河南省户外运动俱乐部发展现状的调查研究

发布时间：2018-08-06 10:39

【摘要】：随着我国经济稳步发展，国民对生活质量的追求也在进一步提高，而不是原先那种仅仅停留在物质层面，更多地转向对自身健康、休闲的追求。原先在一些经济发达地区开展的户外运动也越来越多地出现在全国各地，河南作为中原的一个经济大省，户外运动的开展也是如火如荼，随着户外运动的广泛开展，随之衍生出一些户外运动俱乐部，在这些户外运动俱乐部的支持下，户外运动得以蓬勃发展和壮大，而户外运动的发展壮大又无形中促进了户外运动俱乐部的发展壮大。本文通过对河南省80家户外运动俱乐部进行调查，采用文献资料法、观察法、调查法、逻辑分析法、数理统计法等，选取河南省户外运动俱乐部作为研究对象，，尝试从理论和实践、定量和定性相结合的角度对河南省户外运动俱乐部进行探讨，分析河南省户外运动俱乐部产生背景、发展现状、市场运营状况、存在问题以及未来发展趋势等。通过对河南省户外运动俱乐部进行调查研究，得出以下结论： 1、河南省户外运动俱乐部的分布与经济发展水平密切相关；2、河南省户外运动俱乐部开展的户外运动项目特色不够；3、河南省户外运动俱乐部培训体系不完善；4、河南省户外运动俱乐部营销方向有偏差；5、河南省户外运动俱乐部的的注册、登记、管理混乱；6、河南省户外运动俱乐部缺乏必要的安全保障措施。本文提出的主要对策和建议是： 1、加强户外运动专业队伍的培养和建设；2、拓宽户外运动俱乐部盈利的途径；3、完善户外运动安全救援机制；4、加强户外运动的宣传和推广；5、注重户外运动培训体系的完善；6、提升品牌战略的营销模式。
[Abstract]:With the steady development of China's economy, the people's pursuit of quality of life is also further improved, rather than the original kind of only stay in the material level, more to the pursuit of their own health, leisure. The outdoor sports that were originally carried out in some economically developed areas also appeared more and more throughout the country. Henan, as an economic province of the Central Plains, is also in full swing. With the extensive development of outdoor sports, With the support of some outdoor sports clubs, outdoor sports can flourish and expand, and the development and expansion of outdoor sports can promote the development and expansion of outdoor sports clubs. Based on the investigation of 80 outdoor sports clubs in Henan Province, this paper selects the outdoor sports clubs in Henan Province as the research object, using the methods of literature, observation, investigation, logic analysis, mathematical statistics, etc. This paper attempts to probe into outdoor sports clubs in Henan Province from the angle of theory and practice, quantitative and qualitative analysis, and analyzes the background, development and market operation of outdoor sports clubs in Henan Province. Existing problems and future development trends. Based on the investigation of outdoor sports clubs in Henan Province, the following conclusions are drawn: 1. The distribution of outdoor sports clubs in Henan Province is closely related to the level of economic development; 2, Henan Province outdoor sports club carries out the outdoor sports project characteristic is not enough 3, Henan Province outdoor sports club training system is not perfect 4, Henan Province outdoor sports club marketing direction has the deviation; 5. The registration, registration and management of outdoor sports clubs in Henan Province are chaotic. The main countermeasures and suggestions in this paper are as follows: 1) strengthen the cultivation and construction of professional team of outdoor sports, widen the profit ways of outdoor sports clubs, and improve the safety rescue mechanism of outdoor sports; 4, strengthen the outdoor sports propaganda and promotion, pay attention to the improvement of outdoor sports training system, promote the marketing mode of brand strategy.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G807.4;G895

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