基于Web2.0照片交互平台的国际游客眼中的上海旅游意象研究
发布时间：2018-10-16 15:21
【摘要】：旅游，首先是一个“看”的过程。旅游者通过观看，获得对异域陌生事物的一手资料。由此，旅游目的地形象传播变得尤为重要。自旅游业发展之初，对旅游目的地形象传播的研究一直是旅游业界关注的焦点。另一方面，几乎伴随着旅游行为一同出现的摄影技术，在大众旅游中也充当着重要角色。旅游者借用照相机记录自己在旅途中的所见所闻，并将照片作为传播自己对旅游目的地印象的工具。由此看来，旅游目的地能够包含的印象，已不单指由旅游目的地官方管理机构宣传的目的地形象，还包括了旅游者通过摄影获得旅游照片。对于此二者的传播，主要依靠旅游目的地主管机构控制的各类传统大众媒介，以及旅游者在亲朋好友中的口口相传。值得注意的是，虽然旅游者也加入了旅游目的地印象的创作中，但由于信息来源的单一（基本以官方宣传为主），旅游者创作印象的“范本”也完全由旅游目的地主管部门控制。 这种理想局面，随着Web2.0互联交互时代的到来，，被极大地改变了。首先受到影响的便是传播路径的改变以及主控权的分散。原先传统的大众媒介传播路径，变更为传播范围更广、速度更快且效果更佳的各类Web2.0互联交互平台，如Flickr、MSN、Blog、Twitter；而原先由旅游目的地主管部门拥有的旅游目的地形象控制权，被分散给无数个坐在Web2.0互联端口背后的个体用户。这一变革在推动旅游业发展的同时，也成为旅游目的地形象传播控制的挑战。以往的旅游目的地形象传播研究集中在对旅游目的地形象本身的分析与解构，其中不乏对其他学科理论的引用与借鉴，由此得出的各类理论框架及设计理念，虽具备可实际操作性及理论基础，但始终无法帮助旅游目的地主管机构准确掌握旅游者的凝视偏好。 对此，本研究提出采用倒推研究方式，从国际旅游者拍摄的上海旅游照片以及Web2.0旅游照片共享行为入手，找到国际旅游者眼中的上海意象，并将其比对官方机构宣传的上海旅游形象，以发现上海国际旅游凝视点正在发生转移，提出并证实“城市人文旅游意象”的出现。此外，通过对Web2.0照片交互网站中上海旅游照片传播行为的分析，发现Web2.0互联交互平台中的照片交互行为对转变国际游客凝视点起到的催化作用。
[Abstract]:Travel, first of all, is a "look" process. Tourists get first-hand information about strange things by watching. As a result, tourism destination image dissemination has become particularly important. Since the beginning of tourism development, the research on the image communication of tourism destination has been the focus of attention of tourism industry. On the other hand, photography, almost accompanied by tourism behavior, plays an important role in mass tourism. Tourists use cameras to record what they have seen and heard during the journey and use photographs as a tool to spread their impressions of their destination. In view of this, the impression that tourism destination can contain, not only refers to the destination image promoted by the official management agency of tourism destination, but also includes tourists obtaining tourist photos through photography. The communication of the two mainly depends on the traditional mass media controlled by the tourism destination authorities and the word of mouth among the tourists among their relatives and friends. It is worth noting that although tourists also participate in the creation of tourist destination impressions, due to the single source of information (mainly official propaganda), the "model" of tourist creative impressions is completely controlled by the tourism destination authorities. This ideal situation, with the arrival of the era of Web2.0 interconnection interaction, has been greatly changed. The first thing affected is the change of communication path and the dispersion of control power. The traditional mass media communication path was changed to a variety of Web2.0 interactive platforms with a wider range, faster speed and better effect, such as Flickr,MSN,Blog,Twitter;, which was formerly owned by the tourism destination authorities to control the image of the tourist destination. It is spread out to countless individual users sitting behind the Web2.0 interconnect ports. This reform not only promotes the development of tourism, but also becomes the challenge of image communication control of tourist destination. In the past, the study of tourism destination image communication focused on the analysis and deconstruction of the tourism destination image itself, including the references and references of other disciplines, and the various theoretical frameworks and design concepts derived from it. Although it has practical operation and theoretical basis, it can not help the tourism destination authorities to accurately grasp tourists' gaze preference. In view of this, this study proposes to find out the image of Shanghai in the eyes of international tourists by using the backward research method, starting with the Shanghai tourism photos taken by international tourists and the Web2.0 tourism photo sharing behavior. In order to find out that the international tourist gaze of Shanghai is shifting, and to put forward and confirm the appearance of "urban humanistic tourism image", the author compares it with the image of Shanghai tourism promoted by official organizations. In addition, through the analysis of the behavior of Shanghai tourism photo transmission in the Web2.0 photo interactive website, it is found that the photo interaction behavior in the Web2.0 interactive platform plays a catalytic role in the transformation of international tourist gaze points.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2274766
[Abstract]:Travel, first of all, is a "look" process. Tourists get first-hand information about strange things by watching. As a result, tourism destination image dissemination has become particularly important. Since the beginning of tourism development, the research on the image communication of tourism destination has been the focus of attention of tourism industry. On the other hand, photography, almost accompanied by tourism behavior, plays an important role in mass tourism. Tourists use cameras to record what they have seen and heard during the journey and use photographs as a tool to spread their impressions of their destination. In view of this, the impression that tourism destination can contain, not only refers to the destination image promoted by the official management agency of tourism destination, but also includes tourists obtaining tourist photos through photography. The communication of the two mainly depends on the traditional mass media controlled by the tourism destination authorities and the word of mouth among the tourists among their relatives and friends. It is worth noting that although tourists also participate in the creation of tourist destination impressions, due to the single source of information (mainly official propaganda), the "model" of tourist creative impressions is completely controlled by the tourism destination authorities. This ideal situation, with the arrival of the era of Web2.0 interconnection interaction, has been greatly changed. The first thing affected is the change of communication path and the dispersion of control power. The traditional mass media communication path was changed to a variety of Web2.0 interactive platforms with a wider range, faster speed and better effect, such as Flickr,MSN,Blog,Twitter;, which was formerly owned by the tourism destination authorities to control the image of the tourist destination. It is spread out to countless individual users sitting behind the Web2.0 interconnect ports. This reform not only promotes the development of tourism, but also becomes the challenge of image communication control of tourist destination. In the past, the study of tourism destination image communication focused on the analysis and deconstruction of the tourism destination image itself, including the references and references of other disciplines, and the various theoretical frameworks and design concepts derived from it. Although it has practical operation and theoretical basis, it can not help the tourism destination authorities to accurately grasp tourists' gaze preference. In view of this, this study proposes to find out the image of Shanghai in the eyes of international tourists by using the backward research method, starting with the Shanghai tourism photos taken by international tourists and the Web2.0 tourism photo sharing behavior. In order to find out that the international tourist gaze of Shanghai is shifting, and to put forward and confirm the appearance of "urban humanistic tourism image", the author compares it with the image of Shanghai tourism promoted by official organizations. In addition, through the analysis of the behavior of Shanghai tourism photo transmission in the Web2.0 photo interactive website, it is found that the photo interaction behavior in the Web2.0 interactive platform plays a catalytic role in the transformation of international tourist gaze points.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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