甘南州旅游业综合竞争力评价分析

发布时间：2018-06-23 03:32

  本文选题：甘南州 + 旅游业　； 参考：《兰州理工大学》2013年硕士论文

【摘要】：作为弘扬传统文化、提升地方知名度、增加地方经济收入的重要产业,旅游业已成为各地发展经济的支柱产业,在推动地方经济社会健康发展方面发挥着越来越重要的作用,日益受到地方政府和学界的广泛关注。党的十七届六中全会关于文化大发展、大繁荣目标的确定,以及甘肃省将旅游业作为战略性支柱产业,为甘肃省旅游业发展指明了方向,提供了千载难逢的发展机遇。作为市场经济欠发达、产业结构单一,但旅游资源较为丰富且独具特色的甘南州,如何充分开发利用独具特色的旅游资源来发展旅游业,全面提升旅游业综合竞争力,将丰富的旅游资源优势转化为经济优势,带动少数民族地区经济健康快速发展,是一个值得研究并亟需解决的问题。 本文通过理论联系实际、实证分析法和比较分析法等方法,在对国内外旅游产业发展模式特别是甘肃省其他市、州旅游产业发展现状进行认真比对分析的基础上,详细陈述了甘南州旅游业发展的总体状况,对甘南州旅游竞争力进行了综合评价,阐述了旅游业在推动甘南州区域经济发展、促进调整甘南州经济产业结构等方面的重要作用,以及发展甘南州旅游业的必要性和迫切性。深入分析了甘南州旅游业发展过程中面临的问题不足与制约因素,总结了甘南州发展旅游业所具有的独特优势和发展机遇。在此基础上,提出了甘南州旅游业发展的基本架构,并从用足用好国家、省市的利好政策、发挥政府主导作用、注重市场资源调配的基础作用、提升特色旅游品牌形象、加强旅游宣传和基础设施建设、加强旅游人力资源开发等不同角度,有针对性地提出提升甘南州旅游业综合竞争力、推动甘南州旅游产业跨越发展的具体措施与政策建议。
[Abstract]:As an important industry to carry forward traditional culture, promote local fame and increase local economic income, tourism has become a pillar industry in the development of local economy and plays an increasingly important role in promoting the healthy development of local economy and society. Increasingly, local governments and academic circles are paying more and more attention. The sixth Plenary session of the 17th CPC Central Committee on the cultural development, the determination of the goal of prosperity, and Gansu Province to tourism as a strategic pillar industry, the development of tourism in Gansu Province has pointed out the direction of development, providing a rare opportunity for development. As a underdeveloped market economy and a single industrial structure, Gannan Prefecture, which has rich and unique tourism resources, how to fully develop and utilize the unique tourist resources to develop tourism, and promote the comprehensive competitiveness of tourism in an all-round way. It is a problem worthy to be studied and solved urgently to transform the abundant tourism resources advantage into the economic advantage and to promote the healthy and rapid development of the economy in the minority areas. In this paper, by means of combining theory with practice, empirical analysis and comparative analysis, this paper makes a careful comparison and analysis of the current situation of tourism industry development at home and abroad, especially in other cities and states of Gansu Province. This paper describes in detail the overall situation of tourism development in Gannan, evaluates the tourism competitiveness of Gannan, and expounds the important role of tourism in promoting the development of regional economy in Gannan and in promoting the adjustment of the economic industrial structure of Gannan. And the necessity and urgency of developing Gannan state tourism. This paper deeply analyzes the problems and restrictive factors in the process of tourism development in Gannan prefecture, and summarizes the unique advantages and opportunities for the development of tourism in Gannan state. On this basis, the paper puts forward the basic framework of tourism development in Gannan, and makes good use of the favorable policies of the country, provinces and cities, gives play to the leading role of the government, pays attention to the basic role of the allocation of market resources, and promotes the image of characteristic tourism brand. From different angles, such as strengthening tourism propaganda and infrastructure construction, strengthening the development of tourism human resources, this paper puts forward concrete measures and policy suggestions to promote the comprehensive competitiveness of tourism in Gannan state and promote the development of tourism industry in Gannan state.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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