龙湾旅游市场策划方案
发布时间：2018-10-04 18:49
【摘要】：龙湾地区作为北京市确定的东部浅山区发展带的重要节点，具有浅山区面积大、林木覆盖率高、水源充沛、文化及旅游资源丰富等特点。立足龙湾地区发展实际，该地区紧抓建设浅山联络线机遇，，全力推进浅山旅游核心区建设，着力打造浅山旅游核心区。龙湾地区旅游业发展度不高，百姓参与度差，制约着龙湾地区经济发展。通过转变发展模式，引进先进的市场管理模式，差异化旅游产品，重组人文和景色的独立模块，整合成综合性的、体验式的、有景色相辅助的高水准的服务项目。通过对龙湾地区的情况分析，结合相关理论，对该地区的旅游项目进行了短期与长期规划，以使该地区摆脱旅游产业不温不火的境况。对近期规划的实施已使龙湾地区发生了巨大的变化，实现了巨大经济价值，2012年当年增加属地收入2000余万，增加就业岗位800人。并且，旅游经济的增长还拉动了社会效益、环境效益的增长，包括基础设施、村容村貌、交通等方面都得到了整体的提升。本文也想通过对龙湾地区旅游的战略规划的成功范例的介绍和分析，使该地区的旅游战略规划模式能推演到更加广阔的天地。
[Abstract]:As an important node in the development zone of the eastern shallow mountainous area, Longwan area is characterized by its large area, high forest coverage, abundant water resources and rich cultural and tourist resources. Based on the actual development of Longwan area, the area clings to the opportunity of constructing the shallow mountain liaison line, promotes the construction of the mountain tourism core area, and makes great efforts to build the shallow mountain tourism core area. The development of tourism in Longwan area is not high, and the participation of common people is poor, which restricts the economic development of Longwan area. By changing the development model, introducing the advanced market management model, differentiated tourism products, reorganizing the independent modules of humanities and scenery, integrating into comprehensive, experiential, scenery assisted high standard service items. Based on the analysis of the situation of Longwan area and the related theories, the short and long term planning of tourism projects in this area is carried out in order to get rid of the situation of low temperature and no fire in tourism industry in this area. The implementation of the recent plan has changed the Longwan area greatly and realized the enormous economic value. In 2012, the income of the territory increased by more than 2000 million and the number of jobs increased by 800 people. Moreover, the growth of tourism economy has promoted social and environmental benefits, including infrastructure, village appearance, transportation and so on. This paper also wants to introduce and analyze the successful examples of tourism strategic planning in Longwan area, so that the tourism strategic planning model in this area can be deduced to a wider world.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2251480
[Abstract]:As an important node in the development zone of the eastern shallow mountainous area, Longwan area is characterized by its large area, high forest coverage, abundant water resources and rich cultural and tourist resources. Based on the actual development of Longwan area, the area clings to the opportunity of constructing the shallow mountain liaison line, promotes the construction of the mountain tourism core area, and makes great efforts to build the shallow mountain tourism core area. The development of tourism in Longwan area is not high, and the participation of common people is poor, which restricts the economic development of Longwan area. By changing the development model, introducing the advanced market management model, differentiated tourism products, reorganizing the independent modules of humanities and scenery, integrating into comprehensive, experiential, scenery assisted high standard service items. Based on the analysis of the situation of Longwan area and the related theories, the short and long term planning of tourism projects in this area is carried out in order to get rid of the situation of low temperature and no fire in tourism industry in this area. The implementation of the recent plan has changed the Longwan area greatly and realized the enormous economic value. In 2012, the income of the territory increased by more than 2000 million and the number of jobs increased by 800 people. Moreover, the growth of tourism economy has promoted social and environmental benefits, including infrastructure, village appearance, transportation and so on. This paper also wants to introduce and analyze the successful examples of tourism strategic planning in Longwan area, so that the tourism strategic planning model in this area can be deduced to a wider world.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
【参考文献】
相关期刊论文 前1条
1 游观;美国的乡村艺术[J];世界文化;2000年05期
本文编号：2251480
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