浙、台海洋旅游研究动态及两岸旅游合作新思维

发布时间：2018-11-11 00:29

【摘要】：素有"中国东海明珠"之称的浙江和台湾两地,拥有丰富的海洋旅游资源、旺盛的市场需求和较好的海洋旅游发展基础,逐渐成长为中国海洋旅游的国际目的地。梳理国内外对浙江、台湾两地海洋旅游资源、海洋旅游产品等方面研究发现:1浙江、台湾两地海洋自然旅游资源大同小异,但海洋人文旅游资源差异很大;2台湾在开发海洋旅游产品时更注重对海洋生态的保护,倡导永续生态文化旅游模式;3两地的海洋旅游开发正热,但都未深入开发,多停留在"观光"阶段。分析了浙江、台湾两地海洋旅游合作优势、现状与困境,探讨浙江、台湾两地开展海洋旅游合作新路径与政策机制创新,提出浙、台两地海洋旅游发展的优化合作环境建议。
[Abstract]:Zhejiang and Taiwan, known as "Pearl of the East China Sea", have abundant marine tourism resources, strong market demand and a better basis for the development of marine tourism, and gradually become an international destination for China's marine tourism. Combing the domestic and foreign studies on the marine tourism resources and products of Zhejiang and Taiwan, we find that: 1 Zhejiang and Taiwan have the same marine natural tourism resources, but the difference of marine human tourism resources is very big; (2) in developing marine tourism products, Taiwan pays more attention to the protection of marine ecology and advocates the mode of sustainable eco-cultural tourism; (3) the development of marine tourism in both places is hot, but neither of them has been further developed, and most of them remain in the stage of "sightseeing". This paper analyzes the advantages, present situation and difficulties of marine tourism cooperation between Zhejiang and Taiwan, probes into the new path and policy mechanism innovation of marine tourism cooperation between Zhejiang and Taiwan, and puts forward some suggestions for optimizing the cooperative environment for the development of marine tourism between Zhejiang and Taiwan.
【作者单位】：宁波大学城市科学系;华东师范大学商学院;浙江省发展规划研究院;
【基金】：教育部人文社会科学青年项目(编号:13YJC790107) 宁波大学海洋专项项目(编号:HYS1203)
【分类号】：P74;F592.7

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