哈尔滨市新农镇生态旅游建设项目融资模式研究

发布时间：2018-10-19 15:06

【摘要】：新农镇是哈尔滨市着力打造的重点旅游阵地，但长期以来新农镇旅游景区受到资金短缺的局限，旅游资源得不到很好的开发，致使旅游资源的优势未得到充分利用，其旅游发展滞后于周边其它旅游景区。因此，找到解决制约新农镇景区的资金问题，找到一条符合景区实际情况的融资的方法和措施是新农镇旅游景区开发和建设的当务之急。本文以哈尔滨新农镇旅游项目为研究对象，以该项目融资模式选择和评价为研究问题，探索了项目融资问题。首先，梳理了融资的相关概念和理论，作为全文研究的出发点。在介绍新农镇生态旅游项目建设概况，融资需求的基础上，对目前的融资情况进行了分析，指出了其中的不足之处。接着，介绍了旅游项目融资的基本模式和创新模式，结合新农镇生态旅游项目实际提出了三种融资备选模式，即政府主导型、市场主导型以及混合推动型三种。借鉴前人研究建立了融资模式评价指标体系,该评价指标体系主要包括以下六个方面，即融资成本、手续、风险、成果、资金占用期及影响力，然后充分结合层次分析法对各个指标的权重进行了详尽的计算，并利用模糊综合评价法对三种不同类型的方案进行综合评价，，结果表明，混合推动型目前是最适合新农镇生态旅游项目的融资模式。作者还从完善政府服务功能、推进项目运营企业的改革、改善投资环境以及拓宽资本市场融资渠道等方面提出了项目融资能力提升的措施，为项目的进一步发展提供资金保证。本文的研究对于改进新农镇旅游产业的融资模式具有指导意义，同时对于其他行业的融资也具有借鉴作用。
[Abstract]:Xinnong Town is a key tourist position in Harbin. However, for a long time, the tourist area of Xinnong Town has been limited by the shortage of funds, and the tourism resources have not been well developed, so that the advantages of tourism resources have not been fully utilized. Its tourism development lags behind the surrounding other tourist attractions. Therefore, it is urgent for the development and construction of the scenic spot of Xinnong Town to find a method and measure to solve the problem of funds that restrict the scenic area of Xinnong Town and to find a financing method which accords with the actual situation of the scenic spot. This paper takes the tourism project of Harbin Xinnong Town as the research object, and explores the project financing problem with the choice and evaluation of the project financing mode. First of all, the paper combs the related concepts and theories of financing, as the starting point of the paper. On the basis of introducing the general situation of eco-tourism project construction and financing demand of Xinnong Town, this paper analyzes the current financing situation and points out the deficiency. Then, this paper introduces the basic and innovative modes of tourism project financing, and puts forward three financing alternative modes, namely, government-led, market-oriented and mixed-driven, combined with the actual situation of eco-tourism projects in Xinnong Town. The evaluation index system includes the following six aspects: financing cost, procedure, risk, achievement, capital occupation period and influence. Then the weight of each index is calculated in detail with AHP, and three different kinds of schemes are evaluated by fuzzy comprehensive evaluation method. The results show that, The mixed push type is the most suitable financing mode for the ecological tourism project of Xinnong Town at present. The author also puts forward the measures to improve the project financing ability from the aspects of perfecting the government service function, promoting the reform of the project operation enterprises, improving the investment environment and widening the financing channels of the capital market, so as to provide the fund guarantee for the further development of the project. The research of this paper has guiding significance for improving the financing mode of tourism industry in Xinnong Town, and also has reference function for the financing of other industries.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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