基于厂商理论的旅游商品市场失灵研究
发布时间：2018-11-18 09:38
【摘要】：在当今市场经济背景下，旅游行业最主要的研究方面便是旅游商品市场，如何实现旅游业的大发展，如何实现旅游商品市场的健康稳定发展等等问题都是旅游商品市场尤其重要的研究方面。 随着经济的发展和旅游业的逐步开放，旅游商品市场显现出更强的活跃性，旅游商品的数量逐步增加，旅游商品的销售收入提高，旅游商品市场总体呈现较好的发展势态。但是在商品市场逐步开放和发展的过程中，，由于旅游商品市场本身的弊病即市场作用的有限性和其他各种方面的原因，致使旅游商品市场出现产品市场对旅游商品资源的配置效率下降的现象。或者说市场价格没有发挥其应有的作用，价格没有维护“合乎需要”的活动或是停止“不合需要”的活动[1]。论文在厂商理论和市场失灵理论的指导下，分析旅游商品市场出现的市场失灵的各个方面，结合其他研究者的研究成果，根据目前的现实情况，提出切实可行的一些解决问题的策略。通过建立政府主导型旅游商品市场发展策略，避免由于市场本身作用的有限性导致的旅游商品市场资源配置的低效率。同时，在消费者行为理论的指导下，生产者要想提高旅游商品销售收入，必须要实现旅游商品的创新式发展，另外，论文还提到建立新型的旅游管理体系，突出发挥旅游组织（旅游协会等）的作用，合理保护社区和旅游景区当地居民的合法利益等。作者希望通过以上措施，最终实现旅游商品市场的健康合理稳定的发展，推动旅游业的进步。
[Abstract]:Under the background of today's market economy, the most important research aspect of the tourism industry is the tourism commodity market. How to realize the great development of tourism, How to realize the healthy and stable development of tourism commodity market is an important research aspect of tourism commodity market. With the development of economy and the gradual opening of tourism, the market of tourism commodity shows stronger activity, the quantity of tourism commodity increases gradually, the sales income of tourism commodity increases, and the market of tourism commodity presents a better development trend. However, in the course of the gradual opening and development of the commodity market, due to the disadvantages of the tourist commodity market itself, that is, the limited role of the market and various other reasons, As a result, the allocation efficiency of the product market to the tourist commodity resources decreases in the tourist commodity market. In other words, market prices do not play their due role, prices do not maintain "desirable" activities or stop "undesirable" activities [1]. Under the guidance of firm theory and market failure theory, this paper analyzes all aspects of market failure in tourism commodity market, and combines the research results of other researchers, according to the current reality, Put forward some feasible strategies to solve the problem. In order to avoid the low efficiency of resource allocation of tourism commodity market caused by the limitation of market itself, the development strategy of government-led tourism commodity market is established. At the same time, under the guidance of consumer behavior theory, if producers want to increase the sales income of tourism commodities, they must realize the innovative development of tourism commodities. In addition, the paper also mentioned the establishment of a new type of tourism management system. Give full play to the role of tourism organizations (tourism associations, etc.) and reasonably protect the legal interests of local residents in communities and scenic spots. The author hopes to realize the healthy, rational and stable development of tourism commodity market and promote the progress of tourism industry through the above measures.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6
本文编号：2339674
[Abstract]:Under the background of today's market economy, the most important research aspect of the tourism industry is the tourism commodity market. How to realize the great development of tourism, How to realize the healthy and stable development of tourism commodity market is an important research aspect of tourism commodity market. With the development of economy and the gradual opening of tourism, the market of tourism commodity shows stronger activity, the quantity of tourism commodity increases gradually, the sales income of tourism commodity increases, and the market of tourism commodity presents a better development trend. However, in the course of the gradual opening and development of the commodity market, due to the disadvantages of the tourist commodity market itself, that is, the limited role of the market and various other reasons, As a result, the allocation efficiency of the product market to the tourist commodity resources decreases in the tourist commodity market. In other words, market prices do not play their due role, prices do not maintain "desirable" activities or stop "undesirable" activities [1]. Under the guidance of firm theory and market failure theory, this paper analyzes all aspects of market failure in tourism commodity market, and combines the research results of other researchers, according to the current reality, Put forward some feasible strategies to solve the problem. In order to avoid the low efficiency of resource allocation of tourism commodity market caused by the limitation of market itself, the development strategy of government-led tourism commodity market is established. At the same time, under the guidance of consumer behavior theory, if producers want to increase the sales income of tourism commodities, they must realize the innovative development of tourism commodities. In addition, the paper also mentioned the establishment of a new type of tourism management system. Give full play to the role of tourism organizations (tourism associations, etc.) and reasonably protect the legal interests of local residents in communities and scenic spots. The author hopes to realize the healthy, rational and stable development of tourism commodity market and promote the progress of tourism industry through the above measures.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6
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