BDL景区游客接驳商业计划书

发布时间：2018-09-18 14:57

【摘要】：BDL景区游客接驳项目是北京传奇旅游投资发展有限公司应延庆县政府邀请,与延庆县政府共同合作的BDL景区二次开发项目之一。目的是为了解决BDL景区目前在景区内部交通方面存在的道路拥堵、管理混乱和尾气污染等问题,同时也为景区二次开发范围扩大做好准备,以满足游客在景区内部的交通需求。近年来景区内部交通难题日渐突出,BDL景区的情况尤为严重。随着旅游产业的迅猛发展,景区游客日益增多,解决交通难题已经迫在眉睫。为尽快解决景区内的道路拥堵、管理混乱和尾气污染等问题,当地政府一直在不停地探索研究寻求行之有效的解决方案。早在2008年就已经形成了景区封闭管理,实行游客接驳的具体思路,但由于受到诸多因素的限制一直未有实质性进展。2011年年初由延庆县政府牵头,BDL特区政府主办,邀请国内知名专家学者再次共同探讨解决方案,并邀请在景区交通方面经验丰富的北京传奇旅游投资发展有限公司作为合作伙伴。北京传奇旅游投资发展有限公司在景区交通规划和游客接驳方面有着丰富的经验,目前已经在湖南张家界和南岳衡山两个国家级名胜景区成功开展此类业务。为了做好BDL景区游客接驳项目,传奇旅游详细了解了景区目前的交通状况,收集整理了大量的数据资料,实地考察了景区的地形地貌,对具体问题做了问卷调查。在充分掌握景区的管理现状、客观条件、游客数量、游客特点等各类资料的基础上为该景区设计了切实可行的解决方案。传奇旅游建议以政府授权,企业运营的方式来共同解决这一难题。传奇旅游将为该项目组建运营管理团队,并实施各项具体工作,本文就是该项目的商业计划书。本文作为该项目的商业计划书,文中详细分析了BDL景区游客接驳项目的背景,论证了项目实施的必要性和可行性,根据数据分析结果提出了项目实施的具体措施和办法,以及如何成立运营团队共同经营游客接驳业务的详细方案。并对该项目的经济效益做了合理预测,对项目的进度做了具体的安排。
[Abstract]:The BDL scenic spot tourist connection project is one of the second development projects of BDL scenic spot which Beijing Legend Tourism Investment Development Co., Ltd. has cooperated with Yanqing county government at the invitation of Yanqing county government. The purpose of this paper is to solve the problems of road congestion, management confusion and exhaust pollution in the BDL scenic area, and to prepare for the expansion of the secondary development scope in order to meet the traffic demand of tourists in the scenic area. In recent years, the situation of BDL scenic spot is more and more serious. With the rapid development of tourism industry, scenic area tourists are increasing day by day. In order to solve the problems of road congestion, management chaos and exhaust pollution as soon as possible, the local government has been constantly exploring and seeking effective solutions. As early as 2008, the closed management of scenic spots and the implementation of specific ideas for tourist connections have been formed, but due to the constraints of many factors, no substantial progress has been made. In early 2011, the Yanqing County Government led the BDL Special Administrative region (BDL) government. Invite domestic famous experts and scholars to discuss the solution again, and invite Beijing Legend Tourism Investment Development Co., Ltd., which has rich experience in scenic area transportation, as a partner. Beijing Legend Tourism Investment Development Co., Ltd. has rich experience in traffic planning and tourist connection, and has successfully carried out this kind of business in Hunan Zhangjiajie and Nanyue Hengshan two state-level scenic spots. In order to do a good job of the BDL scenic spot tourist connection project, legendary tourism has understood the current traffic situation of the scenic spot in detail, collected and sorted out a lot of data, inspected the topography and landform of the scenic spot on the spot, and made the questionnaire survey to the concrete question. On the basis of fully mastering the management status, objective conditions, number of tourists, tourist characteristics and other information, a feasible solution is designed for the scenic area. Legendary Travel suggests a government-authorized, corporate approach to solve this problem. Legendary Travel will set up an operational management team and carry out specific tasks for the project, and this is the business plan for the project. As the commercial plan of the project, this paper analyzes the background of the tourist connection project in BDL scenic area in detail, demonstrates the necessity and feasibility of the project implementation, and puts forward the concrete measures and methods of the project implementation according to the result of data analysis. And how to set up the operation team to jointly manage the tourist feeder business detailed program. The economic benefit of the project is forecasted reasonably and the schedule of the project is arranged concretely.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F722

【相似文献】