基于游客感知的武汉市智慧旅游核心价值实证研究
发布时间：2018-07-24 19:32
【摘要】：随着社会经济的发展和信息技术的进步,智慧旅游已成为一种新的旅游发展趋势。“2014智慧旅游年”的旅游宣传主题,标志着中国旅游业正朝着“智慧、科技、精彩”方向发展,预示着智慧旅游兴旺发展时期即将到来,这也正契合了旅游产业提高信息化含量,发展成为知识密集型产业的发展要求。发展智慧旅游的优势愈见明显,与此同时,我国的智慧旅游建设当前还处于探索阶段,理论概念和发展模式还比较模糊,如何提高旅游产业的智慧水平,找出智慧旅游的核心价值所在,从而有针对性的提升智慧旅游目的地竞争力已成为摆在我们面前的现实难题。本文以武汉市智慧旅游的发展现状为现实背景,以顾客感知价值为切入点,对国内外智慧旅游、顾客感知价值的文献进行了总结和梳理,在此基础上设计了智慧旅游核心价值量表,采用SPSS19.0、AMOS17.0等统计分析软件处理问卷数据。在数据分析部分,首先通过探索性因子分析发现智慧旅游核心价值由体验价值、信息价值、创新价值、功能价值与成本价值五个维度构成,其中体验价值总方差解释贡献率为最大,涵盖面最广,这与智慧旅游以游客体验为核心这一发展思路相符。之后,根据探索性因子分析结果提出智慧旅游核心价值的一阶相关因素模型和二阶单因素模型假设,通过验证性因子分析确定一阶模型为最优模型,表明智慧旅游核心价值的五个价值维度的相互影响,两两相关。最后,根据研究结论,本文提出了提升智慧旅游核心价值的四点建议,期望能对我国智慧旅游的快速发展起到一定的借鉴作用。
[Abstract]:With the development of social economy and information technology, intelligent tourism has become a new trend of tourism development. The theme of tourism propaganda in "2014 year of Wisdom Tourism" indicates that China's tourism industry is moving towards "wisdom, science and technology," The development of brilliant "direction" indicates that the prosperous period of intelligent tourism is coming, which is in line with the requirements of the tourism industry to improve the information content and develop into a knowledge-intensive industry. The advantages of developing intelligent tourism are more obvious. At the same time, the construction of intelligent tourism in our country is still in the exploratory stage, the theoretical concept and development mode are still vague, how to improve the level of wisdom of tourism industry, To find out the core value of intelligent tourism, so as to improve the competitiveness of intelligent tourism destination has become a practical problem in front of us. Based on the present situation of the development of intelligent tourism in Wuhan and the starting point of customer perceived value, this paper summarizes and combs the literature on intelligent tourism and customer perceived value at home and abroad. On the basis of this, we designed the Intelligent Tourism Core value scale, and used SPSS 19.0AMOS17.0 to process the questionnaire data. In the part of data analysis, it is found that the core value of intelligent tourism consists of five dimensions: experience value, information value, innovation value, function value and cost value. The contribution rate of the total variance of experience value is the largest and the coverage is the most extensive, which is consistent with the development of intelligent tourism with tourist experience as the core. Then, according to the exploratory factor analysis results, the first order correlation factor model and the second order single factor model hypothesis of the core value of intelligent tourism are proposed, and the first order model is determined to be the optimal model by confirmatory factor analysis. It shows that the five value dimensions of the core value of intelligent tourism are mutually related. Finally, according to the conclusion of the study, this paper puts forward four suggestions to enhance the core value of intelligent tourism, hoping to play a certain reference role in the rapid development of intelligent tourism in China.
【学位授予单位】：武汉轻工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7
[Abstract]:With the development of social economy and information technology, intelligent tourism has become a new trend of tourism development. The theme of tourism propaganda in "2014 year of Wisdom Tourism" indicates that China's tourism industry is moving towards "wisdom, science and technology," The development of brilliant "direction" indicates that the prosperous period of intelligent tourism is coming, which is in line with the requirements of the tourism industry to improve the information content and develop into a knowledge-intensive industry. The advantages of developing intelligent tourism are more obvious. At the same time, the construction of intelligent tourism in our country is still in the exploratory stage, the theoretical concept and development mode are still vague, how to improve the level of wisdom of tourism industry, To find out the core value of intelligent tourism, so as to improve the competitiveness of intelligent tourism destination has become a practical problem in front of us. Based on the present situation of the development of intelligent tourism in Wuhan and the starting point of customer perceived value, this paper summarizes and combs the literature on intelligent tourism and customer perceived value at home and abroad. On the basis of this, we designed the Intelligent Tourism Core value scale, and used SPSS 19.0AMOS17.0 to process the questionnaire data. In the part of data analysis, it is found that the core value of intelligent tourism consists of five dimensions: experience value, information value, innovation value, function value and cost value. The contribution rate of the total variance of experience value is the largest and the coverage is the most extensive, which is consistent with the development of intelligent tourism with tourist experience as the core. Then, according to the exploratory factor analysis results, the first order correlation factor model and the second order single factor model hypothesis of the core value of intelligent tourism are proposed, and the first order model is determined to be the optimal model by confirmatory factor analysis. It shows that the five value dimensions of the core value of intelligent tourism are mutually related. Finally, according to the conclusion of the study, this paper puts forward four suggestions to enhance the core value of intelligent tourism, hoping to play a certain reference role in the rapid development of intelligent tourism in China.
【学位授予单位】：武汉轻工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7
【参考文献】
相关期刊论文 前10条
1 姚国章;陈菲;周晓平;周冰倩;;智慧旅游的评价体系研究[J];中国商贸;2013年20期
2 侯芳;胡兵;;基于因子和聚类分析方法的游客低碳旅游感知价值研究[J];生态经济;2013年04期
3 刘利宁;;智慧旅游评价指标体系研究[J];科技管理研究;2013年06期
4 沈杨;张红梅;何越;;我国智慧旅游建设的现状与思考[J];甘肃农业;2013年03期
5 金江军;;智慧旅游发展对策研究[J];中国信息界;2012年11期
6 邓贤峰;李霞;;“智慧景区”评价标准体系研究[J];电子政务;2012年09期
7 刘加凤;;江苏常州智慧旅游城市建设思考[J];焦作大学学报;2012年03期
8 颜敏;;智慧旅游及其发展——以江苏省南京市为例[J];中国经贸导刊;2012年20期
9 姚国章;;“智慧旅游”的建设框架探析[J];南京邮电大学学报(社会科学版);2012年02期
10 张凌云;黎]，
本文编号：2142430
本文链接：https://www.wllwen.com/jingjilunwen/lyjj/2142430.html
