“大西柏坡”红色旅游可持续发展策略研究
发布时间：2018-08-07 12:36
【摘要】：伴随着建党九十周年的到来及红色旅游发展理论的深入，，渐趋成熟的红色旅游将迈向全面发展阶段，红色旅游发展将进一步提升质量和效益注重发展理念，增强吸引力和感染力，增强发展后劲和活力，从而最大限度发挥其政治效益、社会效益和经济效益，进入可持续发展的新阶段。 “大西柏坡”位于平山县境内，处于河北省西部，太行山东麓。距平山县城45公里，距省会石家庄85公里，在五大革命圣地中是距离首都北京最近的一个。作为新中国成立前最后一个农村根据地，有着极其深远的历史意义和纪念意义。其范围主要包括：温塘镇、西柏坡镇、岗南镇、古月镇、下槐镇、苏家庄乡、北冶乡五镇两乡的全部行政辖区合计面积约755.8km2和岗南水库合计面积约56.8km2，总面积约812.6km2。“大西柏坡”拥有丰富的红色旅游资源、绿色生态旅游资源和特色旅游资源，但目前的发展状况还处于相对粗略的发展状态。 文章运用模糊综合评判法通过“大西柏坡”与井冈山革命圣地的对比分析，结合“大西柏坡”的实际情况对“大西柏坡”红色旅游的进行了SWOT分析，分析表明：“大西柏坡”旅游资源丰富、独特、内在价值高，而且开发利用的价值高；不仅在河北省具有明显的开发优势，在国内外也具有很大的开发利用潜力。且毗邻省会石家庄环绕京津、太行山麓，位于环首都经济圈、环渤海经济圈，外部交通较为发达，但是其核心竞争力远低于开发相对成熟的井冈山，并存在着产品知名度低，景点分散从业人员素质低，服务配套设施不完全，旅游商品开发落后等劣势同时受到资源环境威胁、极化效应威胁和同产品竞争威胁。说明“大西柏坡”红色旅游圣地在产品开发、产品组合及创新、基础设施建设及政府支持策略等方面还有一定的差距。 通过以上分析并提出了有关相应对策，在红色旅游的发展质量方面：一是要完善红色旅游资源保护体系，加强旅游资源的保护力度使红色旅游资源可持续利用；二是推进产业结构升级和产品结构优化，以此加强旅游资源的吸引力；三是要加强区域联动以节约旅游建设投入成本，优化旅游区域产业结构；以全面提升红色旅游的发展质量。 在提高服务管理水平方面要加强基础设施管理和服务，运用网络技术等高科技手段完善旅游经营和管理服务系统，以此来节约自身管理成本，并满足旅游消费者的个性化需求，来增强旅游产品的竞争力。 在旅游产品市场营销方面，则要加大市场营销力度，以增强产品的知名度，营销方式包括网络营销、旅游直销、品牌促销、公共关系促销等。 在红色旅游相关政策及管理方面，应该消除行政壁垒，借鉴韶山经验，改革并建立红色旅游管理机制突破行政管理瓶颈以实现红色旅游可持续发展。
[Abstract]:With the arrival of the 90th anniversary of the founding of the Party and the deepening of the theory of the development of red tourism, the gradually maturing red tourism will move towards the stage of all-round development, and the development of red tourism will further enhance the quality and benefit of the development concept. Strengthen the attraction and appeal, strengthen the development stamina and vitality, so as to give full play to its political, social and economic benefits, and enter a new stage of sustainable development. Big Xibaipo is located in Pingshan County, in the west of Hebei Province, the eastern foot of Taihang Mountain. It is 45 km from Pingshan County and 85 km from Shijiazhuang, the capital city. As the last rural base area before the founding of New China, it has profound historical significance and memorial significance. Its scope mainly includes: Wentang Town, Xibaipo Town, Gangnan Town, Guyue Town, Xiahuai Town, Sujiazhuang Township, Beiyiexiang five Township two townships total area about 755.8km2 and Gangnan Reservoir total area about 56.8 km ~ 2, total area about 812.6km2. "Great Xibaipo" has abundant red tourism resources, green ecotourism resources and characteristic tourism resources, but the current development situation is still in a relatively rough state of development. By using the method of fuzzy comprehensive evaluation, this paper makes a SWOT analysis of the red tourism of "Great Xibaipo" through the comparative analysis of "Great Xibaipo" and the revolutionary sacred site of Jinggang Mountain, combined with the actual situation of "Great Xibaipo". The analysis shows that "Da Xibaipo" is rich in tourism resources, unique, high in intrinsic value and high in value of exploitation and utilization, which not only has obvious development advantages in Hebei Province, but also has great potential for exploitation and utilization at home and abroad. Besides, Shijiazhuang is adjacent to the capital city of Beijing and Tianjin and the foothills of Taihang Mountain. It is located in the economic circle around the capital city and the economic circle around the Bohai Sea. The external transportation is relatively developed, but its core competitiveness is far lower than that of the relatively mature Jinggangshan, where the development is relatively mature, and the products are not well known. At the same time, the weak points such as low quality of scattered employees, incomplete service facilities, backward development of tourism commodities and so on are threatened by resources and environment, polarization effect and competition with products. It shows that there are still some gaps in product development, product mix and innovation, infrastructure construction and government support strategy. Through the above analysis and put forward the corresponding countermeasures, in the development of red tourism quality: first, to improve the red tourism resources protection system, strengthen the protection of tourism resources to make the sustainable use of red tourism resources; The second is to promote the upgrading of industrial structure and the optimization of product structure, so as to enhance the attraction of tourism resources, third, to strengthen regional linkage to save the investment cost of tourism construction, and to optimize the regional industrial structure of tourism. In order to improve the overall development of red tourism quality. In order to improve the level of service management, we should strengthen infrastructure management and service, improve tourism management and management service system by using network technology and other high-tech means, in order to save their own management costs and meet the personalized needs of tourism consumers. To enhance the competitiveness of tourism products. In the aspect of the marketing of tourism products, we should strengthen the marketing to enhance the popularity of the products. The marketing methods include network marketing, tourism direct marketing, brand promotion, public relations promotion and so on. In the aspect of related policies and management of red tourism, we should eliminate administrative barriers, learn from Shaoshan's experience, reform and establish a red tourism management mechanism to break through administrative bottlenecks in order to realize the sustainable development of red tourism.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
