旅游主体利益均衡研究与博弈模型构建

发布时间：2018-08-13 08:51

【摘要】：我国国土面积广袤，历史文化悠久，拥有众多的历史古镇，这些古镇在一定程度上也是我国各地民俗风情、传统文化、建筑特色的真实写照。近年来，伴随国际遗产旅游的盛行，我国古镇旅游业得到迅速发展，并日渐成为我国旅游业中的翘楚。古镇作为我国历史文化遗产的重要组成部分，有着重要的历史价值、文化艺术价值、美学以及旅游价值，关注古镇开发及发展过程中所产生的复杂利益矛盾，，彻底解决古镇保护的棘手问题也就成为保护历史文化、延续历史文脉和保存古镇遗产旅游资源重要途径之一。古镇作为遗产文化的重要构成部分，其旅游发展所设计的利益主体之间的利益冲突关系极具代表性。因此，如何对古镇旅游进行利益主体的界定及分类，如何考察古镇利益主体的利益要求，如何让合法利益主体参与并通过有效协作来减少利益冲突来实现古镇利益主体之间利益要求的均衡，最后如何达到核心利益主体的共同管理等问题，都是目前旅游科研界融合利益主体理论处理我国旅游发展中棘手问题的重要手段与研究方向。文章尝试从利益均衡角度着手，以古镇旅游所引起的利益矛盾为研究对象，在切实保护古镇遗产旅游资源的基础上，通过利益主体理论、博弈论知识和旅游地生命周期理论在古镇旅游领域的融合与运用，来解决古镇旅游发展及周期演化过程中的利益不均衡引起的古镇社会矛盾和棘手难题，同时又有利于实现古镇旅游可持续发展。文章首先主要介绍了古镇旅游研究的现实背景；其次对古镇旅游、博弈论及利益主体的相关概念进行阐释,通过对利益主体理论和博弈论在古镇旅游中的应用进行分析；再次对古镇旅游利益主体进行界定，并在对利益因素进行假定的基础上，选出古镇各个生命周期阶段矛盾最为激烈的利益主体，并利用博弈论知识进行博弈分析，从而建立利益相关者之间的利益根源模型；最后对古镇旅游研究提出建设性意见，最终达到解决利益冲突的目的，实现古镇旅游可持续发展。
[Abstract]:Our country's land area is vast, the history culture is long, has many historical ancient towns, these ancient towns are also the true portrayal of the folk customs, the traditional culture and the architectural characteristic of our country to a certain extent. In recent years, with the prevalence of international heritage tourism, the tourism of ancient towns in China has developed rapidly, and has become the leading tourism industry in China. As an important part of our country's historical and cultural heritage, ancient towns have important historical value, cultural and artistic value, aesthetics and tourism value. To solve the thorny problem of ancient town protection is one of the important ways to protect the historical culture, to continue the historical context and to preserve the heritage tourism resources of the ancient town. As an important component of heritage culture, ancient towns are representative of the conflicts of interest between the stakeholders designed by their tourism development. Therefore, how to define and classify the interest subject of the ancient town tourism, how to investigate the interest requirements of the interest main body of the ancient town, How to let the legal interest body participate and reduce the conflict of interest through effective cooperation to realize the balance of interest requirements among the interest subjects in ancient towns, and finally how to achieve the common management of the core interest subjects, etc. It is an important means and research direction to deal with the thorny problems in the tourism development of our country by integrating the theory of the subject of interest in the field of tourism scientific research at present. This paper tries to start from the angle of interest balance, taking the contradiction of interests caused by ancient town tourism as the research object, and on the basis of protecting the heritage tourism resources of ancient town, through the theory of interest subject. The integration and application of game theory knowledge and tourism destination life cycle theory in the field of ancient town tourism to solve the social contradictions and thorny problems caused by the imbalance of interests in the process of tourism development and cycle evolution of ancient towns. At the same time, it is conducive to the sustainable development of tourism in ancient towns. The article mainly introduces the realistic background of the study of ancient town tourism, then explains the related concepts of ancient town tourism, game theory and interest subject, and analyzes the application of interest subject theory and game theory in ancient town tourism. Thirdly, it defines the main body of tourism interests in ancient towns, and on the basis of the assumption of interest factors, selects the most intense conflict of interest subjects in different life cycle stages of ancient towns, and makes game analysis by using game theory knowledge. Finally, the author puts forward some constructive suggestions to solve the conflicts of interest and realize the sustainable development of tourism in ancient towns.
【学位授予单位】：贵州财经学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224.32

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