interview. Through the processing and analysis of these materials, the development course of this enterprise was originally shown, and the development of the enterprise was analyzed in detail by using the relevant theory of strategy. During this period, the method of SWOT was used to analyze the strategic direction of the enterprise. In the new economic era, the Black Travel Group Co., Ltd. has made strategic changes according to its own circumstances, by adjusting its business strategy, perfecting its management system, innovating its service methods, and expanding its service market, etc. The result of turning losses into profits in just a few years has been realized. This paper also intends to promote the use of change to improve the operation mechanism, improve the service quality and efficiency, and then establish an invincible position in the complicated environment by writing the case of strategic change of Black Brigade Group Co., Ltd. This has positive significance for the service industry in our province to carry out the reform, adjust the market strategy, perfect and establish the modern enterprise system and so on.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.3;F592.6

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