旅游虚拟社区隐性知识转移影响因素研究

发布时间：2018-09-18 13:48

【摘要】：互联网的存在使人们即使远隔千里或素不相识,也可以进行信息交流活动,中国网民规模的增长、互联网普及率的增加进一步提升了人们将互联网作为信息交流平台的便利性,各种各样的虚拟社区也应运而生。旅游虚拟社区作为其中的一种,为旅游爱好者提供了信息交流、进行隐性知识转移的重要渠道。本文主要从转移主体、转移媒介、转移内容和转移情境四方面入手,构建了旅游虚拟社区隐性知识转移影响因素模型,采用问卷调研获取第一手数据,利用SPSS20.0统计分析软件对模型进行检验。实证研究发现:自我效能、社区激励、隐性知识特性、信任和互惠互利是旅游虚拟社区隐性知识转移的主要影响因素,其影响程度由大到小依次为:自我效能、社区激励、隐性知识特性、互惠互利、信任。此外,不同学历、注册时长、参与形式的用户进行隐性知识转移行为也有明显差异,受教育程度在初中及以下的成员在进行隐性知识的转移时与受教育程度在大专及以上的成员有明显差异,注册时间在半年以下的用户隐性知识转移行为与注册时间为一年及更长的用户有显著区别,提供信息的用户与寻求同游者的用户隐性知识转移行为没有显著差异,但与浏览信息、寻求帮助的用户之间则有显著差异。最后,为促进旅游虚拟社区的隐性知识转移提出几点可行性建议,包括:提升旅游虚拟社区用户的自我效能感、建立完善的社区激励机制并贯彻执行、合理利用隐性知识的特性、增加旅游虚拟社区用户间的信任程度、营造互惠互利的社区气氛、加强完善旅游虚拟社区。
[Abstract]:The existence of the Internet makes it possible for people to exchange information even if they are thousands of miles away or never know each other. With the growth of Chinese Internet users and the increase in Internet penetration, the convenience of using the Internet as a platform for information exchange has been further enhanced. A variety of virtual communities have emerged. Tourism virtual community, as one of them, provides an important channel for tourism lovers to exchange information and transfer tacit knowledge. This paper mainly starts with four aspects: transfer subject, transfer medium, transfer content and transfer situation, and construct the model of influencing factors of tacit knowledge transfer in tourism virtual community, and obtain first-hand data by questionnaire survey. SPSS20.0 statistical analysis software was used to test the model. The empirical study found that: Self-efficacy, community motivation, tacit knowledge characteristics, trust and mutual benefit are the main influencing factors of tourism virtual community tacit knowledge transfer, and the degree of influence from big to small is: self-efficacy, community motivation. The characteristics of tacit knowledge, mutual benefit, trust. In addition, there are also significant differences in tacit knowledge transfer behavior among users with different educational background, long registration time and participating forms. There is a significant difference between the members with an education level of junior middle school and those with a higher level of education in the transfer of tacit knowledge. The tacit knowledge transfer behavior of users whose registration time is less than half a year is significantly different from that of users whose registration time is one year or longer, but there is no significant difference between users who provide information and those who seek the same visitors. But there are significant differences between users who browse information and seek help. Finally, some feasible suggestions are put forward to promote the tacit knowledge transfer of the tourism virtual community, including: promoting the self-efficacy of the tourism virtual community users, establishing a perfect community incentive mechanism and implementing it. Reasonable use of the characteristics of tacit knowledge, increase the degree of trust between users of tourism virtual community, create a mutually beneficial community atmosphere, strengthen the improvement of tourism virtual community.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592;G206

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