基于生产与消费的创意旅游者研究

发布时间：2018-08-17 14:32

【摘要】：创意旅游的兴起和发展既源于旅游目的地文化旅游的同质化和商业化,也来自旅游者体验需求和自我成长的推动,是多种要素共同作用的结果。创意旅游作为现代旅游发展的一种新形式,正在许多发达国家中悄然兴起。创意旅游促进旅游产业优化升级,帮助城市和区域重塑独特形象,同时也满足了旅游者多元化和个性化的消费需求,是旅游业未来发展的重要趋势。目前国内创意旅游的研究仍处于初级阶段,本文试图对创意旅游这一旅游学科新兴的研究对象进行探索性研究。本文首先介绍了创意旅游兴起的背景与原因,并从供给和需求的角度给出了创意旅游的定义。分析了创意旅游产销合一的特征,将创意旅游与文化旅游、创意旅游与体验旅游分别进行了比较。其次,基于国内外顾客参与方面的文献回顾,总结并分析了顾客参与的概念、驱动因素及价值创造。探讨了顾客参与理论对旅游产业的影响,以及顾客参与旅游在创意旅游生产中的应用,提出创意旅游的合作生产模式,并以新西兰“互动工作坊”为案例研究其生产模式。第三,基于旅游者创意消费方面的文献综述内容,结合创意旅游的相关理论,详细论述了创意旅游者的概念和特征,及其与一般旅游者消费在消费观念、消费结构、消费内容与消费方式的比较。最后,本文将理论与实践相结合,主要是从创意旅游者的角度,并且突出强调了其在旅游体验生产中的作用,借鉴新西兰“互动工作坊”的比较优势,分析798"艺术区”进行工作坊模式创意旅游开发的可行性,提出798"艺术区”创意旅游开发建议。
[Abstract]:The rise and development of creative tourism is not only from the homogeneity and commercialization of cultural tourism in tourism destination, but also from the promotion of tourists' experience demand and self-growth, which is the result of the joint action of various factors. As a new form of modern tourism development, creative tourism is rising quietly in many developed countries. Creative tourism promotes the optimization and upgrading of tourism industry, helps cities and regions reshape their unique image, and meets the diversified and individualized consumption needs of tourists, which is an important trend of tourism development in the future. At present, the domestic creative tourism research is still in the primary stage, this paper attempts to explore creative tourism, a new research object of tourism discipline. This paper first introduces the background and causes of the rise of creative tourism, and gives the definition of creative tourism from the point of view of supply and demand. This paper analyzes the characteristics of the integration of production and marketing of creative tourism, and compares creative tourism with cultural tourism, creative tourism and experiential tourism. Secondly, based on the literature review of customer participation at home and abroad, the concept, driving factors and value creation of customer participation are summarized and analyzed. This paper discusses the influence of customer participation theory on tourism industry, and the application of customer participation in creative tourism production, and puts forward the cooperative production model of creative tourism, and takes New Zealand "interactive workshop" as a case study to study its production model. Thirdly, based on the literature review of tourists' creative consumption, combined with the related theories of creative tourism, this paper discusses in detail the concept and characteristics of creative tourists and their consumption concept and consumption structure with that of ordinary tourists. Comparison of consumption content and consumption style. Finally, this paper combines theory and practice, mainly from the perspective of creative tourists, and highlights its role in tourism experience production, learning from New Zealand's "interactive workshop" comparative advantages. This paper analyzes the feasibility of the workshop mode of creative tourism development in 798 "Art District", and puts forward some suggestions for the development of creative tourism in 798 "Art District".
【学位授予单位】：首都师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592

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