居民感知公平对社区参与旅游发展的影响研究——基于社区认同的视角

发布时间：2018-07-26 13:03

【摘要】：居民是社区参与旅游发展的主体,而居民感知公平是决定社区参与旅游发展的重要因素。文章基于社区认同的视角,探讨居民感知公平对社区参与旅游发展的影响及作用机理。研究以山东济南朱家峪古村为例,通过构建结构方程模型,对感知公平、社区认同和社区参与之间的关系进行了实证检验。研究结果表明:1居民感知公平对社区参与旅游发展具有正向影响。当感知到在旅游发展中所享受到的利益分成越公平时,感知到这种分成过程越公平时,感知到人际交流和信息沟通越公平时,社区居民越能积极参与到旅游发展之中。同时,相比较程序公平和互动公平,分配公平更能促进社区居民参与旅游发展的程度,这是由中国现阶段乡村旅游从业人员所处状况所决定的。2居民感知公平对社区认同具有正向影响。当感知到旅游发展中的分配公平、程序公平和互动公平越高时,越会认为自己是旅游社区建设和发展中的一员,且有一种作为成员的自豪感和主人翁意识,越会对社区有一种忠诚感,越会认同自己所属社区的价值理念。此外,相比较分配公平和程序公平,互动公平对社区认同影响最大,这是由中国所处的文化结构和文化背景所决定的。3社区认同正向影响社区参与旅游发展。社区认同的三个维度成员感、忠诚感、相似性均对社区参与旅游发展具有良好的预测作用,其中社区忠诚感的作用最为显著。文章丰富了社区参与旅游发展的相关理论,为增强居民的社区认同感和提高社区参与程度提供了方法指导和决策参考。
[Abstract]:Residents are the main body of community participation in tourism development, and residents' perception of fairness is an important factor determining community participation in tourism development. Based on the perspective of community identity, this paper discusses the impact and mechanism of residents' perceived fairness on community participation in tourism development. Taking the ancient village of Zhujiayu in Jinan, Shandong province as an example, the relationship among perceived fairness, community identity and community participation was tested by constructing a structural equation model. The results show that the perception of fairness has a positive effect on community participation in tourism development. The more fair the benefits in tourism development, the fairer the process, the fairer the interpersonal communication and information communication, the more community residents can actively participate in tourism development. At the same time, compared with procedural fairness and interactive equity, distributive equity can promote the participation of community residents in tourism development. This is determined by the current situation of rural tourism practitioners in China. 2. The perceived fairness of residents has a positive impact on community identity. The higher the perception of distributive fairness, procedural fairness and interactive equity in tourism development, the more they consider themselves to be members of tourism community construction and development, and have a sense of pride and ownership as members. The more loyal you are to the community, the more you will identify with the values of your community. In addition, compared with distributive fairness and procedural fairness, interactive equity has the greatest impact on community identity, which is determined by the cultural structure and cultural background of China. 3. Community identity positively affects community participation in tourism development. In the three dimensions of community identity, the sense of membership, loyalty and similarity have a good predictive effect on community participation in tourism development, among which the role of community loyalty is the most significant. The paper enriches the relevant theories of community participation in tourism development and provides method guidance and decision reference for enhancing residents' community identity and enhancing community participation.
【作者单位】：山东师范大学商学院;山东青年政治学院商学院;
【基金】：国家旅游局面上项目“居民感知公平对社区参与旅游发展影响研究”(编号:15TABG026) 山东省高校人文社科研究计划项目“网络负面口碑对旅游目的地品牌资产影响研究”(编号:J15WB06) 山东师范大学青年教师科研项目(人文社会科学类)(编号:14SQR014)
【分类号】：D669.3;F592.7

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