善行旅游发展的创新策略研究——以湄洲岛为例
发布时间：2018-09-18 10:45
【摘要】："GoodTourism"即善行旅游,是基于生态旅游、绿色旅游、低碳旅游和可持续旅游基础上精炼出来的一种旅游新概念、新发展、新理念,已得到联合国教科文组织和业内广泛认可。从解读善行旅游内涵着手,抓住其内在特性,深入挖掘湄洲岛发展善行旅游的优势条件和湄洲岛善行旅游发展的文化、政治、环境、经济等使命。在此基础上,湄洲岛应采取创新旅游产品设计、深化旅游文化内涵、健全旅游管理机制、提升旅游服务理念、塑造旅游品牌形象等创新型策略发展善行旅游。
[Abstract]:"GoodTourism" is a new tourism concept, new development and new concept, which is based on eco-tourism, green tourism, low-carbon tourism and sustainable tourism, which has been widely recognized by UNESCO and the industry. From the perspective of understanding the connotation of good tourism and grasping its inherent characteristics, this paper deeply excavates the advantages of developing good tourism in Meizhou Island and the missions of culture, politics, environment and economy in the development of good tourism in Meizhou Island. On this basis, Meizhou Island should adopt innovative strategies such as innovating the design of tourism products, deepening the connotation of tourism culture, perfecting the mechanism of tourism management, promoting the concept of tourism service, and shaping the image of tourism brand to develop good tourism.
【作者单位】： 福建师范大学旅游学院;福建省人文社科研究基地海峡旅游发展研究中心;
【基金】：国家社会科学基金项目(编号:11BGL110) 福建省社科规划项目(编号:2011B094)
【分类号】：F592.7
[Abstract]:"GoodTourism" is a new tourism concept, new development and new concept, which is based on eco-tourism, green tourism, low-carbon tourism and sustainable tourism, which has been widely recognized by UNESCO and the industry. From the perspective of understanding the connotation of good tourism and grasping its inherent characteristics, this paper deeply excavates the advantages of developing good tourism in Meizhou Island and the missions of culture, politics, environment and economy in the development of good tourism in Meizhou Island. On this basis, Meizhou Island should adopt innovative strategies such as innovating the design of tourism products, deepening the connotation of tourism culture, perfecting the mechanism of tourism management, promoting the concept of tourism service, and shaping the image of tourism brand to develop good tourism.
【作者单位】： 福建师范大学旅游学院;福建省人文社科研究基地海峡旅游发展研究中心;
【基金】：国家社会科学基金项目(编号:11BGL110) 福建省社科规划项目(编号:2011B094)
【分类号】：F592.7
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