桂林旅游产品创新升级研究

发布时间：2018-06-29 11:17

本文选题：桂林 + 旅游产品　；参考：《广西大学》2015年硕士论文

【摘要】：游业作为“朝阳产业”,在全球范围内得到快速发展。旅游业是一个产业关联度强、辐射带动作用大的综合产业。旅游业的发展可以增加收入、提供就业岗位、促进区域合作、优化产业结构等。因此,旅游业的发展将带来巨大的经济效益、文化效益和社会效益。在国际化时代,创新对于服务业的重要性不断强化,缺乏创新的服务将逐渐被取代。旅游业作为服务业的主力军,在发展中必须不断创新。研究桂林旅游产业的代际更迭和创新升级,既加快了桂林国际旅游胜地的建设,又对我国旅游业的整体发展和改革起到一定作用。探寻桂林旅游产品的创新升级,对解决桂林目前面临问题具有现实的指导意义,同时也为全国旅游业的发展提供了参考模式。论文的总体研究思路是。首先,本文以桂林为例,结合旅游发展特点将桂林的旅游以及旅游产品划分为三个时代,并总结出各个时代所具有的特征,对桂林旅游产品的发展历程有了清楚的认识,为后期的研究奠定了基础。其次,文章具体分析了桂林旅游产品的开发现状,客源市场、游客满意度等情况,在此基础之上诊断出桂林旅游产品目前存在的问题。然后,在问题分析的基础上找出桂林旅游产品创新开发的路径和手段。通过研究,本文认为桂林旅游产品代际更迭是旅游发展的必然产物,旅游产品的代际更迭是一个不断过渡的过程,各个阶段互相渗透,同时桂林旅游产品的创新应该转变理念,从价值、功能、空间、模式、形象上进行创新。
[Abstract]:Tour industry as a "sunrise industry", in the global scope of rapid development. Tourism is a comprehensive industry with strong industrial correlation and strong radiation-driven effect. The development of tourism can increase income, provide jobs, promote regional cooperation and optimize industrial structure. Therefore, the development of tourism will bring huge economic, cultural and social benefits. In the era of internationalization, the importance of innovation to the service industry has been strengthened, and the service lacking of innovation will be replaced gradually. As the main force of the service industry, tourism must be innovated constantly in the development. The research on the intergenerational change and innovation of Guilin tourism industry not only speeds up the construction of Guilin international tourist resort, but also plays a certain role in the overall development and reform of our tourism industry. Exploring the innovation and upgrading of Guilin tourism products is of practical significance to solve the problems facing Guilin at present, and also provides a reference model for the development of national tourism. The overall research idea of this paper is. First of all, taking Guilin as an example, combining the characteristics of tourism development, this paper divides Guilin tourism and tourism products into three times, summarizes the characteristics of each era, and has a clear understanding of the development of Guilin tourism products. It lays a foundation for the later research. Secondly, the article analyzes the current situation of Guilin tourism product development, tourist market, tourist satisfaction and so on, on the basis of which, the problems existing in Guilin tourism products are diagnosed. Then, on the basis of problem analysis, find out the path and means of Guilin tourism product innovation development. Through the research, this paper thinks that the intergenerational change of Guilin tourism products is the inevitable outcome of the tourism development, the intergenerational change of the tourism products is a continuous transition process, each stage permeates each other, at the same time, the innovation of the Guilin tourism products should change the idea. Innovate from value, function, space, pattern and image.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

【引证文献】