山西省体育旅游业发展研究

发布时间：2018-07-20 10:31

【摘要】：体育旅游业是近年来我国旅游市场逐渐展露头角的一个新兴领域，也是我国体育产业发展的一个重要组成部分，是具有体育与旅游双重属性的交叉复合型行业。由于所涉及门类众多，因此体育旅游业具有极强的包容性和复杂性。伴随着我国政治经济文化等多各领域实力的不断逐步和提升，体育旅游业的发展对我国国民经济所产生的作用和影响也越来越明显，与此同时如何因地制宜的发展体育旅游业也成为人们热议的话题之一。本文以更好的促进山西省体育旅游业的发展为研究目的，以山西省体育旅游业为研究对象，运用文献资料法、问卷调查法、逻辑分析法、数理分析法等研究方法，在了解掌握体育旅游基本理论的基础上进行分析研究，希望对山西省体育旅游业的可持续发展提供一定的科学依据并起到实践指导的作用。本文主要从三个部分进行分析研究，首先对山西省发展体育旅游业的整体环境进行SWOT分析；其次，从山西省体育旅游业发展现状出发，，对山西省现有体育旅游资源、山西省可以提供体育旅游服务的相关企业以及山西省城市居民体育旅游现状三个方面进行分析研究；最后，在山西省发展体育旅游业SWOT分析和山西省体育旅游业发展现状分析的基础上，对山西省体育旅游业的整体发展提出相应对策，并初步得出如下结论： 1、作为中部六省之一的山西省发展体育旅游业的优势在于不但拥有丰富的旅游资源，并且拥有深厚的历史文化底蕴，同时区位和交通优势明显。 2、山西省发展体育旅游业的劣势在于全省整体经济及旅游业发展水平均较低，并且环境污染严重。 3、山西省发展体育旅游业的机遇在于“中部崛起战略”的实施以及相关协议的签订与出台，同时“带薪休假”概念的提出等。 4、山西省发展体育旅游业所面临的挑战是周边省市的竞争日趋激烈，体育旅游者的需求呈现多样化的发展趋势。 5、山西省体育旅游资源存在体育旅游资源开发内容重复，缺乏特色；民俗类体育旅游资源未得到充分开发；体育旅游产品缺乏竞争力等问题。 6、山西省提供体育旅游服务的直接体育旅游企业数量较少且对体育旅游资源及季节性依赖较大；所经营领域为较高端的体育旅游项目。 7、山西省城市居民对体育旅游有一定的了解，并大力支持山西省发展体育旅游业。 8、山西省体育旅游业的发展因从指导思想、发展目标、发展原则、发展内容及发展途径等多个方面系统考虑。 9、将山西省“三纵三横”的公路网络与晋北、晋中、晋南各具特点体育旅游资源相结合，发展晋北特色体育旅游圈、晋中民俗体育旅游圈、晋南红色体育旅游圈的“三圈”体育旅游业。 10、山西省发展体育旅游业的发展途径，可以采取坚持以市场需求为导向，体育旅游服务企业为主体，政府支持为辅助的发展途径；实施品牌战略，树立山西省“三圈”体育旅游业整体形象，进行区域联合促销的途径；同时也可以利用山西省煤炭企业转型的途径发展体育旅游业。
[Abstract]:Sports tourism is a newly emerging field in China's tourism market in recent years. It is also an important part of the development of sports industry in China. It is a cross compound industry with dual attributes of sports and tourism. Because of the numerous categories involved, the sports tourism industry has very strong inclusiveness and complexity. The strength of our country's political economy, culture and other fields is gradually increasing gradually. The development of sports tourism has become more and more obvious to the national economy of our country. At the same time, the development of sports tourism has become one of the hot topics of discussion.
In order to better promote the development of sports tourism in Shanxi Province, the purpose of this study is to study the sports tourism in Shanxi Province, with the methods of literature, questionnaire, logical analysis, mathematical analysis and other research methods. On the basis of understanding and mastering the basic theory of sports tourism, it is hoped that the sports tourism in Shanxi province will be carried out. It provides a scientific basis for the sustainable development of tourism industry and plays a guiding role in practice.
This article mainly analyzes and studies from three parts, first of all, the overall environment of sports tourism in Shanxi province is analyzed by SWOT. Secondly, starting from the present situation of sports tourism in Shanxi Province, the existing sports tourism resources in Shanxi Province, Shanxi province can provide sports tourism service related enterprises and Shanxi province city residents sports brigade. In the end, on the basis of the analysis of the development of sports tourism in Shanxi province and the present situation of the development of sports tourism in Shanxi Province, this paper puts forward the corresponding countermeasures to the overall development of sports tourism in Shanxi province in Shanxi Province, and draws the following conclusions.
1, as one of the six provinces in central Shanxi, the advantage of developing sports tourism is not only rich in tourism resources, but also with profound historical and cultural background, while the advantages of location and traffic are obvious.
2, the disadvantage of developing sports tourism in Shanxi lies in the fact that the overall economic and tourism development level of the province is relatively low, and the environmental pollution is serious.
3, the opportunity for the development of sports tourism in Shanxi lies in the implementation of "the strategy of the rise of the central part" and the signing and promulgation of the relevant agreements, and the concept of "paid vacation".
4, the challenge facing the development of sports tourism in Shanxi is the increasingly fierce competition in the surrounding provinces and cities, and the needs of sports tourists are diversified.
5, the sports tourism resources in Shanxi province exist in the development of sports tourism resources, lack of characteristics, folk sports tourism resources have not been fully developed, sports tourism products lack of competitiveness and other problems.
6, the number of direct sports tourism enterprises which provide sports tourism services in Shanxi province is relatively small and is more dependent on sports tourism resources and seasonality; the field of operation is a more advanced sports tourism project.
7, Shanxi city residents have a certain understanding of sports tourism, and strongly support the development of sports tourism in Shanxi.
8, the development of sports tourism in Shanxi province is systematically considered in terms of guiding ideology, development goals, development principles, development contents and ways of development.
9, the road network of "three longitudinal and three horizontal" in Shanxi province is combined with the characteristics of sports tourism resources in northern Shanxi, Jinzhong and Shanxi Province, developing the characteristic sports tourism circle in northern Shanxi, the folk sports tourism circle of Jinzhong and the "three circle" sports tourism industry of the red sports tourism circle in South Shanxi.
10, the development of sports tourism in Shanxi can take the market demand as the guidance, sports tourism service enterprises as the main body, the government support for the auxiliary development way, the implementation of the brand strategy, set up the Shanxi province "three circles" sports tourism industry overall image, enter the regional joint promotion way, but also can use the mountain. The way to transform coal enterprises in Xi Province is to develop sports tourism.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G80-05;F592.7

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