本文编号：2170041
[Abstract]:With the arrival of the 90th anniversary of the founding of the Party and the deepening of the theory of the development of red tourism, the gradually maturing red tourism will move towards the stage of all-round development, and the development of red tourism will further enhance the quality and benefit of the development concept. Strengthen the attraction and appeal, strengthen the development stamina and vitality, so as to give full play to its political, social and economic benefits, and enter a new stage of sustainable development. Big Xibaipo is located in Pingshan County, in the west of Hebei Province, the eastern foot of Taihang Mountain. It is 45 km from Pingshan County and 85 km from Shijiazhuang, the capital city. As the last rural base area before the founding of New China, it has profound historical significance and memorial significance. Its scope mainly includes: Wentang Town, Xibaipo Town, Gangnan Town, Guyue Town, Xiahuai Town, Sujiazhuang Township, Beiyiexiang five Township two townships total area about 755.8km2 and Gangnan Reservoir total area about 56.8 km ~ 2, total area about 812.6km2. "Great Xibaipo" has abundant red tourism resources, green ecotourism resources and characteristic tourism resources, but the current development situation is still in a relatively rough state of development. By using the method of fuzzy comprehensive evaluation, this paper makes a SWOT analysis of the red tourism of "Great Xibaipo" through the comparative analysis of "Great Xibaipo" and the revolutionary sacred site of Jinggang Mountain, combined with the actual situation of "Great Xibaipo". The analysis shows that "Da Xibaipo" is rich in tourism resources, unique, high in intrinsic value and high in value of exploitation and utilization, which not only has obvious development advantages in Hebei Province, but also has great potential for exploitation and utilization at home and abroad. Besides, Shijiazhuang is adjacent to the capital city of Beijing and Tianjin and the foothills of Taihang Mountain. It is located in the economic circle around the capital city and the economic circle around the Bohai Sea. The external transportation is relatively developed, but its core competitiveness is far lower than that of the relatively mature Jinggangshan, where the development is relatively mature, and the products are not well known. At the same time, the weak points such as low quality of scattered employees, incomplete service facilities, backward development of tourism commodities and so on are threatened by resources and environment, polarization effect and competition with products. It shows that there are still some gaps in product development, product mix and innovation, infrastructure construction and government support strategy. Through the above analysis and put forward the corresponding countermeasures, in the development of red tourism quality: first, to improve the red tourism resources protection system, strengthen the protection of tourism resources to make the sustainable use of red tourism resources; The second is to promote the upgrading of industrial structure and the optimization of product structure, so as to enhance the attraction of tourism resources, third, to strengthen regional linkage to save the investment cost of tourism construction, and to optimize the regional industrial structure of tourism. In order to improve the overall development of red tourism quality. In order to improve the level of service management, we should strengthen infrastructure management and service, improve tourism management and management service system by using network technology and other high-tech means, in order to save their own management costs and meet the personalized needs of tourism consumers. To enhance the competitiveness of tourism products. In the aspect of the marketing of tourism products, we should strengthen the marketing to enhance the popularity of the products. The marketing methods include network marketing, tourism direct marketing, brand promotion, public relations promotion and so on. In the aspect of related policies and management of red tourism, we should eliminate administrative barriers, learn from Shaoshan's experience, reform and establish a red tourism management mechanism to break through administrative bottlenecks in order to realize the sustainable development of red tourism.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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