旅游运营商市场战略:从“旅游运营商制造”到“旅游价值链制造”

发布时间：2018-06-23 10:40

  本文选题：旅游 + 运营商　； 参考：《旅游学刊》2013年02期

【摘要】：正1引言本文研究目的是分析欧洲最具影响力的旅游运营商如何成功转变他们的市场战略以保持市场竞争力,不仅在传统旅游市场,更包括在金砖四国(BRIC countries)这一有组织旅行(organised travel)新兴市场占据战略性地位并获得竞争优势。本研究基于文
[Abstract]:The purpose of this paper is to analyze how the most influential tourism operators in Europe successfully change their market strategy to maintain market competitiveness, not only in the traditional tourism market, but also in the traditional tourism market. It also includes a strategic position and a competitive advantage in the BRIC countries, an emerging market for organized travel (organised travel). This study is based on literature
【作者单位】： Faculty
【分类号】：F590
，

本文编号：2056847