焦作影视旅游的发展潜力研究
发布时间：2018-07-23 20:24
【摘要】：经济大发展的背景下,焦作人民生活水平不断上升。焦作市在中原经济圈迅速发展的浪潮下,经济实力节节攀升,在解决了基本的温饱问题之后,人们开始注重精神生活的享受。而焦作市也由一个资源型城市成功转型为旅游城市,在焦作市政府的大力扶持下,焦作的旅游产业已初见锋芒,尤其近几年,发展的如火如荼。焦作发展影视旅游能否真的推动焦作地区的旅游产业发展,如何提高焦作影视旅游的发展潜力是本文研究的重点。 本文在对影视旅游发展潜力的相关研究综述进行分析阐述后,对文化产业化及影视旅游的内涵、特征、现状及发展趋势作了详细的阐释,综合运用文化产业化及影视旅游的相关理论,采用问卷调查及层次分析法(AHP)等方法,在对波特“钻石模型”的改进上构建了焦作影视旅游发展潜力模型(1核6因素联动模型),并创建了指标评价体系,最后在构建模型和指标体系基础上着重对焦作影视旅游发展潜力进行了分析评价。通过研究,得出了以下结论： (1)从硬性条件来讲,焦作影视旅游的发展潜力还是很大的。其拥有较便利的交通,优越的经济环境支持,尤其近年来无论是在旅游产品开发还是旅游产品宣传与目的地的服务等方面,都体现出了明显的发展优势。政府部门的大力扶持和焦作地区积极的消费环境,也是对焦作影视旅游发展的坚强后盾。综上所述,可以预见焦作影视旅游还是具有很大发展潜力的。 (2)从内部因素来讲,焦作影视旅游在发展过程中还存在着不少制约因素。其内部的组织管理和培训力度仍较薄弱,由于易主改制遗留问题较多,因此必须加强管理和组织培训,提高员工整体素质。影视基础设施年久失修已不能满足影视城快速发展的要求,接待能力和水平有待进一步提高。人才结构不够合理,缺少高质量的人才,人才创新能力也亟待提升。还未能像横店影视城那样形成产业链,需要政府投入更多支持把影视做成产业。 最后,根据焦作影视旅游发展潜力的制约因素,提出了相应的对策和建议。希望此文对家乡的影视旅游发展有一定的辅助作用,并望将来有更进一步的研究。
[Abstract]:Under the background of the great economic development, the living standard of Jiaozuo people is rising constantly. Jiaozuo City under the rapid development of the Central Plains economic circle, the economic strength of rising, after solving the basic problem of food and clothing, people began to pay attention to the enjoyment of spiritual life. Jiaozuo has been transformed from a resource-based city into a tourist city successfully. With the support of Jiaozuo municipal government, the tourism industry of Jiaozuo has begun to take off, especially in recent years, the development of Jiaozuo has been in full swing. Whether Jiaozuo can really promote the development of tourism industry in Jiaozuo area, how to improve the development potential of Jiaozuo film and television tourism is the focus of this paper. After analyzing and expounding the related research on the development potential of film and television tourism, this paper gives a detailed explanation of the connotation, characteristics, current situation and development trend of cultural industrialization and film and television tourism. Comprehensive use of cultural industrialization and film and television tourism related theories, using questionnaires and analytic hierarchy process (AHP), and other methods, Based on the improvement of Porter's Diamond Model, this paper constructs the development potential model of Jiaozuo film and television tourism (1 core 6 factor linkage model), and establishes an index evaluation system. Finally, on the basis of constructing model and index system, the development potential of Jiaozuo film and television tourism is analyzed and evaluated. The conclusions are as follows: (1) the development potential of Jiaozuo film and television tourism is still very great. It has more convenient transportation, superior economic environment support, especially in recent years, whether in tourism product development, tourism product publicity and destination services, has shown an obvious development advantage. The strong support of government departments and the positive consumption environment of Jiaozuo area are also the strong backing for the development of Jiaozuo film and television tourism. To sum up, we can foresee that Jiaozuo film and television tourism still has great potential for development. (2) from the internal factors, there are still many restrictive factors in the development of Jiaozuo film and television tourism. The internal organizational management and training are still weak, because there are many problems left over by the change of system, so it is necessary to strengthen the management and organizational training to improve the overall quality of the staff. The film and television infrastructure has been out of repair and can not meet the requirements of rapid development of the film and television city, and the reception capacity and level need to be further improved. Talent structure is not reasonable, lack of high-quality talent, talent innovation ability need to be improved. Not yet like Hengdian Film and Television City to form an industrial chain, need more government support for the film and television industry. Finally, according to the restricting factors of the development potential of Jiaozuo film and television tourism, the corresponding countermeasures and suggestions are put forward. I hope this article will be helpful to the development of film and television tourism in my hometown, and I hope I will further study it in the future.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2140542
[Abstract]:Under the background of the great economic development, the living standard of Jiaozuo people is rising constantly. Jiaozuo City under the rapid development of the Central Plains economic circle, the economic strength of rising, after solving the basic problem of food and clothing, people began to pay attention to the enjoyment of spiritual life. Jiaozuo has been transformed from a resource-based city into a tourist city successfully. With the support of Jiaozuo municipal government, the tourism industry of Jiaozuo has begun to take off, especially in recent years, the development of Jiaozuo has been in full swing. Whether Jiaozuo can really promote the development of tourism industry in Jiaozuo area, how to improve the development potential of Jiaozuo film and television tourism is the focus of this paper. After analyzing and expounding the related research on the development potential of film and television tourism, this paper gives a detailed explanation of the connotation, characteristics, current situation and development trend of cultural industrialization and film and television tourism. Comprehensive use of cultural industrialization and film and television tourism related theories, using questionnaires and analytic hierarchy process (AHP), and other methods, Based on the improvement of Porter's Diamond Model, this paper constructs the development potential model of Jiaozuo film and television tourism (1 core 6 factor linkage model), and establishes an index evaluation system. Finally, on the basis of constructing model and index system, the development potential of Jiaozuo film and television tourism is analyzed and evaluated. The conclusions are as follows: (1) the development potential of Jiaozuo film and television tourism is still very great. It has more convenient transportation, superior economic environment support, especially in recent years, whether in tourism product development, tourism product publicity and destination services, has shown an obvious development advantage. The strong support of government departments and the positive consumption environment of Jiaozuo area are also the strong backing for the development of Jiaozuo film and television tourism. To sum up, we can foresee that Jiaozuo film and television tourism still has great potential for development. (2) from the internal factors, there are still many restrictive factors in the development of Jiaozuo film and television tourism. The internal organizational management and training are still weak, because there are many problems left over by the change of system, so it is necessary to strengthen the management and organizational training to improve the overall quality of the staff. The film and television infrastructure has been out of repair and can not meet the requirements of rapid development of the film and television city, and the reception capacity and level need to be further improved. Talent structure is not reasonable, lack of high-quality talent, talent innovation ability need to be improved. Not yet like Hengdian Film and Television City to form an industrial chain, need more government support for the film and television industry. Finally, according to the restricting factors of the development potential of Jiaozuo film and television tourism, the corresponding countermeasures and suggestions are put forward. I hope this article will be helpful to the development of film and television tourism in my hometown, and I hope I will further study it in the future.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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