基于闽南文化的蜜月旅游产品开发研究

发布时间：2018-06-23 00:36

本文选题：蜜月旅游 + 闽南文化　；参考：《华侨大学》2012年硕士论文

【摘要】：随着我国大批80、90年代出生的人口相继进入婚恋期，蜜月旅游市场发展态势良好，日趋火爆。然而在此背景下，，国内关于蜜月旅游的研究却显得颇为冷清。国内对蜜月旅游的专题研究较少，且起步较晚。就目前的研究情况来看，仍存在如称谓不统一，研究方法少，缺少研究理论等问题。面对国内蜜月旅游研究的缺乏，本文在研究国内外文献的基础上，对先前有关蜜月旅游的研究进行了整理和总结，同时对闽南文化研究做了资料的整理，并将闽南文化研究首次同蜜月旅游研究相结合，对基于闽南文化的蜜月旅游产品的开发进行了探讨。本文旨在结合闽南文化和蜜月市场需求特点，对闽南地区开发什么样的蜜月旅游产品、怎样开发蜜月旅游进行了探讨，主要涉及蜜月旅游市场细分和定位、蜜月旅游产品设计、蜜月旅游产品营销等内容，以期对闽南地区蜜月旅游产品开发和推广提供参考。文章结构主要分为八部分。其中一二部分为前言部分，主要是问题的提出和文献综述研究。三四部分对闽南文化资源做了简要的概括和评价，指出闽南文化与蜜月旅游之间的互动机制，并且运用SWOT分析法对闽南地区开发蜜月旅游产品的优势、弱点、机会、威胁进行了具体分析。五六部分为本文重点部分。第五部分研究了蜜月旅游市场的特点，根据市场需求和旅游者的消费特点进行了蜜月旅游市场细分，并从功能、区域两个方面对蜜月旅游市场进行了定位。第六部分对闽南文化蜜月旅游产品开发进行了设计构想，分核心产品、重点产品和特色产品三个方面，形成闽南文化蜜月旅游产品体系。第七部分针对蜜月旅游产品的营销提出创新的具体的建议。第八部分是结语和展望，对文章进行了总结。
[Abstract]:With a large number of people born in the 1980s and 1990s in China, the honeymoon tourism market is developing well and becoming more and more popular. However, in this context, the domestic research on honeymoon tourism seems rather desolate. The domestic honeymoon traveling special topic research is less, and starts later. According to the current research situation, there are still some problems such as disunity of appellation, lack of research methods and lack of research theory. In the face of the lack of research on honeymoon tourism in China, based on the study of domestic and foreign literature, this paper collates and summarizes the previous studies on honeymoon tourism, and at the same time makes a review of the cultural research in South Fujian. The development of honeymoon tourism products based on Minnan culture is discussed by combining the study of Minnan culture with the study of honeymoon tourism for the first time. Based on the characteristics of Minnan culture and honeymoon market demand, this paper discusses what honeymoon tourism products and how to develop honeymoon tourism in the south of Fujian, mainly involving the segmentation and positioning of honeymoon tourism market, and the design of honeymoon tourism products. The content of honeymoon tourism product marketing is expected to provide a reference for the development and promotion of honeymoon tourism products in South Fujian. The structure of the article is divided into eight parts. The first and second parts are the preface, mainly the question raising and the literature review research. The third and fourth parts briefly summarize and evaluate the cultural resources of South Fujian, point out the interactive mechanism between the culture of Minnan and honeymoon tourism, and use SWOT analysis method to analyze the advantages, weaknesses and opportunities of developing honeymoon tourism products in South Fujian. The threat is analyzed in detail. Five or six parts are the key parts of this paper. The fifth part studies the characteristics of honeymoon tourism market, according to the market demand and tourist consumption characteristics of honeymoon tourism market segmentation, and from the function, regional two aspects of honeymoon tourism market positioning. The sixth part has carried on the design conception to the Minnan culture honeymoon tourism product development, divides into the core product, the key product and the characteristic product three aspects, forms the Fujian cultural honeymoon tourism product system. The seventh part puts forward some innovative suggestions for the marketing of honeymoon tourism products. The eighth part is the conclusion and outlook, the article has carried on the summary.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【参考文献】