莲花湖国家湿地公园旅游项目开发案例研究
发布时间：2018-07-23 16:46
【摘要】：铁岭莲花湖国家湿地公园,面积2442公顷,公园由湿地和景观区组成,湿地面积达到1500公顷,湿地内分布着河流、田地、湖泊。每年七、八月份荷花盛开,为莲花湖湿地公园增添了无限色彩。 面临着莲花湖湿地公园得天独厚的自然生态资源和全国各地旅游业蓬勃发展的形势,铁岭市的决策者把莲花湖湿地的旅游业开发放在了引进大型旅游项目,相比较其他开发旅游资源的方式,引进项目是最快捷、最直接的方法。通过对自身条件的综合分析,和对投资商的选择,铁岭市决定在莲花湖湿地引进环球侏罗纪乐园项目。环球侏罗纪乐园项目的投资方是马来西亚建荣集团,建荣集团看中了莲花湖湿地较好的自然生态资源条件和铁岭新城未来发展的广阔空间,为此铁岭市政府和建荣集团进行了多次对接,省领导和市领导在多种场合对项目进行了推进,双方也对项目的具体问题进行了对接,并且都进行了相信的论证。市政府比较看中旅游项目能实现对湿地生态资源的保护和开发,看中生态效益和项目的提升的旅游业整体形象和对整个旅游市场的较大影响力。建荣集团看中经济效益,尤其是项目的短期收益。为此双方不断调整自己的谈判思路和利益述求,都在不同层面和通过不同方式努力争取自己利益的最大化。政府和投资方都无法摆脱对方的吸引力,也都无法给对方一锤定音的承诺,双方在利益和矛盾中纠结着,项目的谈判工作久拖不决,项目迟迟不能落地开工。 本文通过对这个案例的研究,阐述了旅游项目开发的原理,论证了政府和企业在旅游项目招商中的各种要素和考虑,得出了在莲花湖湿地公园进行旅游项目招商的方法,并提出了具体实施建议。
[Abstract]:Tieling Lotus Lake National Wetland Park, with an area of 2442 hectares, consists of wetlands and landscape areas, with an area of 1500 hectares of wetlands, with rivers, fields and lakes distributed in the wetlands. Lotus blooms in July and August each year, adding unlimited color to the Lotus Lake Wetland Park. Faced with the unique natural ecological resources of Lianhua Lake Wetland Park and the booming situation of tourism in various parts of the country, the decision makers in Tieling City put the development of the Lianhua Lake wetland on the introduction of large-scale tourism projects. Compared with other ways of developing tourism resources, the introduction of projects is the quickest and most direct way. Through the comprehensive analysis of its own conditions and the choice of investors, Tieling city decided to introduce the Universal Jurassic Paradise Project in the Lianhua Lake wetland. The global Jurassic Paradise project is funded by the Malaysian Jianrong Group, which sees the better natural and ecological conditions of the Lianhua Lake wetland and the vast space for the future development of Tieling New City. For this reason, Tieling City Government and Jianrong Group have docked many times, provincial leaders and city leaders have pushed the project forward on many occasions, both sides have also docked the specific problems of the project, and have carried out a convincing demonstration. Compared with the tourism projects, the municipal government can realize the protection and development of wetland ecological resources, and the overall image of tourism industry and the great influence on the whole tourism market. Jianrong Group is interested in economic benefits, especially in the short-term benefits of the project. Therefore, both sides constantly adjust their negotiation ideas and interests, and strive to maximize their interests at different levels and through different ways. Neither the government nor the investors can shake off the attraction of the other side, nor can they give each other a firm commitment. The two sides are struggling with interests and contradictions, and the negotiation of the project has been delayed, and the project has been delayed to start. Through the study of this case, this paper expounds the principle of tourism project development, demonstrates the various factors and considerations of government and enterprise in attracting investment in tourism project, and obtains the method of attracting investment by tourism project in Lianhua Lake Wetland Park. And put forward the concrete implementation suggestion.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
本文编号：2140021
[Abstract]:Tieling Lotus Lake National Wetland Park, with an area of 2442 hectares, consists of wetlands and landscape areas, with an area of 1500 hectares of wetlands, with rivers, fields and lakes distributed in the wetlands. Lotus blooms in July and August each year, adding unlimited color to the Lotus Lake Wetland Park. Faced with the unique natural ecological resources of Lianhua Lake Wetland Park and the booming situation of tourism in various parts of the country, the decision makers in Tieling City put the development of the Lianhua Lake wetland on the introduction of large-scale tourism projects. Compared with other ways of developing tourism resources, the introduction of projects is the quickest and most direct way. Through the comprehensive analysis of its own conditions and the choice of investors, Tieling city decided to introduce the Universal Jurassic Paradise Project in the Lianhua Lake wetland. The global Jurassic Paradise project is funded by the Malaysian Jianrong Group, which sees the better natural and ecological conditions of the Lianhua Lake wetland and the vast space for the future development of Tieling New City. For this reason, Tieling City Government and Jianrong Group have docked many times, provincial leaders and city leaders have pushed the project forward on many occasions, both sides have also docked the specific problems of the project, and have carried out a convincing demonstration. Compared with the tourism projects, the municipal government can realize the protection and development of wetland ecological resources, and the overall image of tourism industry and the great influence on the whole tourism market. Jianrong Group is interested in economic benefits, especially in the short-term benefits of the project. Therefore, both sides constantly adjust their negotiation ideas and interests, and strive to maximize their interests at different levels and through different ways. Neither the government nor the investors can shake off the attraction of the other side, nor can they give each other a firm commitment. The two sides are struggling with interests and contradictions, and the negotiation of the project has been delayed, and the project has been delayed to start. Through the study of this case, this paper expounds the principle of tourism project development, demonstrates the various factors and considerations of government and enterprise in attracting investment in tourism project, and obtains the method of attracting investment by tourism project in Lianhua Lake Wetland Park. And put forward the concrete implementation suggestion.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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