福州市大学生旅游市场开发初探
发布时间：2018-11-04 18:29
【摘要】：近年来,随着我国经济的快速发展,人们生活水平日益提高,旅游已经成了一种时尚休闲方式,在校大学生外出旅游也越来越普及。全国高校连年扩招,在校大学生人数在全国高校连年扩招的趋势下不断攀升,酷爱旅游的高校生人数的递增形成了一支重要的旅游消费群体。目前,国外关于青年旅游市场研究较为成熟,而国内对大学生市场还未引起足够重视,研究较为薄弱。福州市大学旅游市场潜力巨大,越来越多的大学生开始对旅游产生兴趣,但目前福州市大学生市场的研究还处于空白阶段,福州各大旅行社也均未对大学生这一逐年增加的人群推出相应的旅游线路或者优惠政策。 本论文在总结研究了大学生旅游相关文献后,以福州市高校中1743位本专科在校大学生为研究对象,通过对福州大学生旅游行为的定性与定量分析,总结出大学生消费的特点、不同类型大学生的旅游需求差异,大学生旅游偏好、大学生旅游行为的特征以及出游的影响因素等。为拓展福州大学生旅游市场,打造适销对路的旅游产品,制定针对大学生旅游市场的定价策略,提高旅行社的盈利率,完善福州大学生出游优惠政策保障等提供依据。在此基础上,针对福州大学生旅游市场的开发,本文提出加强旅游企业间合作、建立大学生与旅行社之间的中介关系、提高旅游企业的宣传和品牌塑造、推出银行提供旅游信贷服务、加强旅行社与高校的合作等策略。
[Abstract]:In recent years, with the rapid development of our country's economy, people's living standard is improving day by day, tourism has become a fashion leisure way, and college students' traveling is becoming more and more popular. The number of students in colleges and universities is increasing year after year, and the number of students in colleges and universities is increasing. The increasing number of college students who love tourism has formed an important tourist consumption group. At present, the study on youth tourism market abroad is more mature, but the domestic college students market has not attracted enough attention, the research is relatively weak. The tourism market of Fuzhou University has great potential. More and more college students begin to have an interest in tourism. However, the research on the university tourism market in Fuzhou is still in a blank stage. The major travel agencies in Fuzhou have not put forward the corresponding travel routes or preferential policies for the college students who are increasing year by year. After summarizing and studying the related documents of college students' tourism, this paper takes 1743 college students in Fuzhou University as the research object, and summarizes the characteristics of college students' consumption through the qualitative and quantitative analysis of Fuzhou college students' tourism behavior. The difference of tourism demand of different types of college students, the tourism preference of college students, the characteristics of college students' travel behavior and the influencing factors of traveling, etc. In order to expand the tourism market of college students in Fuzhou, to create marketable tourism products, to formulate pricing strategies for college students' tourism market, to improve the profit rate of travel agencies, and to improve the guarantee of preferential policies for college students to travel in Fuzhou. On this basis, aiming at the development of Fuzhou college students' tourism market, this paper proposes to strengthen the cooperation between tourism enterprises, establish the intermediary relationship between college students and travel agencies, and improve the propaganda and brand building of tourism enterprises. The bank provides the travel credit service, strengthens the travel agency and the university cooperation and so on strategy.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2310777
[Abstract]:In recent years, with the rapid development of our country's economy, people's living standard is improving day by day, tourism has become a fashion leisure way, and college students' traveling is becoming more and more popular. The number of students in colleges and universities is increasing year after year, and the number of students in colleges and universities is increasing. The increasing number of college students who love tourism has formed an important tourist consumption group. At present, the study on youth tourism market abroad is more mature, but the domestic college students market has not attracted enough attention, the research is relatively weak. The tourism market of Fuzhou University has great potential. More and more college students begin to have an interest in tourism. However, the research on the university tourism market in Fuzhou is still in a blank stage. The major travel agencies in Fuzhou have not put forward the corresponding travel routes or preferential policies for the college students who are increasing year by year. After summarizing and studying the related documents of college students' tourism, this paper takes 1743 college students in Fuzhou University as the research object, and summarizes the characteristics of college students' consumption through the qualitative and quantitative analysis of Fuzhou college students' tourism behavior. The difference of tourism demand of different types of college students, the tourism preference of college students, the characteristics of college students' travel behavior and the influencing factors of traveling, etc. In order to expand the tourism market of college students in Fuzhou, to create marketable tourism products, to formulate pricing strategies for college students' tourism market, to improve the profit rate of travel agencies, and to improve the guarantee of preferential policies for college students to travel in Fuzhou. On this basis, aiming at the development of Fuzhou college students' tourism market, this paper proposes to strengthen the cooperation between tourism enterprises, establish the intermediary relationship between college students and travel agencies, and improve the propaganda and brand building of tourism enterprises. The bank provides the travel credit service, strengthens the travel agency and the university cooperation and so on strategy.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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，本文编号：2310777
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