旅行模式对目的地旅游经济影响的空间差异——以长三角世博旅游线路为例

发布时间：2018-07-18 18:47

【摘要】：旅游业通常被认为对地方经济有促进作用,然而对这种作用很少从旅游者旅行模式的角度进行分析,旅游线路模式导致的旅游经济影响的空间差异要远大于游客活动分布的空间差异。文章以651条国内长途团队世博旅游线路详细报价单为基础数据,结合长三角城市地理空间背景条件,比较分析了旅游线路模式中基于线路节点特性的旅行模式、角色、功能、停留时间与旅游花费,对世博线路中的旅游目的地合作圈层进行了划分,深入探究基于旅游线路模式的长三角城市目的地旅游经济收益的空间差异。研究发现:(1)充分了解并建立与其他目的地的合作关系将从中受益。(2)目的地节点在各客源地旅游线路模式中的角色和功能不同,旅游收益存在显著差异,因此,应有针对性地在不同客源地进行差别化的旅游宣传和营销。(3)整个旅行时间长度是影响游客在目的地区域扩散模式的主要因素,也影响地区间经济利益的分配。目的地日花费与旅行天数呈U形曲线拟合,基于线路中目的地停留时间和花费的估算,长三角地区的旅游经济收益存在着显著的空间差异。该研究的实践意义在于为各目的地进行客源市场定位、宣传与营销提供参考。
[Abstract]:Tourism is generally considered to have a positive effect on the local economy, but this role is rarely analysed from the perspective of tourist travel patterns. The spatial difference of tourism economic influence caused by tourist route mode is much larger than that of tourist activity distribution. Based on the detailed quotation list of 651 domestic long-distance teams' Expo tour routes, combined with the geographical background conditions of Yangtze River Delta city, this paper compares and analyzes the travel modes, roles and functions of the tour routes based on the characteristics of route nodes. Based on the time of stay and the cost of tourism, the paper divides the tourism destination cooperation circle in the World Expo route, and probes into the spatial difference of the tourism economic benefits of the Yangtze River Delta city destination based on the tourism route mode. The results show that: (1) fully understanding and establishing cooperative relationships with other destinations will benefit. (2) the roles and functions of destination nodes in different tourist routes are different, and the tourism income is significantly different. There should be different tourism publicity and marketing in different tourist destinations. (3) the length of the whole travel time is the main factor that affects the diffusion pattern of tourists in the destination area, and also affects the distribution of economic benefits among different regions. The daily cost of destination and the number of travel days are fitted as U-shaped curves. Based on the estimation of destination residence time and cost in the route, there are significant spatial differences in the economic benefits of tourism in the Yangtze River Delta region. The practical significance of this study is to provide reference for destination orientation, publicity and marketing.
【作者单位】：江苏师范大学城市与环境学院;
【基金】：国家自然科学基金项目(41101130)资助~~
【分类号】：F592.7

【相似文献】