基于体育旅游者行为特征的棋盘山体育旅游产品开发研究
发布时间：2018-11-21 11:24
【摘要】：随着体验经济和休闲时代的到来，以参与的广泛性和内容的丰富性为特征的体育旅游越来越受到人们的喜爱。当前，大众的健身意识在逐渐的提升，沈阳市也开始推行“全民健身计划”，这些都为体育旅游的进一步发展提供了先决条件，也使体育旅游在旅游活动，乃至整个旅游产业中占有一席之地。沈阳从未承办过十二运这样大的体育赛事，十二运一定会以其高水平的体育赛事和广泛的影响力为沈阳体育旅游带来更大的契机，进而推动沈阳体育旅游的迅猛发展。沈阳棋盘山作为沈阳旅游的一张名片，如何认清形势，以此为契机，全面发展体育旅游是当下亟待解决和重视战略问题。 棋盘山是沈阳地区最大的自然风景区，其中的自然资源极其丰富，常年有大量的旅游者来此来旅游观光。但在体育旅游产品的开发中还存在种类少，分散，，开发力度不够等问题，本文将从以下方面进行阐述： 第一，通过对棋盘山体育旅游产品目前的开发情况进行分析，了解到进一步开发棋盘山体育旅游产品的必要性，明确了棋盘山体育旅游产品开发的不足及未来发展方向。 第二，通过对棋盘山体育旅游者行为特征的实证调研，了解到棋盘山体育旅游者的基本信息，认识到了旅游者的现实及潜在需求，并从中分析出棋盘山体育旅游者的消费动机。 第三，结合调查结果和分析数据，确定棋盘山体育旅游开发的总体思路，提出棋盘山体育旅游发展的结构图，按照结构图及旅游者需求，提出进一步开发的具体措施。
[Abstract]:With the arrival of the experience economy and leisure times, sports tourism characterized by the universality of participation and the richness of content is becoming more and more popular. At present, the fitness consciousness of the public is gradually improving, and Shenyang has also begun to implement the "National Fitness Program", which provides a prerequisite for the further development of sports tourism, and also enables sports tourism to take place in tourism activities. Even the whole tourism industry has a place. Shenyang has never hosted such a big sports event as the Twelve Games. With its high level of sports events and extensive influence, it will bring more opportunities for Shenyang sports tourism, and then promote the rapid development of Shenyang sports tourism. As a business card of Shenyang tourism, how to recognize the situation and take it as an opportunity to develop sports tourism in an all-round way is an urgent and strategic issue. Qipan Mountain is the largest natural scenic spot in Shenyang area, in which the natural resources are extremely rich, and a large number of tourists come to visit here all year round. However, in the development of sports tourism products, there are still some problems, such as few types, dispersion, insufficient development, etc. This paper will elaborate from the following aspects: first, through the analysis of the current development situation of Qipanshan sports tourism products, The necessity of further developing Qipanshan sports tourism products is understood, and the deficiency and future development direction of Qipanshan sports tourism products are clarified. Second, through the empirical investigation on the behavior characteristics of Qipanshan sports tourists, we know the basic information of Qipanshan sports tourists, realize the reality and potential demand of tourists, and analyze the consumption motivation of Qipanshan sports tourists. Thirdly, combined with the investigation results and the analysis data, this paper determines the general idea of Qipanshan sports tourism development, puts forward the structure chart of Qipanshan sports tourism development, and puts forward the concrete measures for further development according to the structure chart and tourist demand.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;G80-05
本文编号：2346820
[Abstract]:With the arrival of the experience economy and leisure times, sports tourism characterized by the universality of participation and the richness of content is becoming more and more popular. At present, the fitness consciousness of the public is gradually improving, and Shenyang has also begun to implement the "National Fitness Program", which provides a prerequisite for the further development of sports tourism, and also enables sports tourism to take place in tourism activities. Even the whole tourism industry has a place. Shenyang has never hosted such a big sports event as the Twelve Games. With its high level of sports events and extensive influence, it will bring more opportunities for Shenyang sports tourism, and then promote the rapid development of Shenyang sports tourism. As a business card of Shenyang tourism, how to recognize the situation and take it as an opportunity to develop sports tourism in an all-round way is an urgent and strategic issue. Qipan Mountain is the largest natural scenic spot in Shenyang area, in which the natural resources are extremely rich, and a large number of tourists come to visit here all year round. However, in the development of sports tourism products, there are still some problems, such as few types, dispersion, insufficient development, etc. This paper will elaborate from the following aspects: first, through the analysis of the current development situation of Qipanshan sports tourism products, The necessity of further developing Qipanshan sports tourism products is understood, and the deficiency and future development direction of Qipanshan sports tourism products are clarified. Second, through the empirical investigation on the behavior characteristics of Qipanshan sports tourists, we know the basic information of Qipanshan sports tourists, realize the reality and potential demand of tourists, and analyze the consumption motivation of Qipanshan sports tourists. Thirdly, combined with the investigation results and the analysis data, this paper determines the general idea of Qipanshan sports tourism development, puts forward the structure chart of Qipanshan sports tourism development, and puts forward the concrete measures for further development according to the structure chart and tourist demand.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;G80-05
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