基于意象理论的上海弄堂风情游深度开发研究

发布时间：2018-11-11 00:59

【摘要】：上海的老弄堂里洋溢着这个城市最本质、最淳朴的气息。如今,里弄也随着岁月的积累,逐渐酝酿成一种独特的老上海文化。散落在十二个历史文化风貌区里的里弄遗迹和老上海的各种传奇,已成为这个城市最具生命力和最值得回味的文化宝藏。本文从弄堂之于上海的意义,弄堂面临的困境及弄堂旅游开发的大环境三个维度切入,说明文章的选题背景,并在旅游意象规划理论、体验经济理论等相关理论研究的基础上,运用文献研究、理论研究与案例研究相结合及实地考察三种研究方法,展开对上海弄堂风情游的深度开发研究。首先,笔者对上海弄堂资源的历史背景及现状进行梳理,通过分析现有里弄旅游开发模式,发现目前上海弄堂风情的旅游开发处于瓶颈期,存在许多问题,比如尚无系统理论指导,总体规划缺失,意象定位不清晰等等。其次,选取与上海弄堂具有一定相似度的杭州清河坊、苏州平江路及宁波老外滩三个历史街区进行旅游开发层面的案例研究,归总出对上海弄堂风情游开发的四点启示。随后,提出构建上海弄堂风情大景区的设想,利用上海中心城区12个历史文化风貌区特色,界定大景区的范围。最后,运用意象理论提炼出上海弄堂风情游开发的应用路径——“三脉”阐释,意象主题定位及项目架构与产品设计,并以上海最具里弄风情代表性的衡山路-复兴路历史文化风貌区的意象定位与载体设计为例演示路径应用,旨在为上海弄堂风情大景区的旅游开发提供一些线索。
[Abstract]:Shanghai's old lane is filled with the city's most essential, most simple breath. Now, Lilong also with the accumulation of years, gradually brewing into a unique old Shanghai culture. The ruins of Lilong scattered in 12 historical and cultural areas and the legends of Old Shanghai have become the most vital and memorable cultural treasures of the city. From the perspective of the significance of lane hall to Shanghai, the plight of lane hall and the environment of tourism development, this paper explains the background of this paper, and on the basis of tourism image planning theory, experience economy theory and other related theoretical research. By using the methods of literature research, theoretical research and case study, and field investigation, the research on the deep development of Shanghai's style tour is carried out. First of all, the author combs the historical background and the present situation of Shanghai lane resources. By analyzing the existing Lilong tourism development mode, the author finds that the tourism development of Shanghai lilong style is in the bottleneck period, and there are many problems. For example, there is no systematic theoretical guidance, general planning is missing, image positioning is not clear and so on. Secondly, three historical blocks of Hangzhou Qinghe Square, Suzhou Pingjiang Road and Ningbo Old Bund, which have certain similarity with Shanghai lane, are selected to carry on the case study of tourism development level, and the four enlightenments to the development of Shanghai style tour are put forward. Then, the author puts forward the idea of constructing the scenic spot of Shanghai Legend, and defines the scope of the scenic area by using the characteristics of 12 historical and cultural features in Shanghai's central city. Finally, using the image theory to extract the application path of the development of Shanghai Legend style Tour-"three veins" interpretation, image theme positioning, project structure and product design. Taking the image orientation and carrier design of Hengshan Road-Fuxing Road, the most representative of Shanghai's Lilong style and style, as an example, the application of the demonstration path is presented in order to provide some clues for the tourism development of Shanghai's Grand Scenic spot.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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