长沙市旅游商品开发项目可行性研究

发布时间：2018-06-24 09:01

本文选题：旅游商品 + 开发项目　；参考：《中南林业科技大学》2013年硕士论文

【摘要】：旅游商品在满足游客购物需求和发展旅游业中有着十分重要的作用。本文首先分析了旅游商品产生的背景与开展旅游商品研究的必要性。在对国内外相关研究进行综述的基础上,针对长沙市旅游商品开发项目进行可行性研究,主要做了如下几个方面的工作。 1.结合长沙市的特点分析了项目市场情况。长沙市作为一个历史文化名城,有着丰富的旅游资源,但旅游业的发展还很落后。结合湖南的历史与文化特点,加强旅游商品开发建设,是推动长沙市旅游产业发展的客观要求。 2.针对项目方案进行了较全面系统的研究。根据国家关于工程项目可行性研究的一般要求,从项目选址与建设规模、生产技术方案、主要原材料与动力、生产设备、工程建设方案、环境保护与安全、节能与节水、企业劳动组织与定员、项目进度计划等方面进行了较系统的研究分析。 3.根据项目情况进行了投资估算与资金筹措分析。从项目发展要求出发,估算了项目建设需要的资金数量,提出了资金筹措方案。构建了由中央财政资金、地方财政资金与自筹资金组成的融资方案。 4.根据项目特点进行了财务分析与敏感性分析。分析了项目的成本构成,对成本进行了估算。通过分析项目产品的销售渠道对销售收入进行了分析,在此基础上进行了较系统的财务分析,针对主要风险因素进行了敏感性分析。通过全面的技术、经济与环境分析,形成了项目可行性研究结论,认为该项目具有投资收益好、风险低的特点,建议尽早投入建设。
[Abstract]:Tourist commodities play an important role in meeting the shopping needs of tourists and developing tourism. This paper first analyzes the background of tourism commodities and the necessity of developing tourism commodities research. On the basis of summarizing the domestic and foreign related research, the feasibility study of Changsha tourism commodity development project is carried out. The main work is as follows. 1. Combined with the characteristics of Changsha City, the project market situation is analyzed. Changsha, as a famous historical and cultural city, has rich tourism resources, but the development of tourism is still very backward. Combining the historical and cultural characteristics of Hunan, strengthening the development and construction of tourism commodities is the objective requirement to promote the development of tourism industry in Changsha. 2. A more comprehensive and systematic study on the project is carried out. According to the general requirements of the State on the feasibility study of engineering projects, from the project location and construction scale, the production technical scheme, the main raw materials and power, the production equipment, the project construction plan, the environment protection and the safety, the energy saving and the water saving, Enterprise labor organization and staffing, project schedule and other aspects of a more systematic study and analysis. 3. According to the project situation, investment estimation and financing analysis are carried out. Based on the project development requirements, this paper estimates the amount of funds needed for the project construction, and puts forward the financing scheme. A financing scheme consisting of central financial funds, local financial funds and self-financing funds was constructed. 4. Financial analysis and sensitivity analysis are carried out according to the characteristics of the project. The cost composition of the project is analyzed, and the cost is estimated. This paper analyzes the sales income through analyzing the sales channel of the project products, and makes a more systematic financial analysis on the basis of the analysis, and makes a sensitivity analysis on the main risk factors. Through comprehensive technical, economic and environmental analysis, the conclusion of feasibility study of the project is formed. It is considered that the project has the characteristics of good investment income and low risk. It is suggested that the project should be put into construction as soon as possible.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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