旅游技术设备的使用特性对游客满意度的影响研究
发布时间：2018-11-22 19:57
【摘要】：技术设备的应用是提升旅游企业技术竞争力的重要途径。了解旅游技术设备的使用特性及其影响机制，有助于旅游相关企业科学的设计、选择、使用和管理旅游技术设备，并有助于提升旅游企业的技术应用水平和服务水平，提升旅游者在技术设备使用过程中的满意度。 本研究综合使用了文献分析、因子分析、结构方程法（SEM法）、独立样本T检验、单因素方差分析、多重比较分析等方法，对旅游技术设备的使用特性及其影响机制进行了较为系统的探讨。 在理论研究阶段，本研究通过文献综述的方法对旅游技术设备、技术设备的使用特性、使用效果、可接受程度、游客满意度等关键词进行了梳理，并以此为基础，初步界定了旅游技术设备的概念和内涵，总结归纳了旅游技术设备的功能和使用特性，继而针对旅游技术设备的使用现状提出了设备使用过程中存在的问题。 在实证分析阶段，本研究主要围绕旅游技术设备使用特性对游客满意度的影响机理和旅游技术设备的游客使用差异等两个主题展开研究： 第一，研究对旅游技术设备使用特性对游客满意度的影响机制进行了实证检验。研究发现，旅游技术设备的实用性、易用性、安全性和人性化会对游客的使用效果和可接受程度产生显著性影响，其中人性化特征对两者的影响作用最大；使用效果和可接受程度会直接影响游客的满意度，其中使用效果对游客满意度的影响作用较大；实用性、易用性、安全性和人性化等使用特性对游客满意度存在间接影响，其中人性化对游客满意度的间接影响最大；从模型的观测变量和潜在变量之间的影响关系来看，满足需求情况、操作难易程度、人身安全状况、与旅游活动的协调情况、能否起帮助作用等是游客评价技术设备使用情况的重要影响因素。 第二，研究从性别、年龄、受教育程度、职业、收入及旅游频率等角度，对旅游技术设备的游客使用差异进行了比较研究。研究发现，游客的年龄、受教育程度、职业、月收入及旅游频率等人口特征因素对旅游技术设备的使用特性、使用效果、可接受程度和满意度评价等具有重要的影响。其中，17岁以下、45岁-64岁和65岁以上的游客，硕士或以上学历的游客，教师、自由职业及企业职员等职业的游客，月收入1999元以下和月收入10000-19999元的游客，旅游比较频繁的游客等，在各类别游客中属于特殊的游客群体。 在理论研究和实证分析的基础上，本研究提出了以下六点建议：①旅游技术设备开发商应重点关注设备使用特性的设计与开发；②旅游企业应改善服务模式以提高技术设备的服务质量和使用效果；③旅游企业应拓宽营销渠道以提高游客对技术设备的接受度和满意度；④旅游企业应加强对技术设备的维护和保养；⑤目标市场较为明确且单一的旅游企业应重点开发针对性强的技术设备；⑥服务对象较为广泛的旅游企业应力求提供不同层次和标准的技术设备。 本文完成的主要创新点包括：①构建了旅游技术设备使用特性对游客满意度的影响模型，，并根据调研数据进行了实证分析，初步明确了两者间的影响机理。②系统总结和归纳了旅游技术设备的功能和使用特性的基本结构，并据此开发出了旅游技术设备使用特性的观测量表；③首次从旅游技术设备使用特性角度来研究游客满意度的影响归属。
[Abstract]:The application of technical equipment is an important way to improve the technical competitiveness of tourism enterprises. It is helpful to the design, selection, use and management of tourism technical equipment, and to improve the technical application level and service level of the tourism enterprises. and the satisfaction of the tourists in the use process of the technical equipment is improved. The paper comprehensively uses the methods of literature analysis, factor analysis, structural equation method (SEM), independent sample T test, single-factor analysis of variance and multiple comparative analysis. In the course of the theoretical research, this study, through the method of the literature review, has carried out the combing of the characteristics of the use of the tourism technical equipment, the technical equipment, the use effect, the acceptance degree, the satisfaction of the tourists and so on, and based on this, the tourism technical equipment was preliminarily defined. The concept and connotation of the tourism technical equipment are summarized, the function and use characteristics of the tourism technical equipment are summarized, and then the use of the equipment is put forward according to the present situation of the use of the tourism technical equipment. At the stage of positive analysis, this study mainly focuses on the impact mechanism of the characteristics of the use of the tourism technical equipment on the satisfaction of the tourists and the difference between the tourists of the tourism technical equipment and the like. two masters Research on the Research of the Problem: First, the Study of the Characteristics of the Use of the Tourism and Technical Equipment to the Satisfaction of the Tourist The research shows that the utility, the usability, the safety and the humanity of the tourism technical equipment will have a significant effect on the use effect and the acceptable degree of the tourists. It will directly affect the satisfaction of the tourists, in which the effect of the use effect on the satisfaction of the tourists is great; the utility, the ease of use, the safety and the humanized use characteristics have an indirect influence on the satisfaction of the tourists, in which the human-friendly tour The indirect influence of the customer satisfaction is the biggest; from the relation between the observation variables and the potential variables of the model, the requirements are met, the operation difficulty level, the personal safety condition, the coordination of the tourism activities, the ability to help, and the like are the tourist evaluation technical equipment Second, the study of tourism technical equipment from the perspectives of gender, age, education level, occupation, income and tourism frequency The study found that the age of the tourist, the degree of education, the occupation, the monthly income and the tourism frequency are the characteristics of the use, the use effect and the acceptability of the tourism technical equipment. It has an important influence on the evaluation of the degree of satisfaction and the like. Among them, visitors with the age of 17, the tourists aged 45 to 64 and over the age of 65, the tourists with a master's degree or above, the teachers, the free professional and the staff of the enterprise, etc., the monthly income of RMB 1999 and the monthly income of 10000-19999 Yuan Tourists, more frequent visitors, and so on, in each Based on the theoretical research and the empirical analysis, the following six suggestions are put forward in this study: the design and development of the use characteristics of the equipment should be paid more attention to by the developer of the tourism technical equipment; and the tourism enterprises should improve the service mode. In order to improve the service quality and use effect of the technical equipment, the tourism enterprises should broaden the marketing channels to improve the acceptance and satisfaction of the technical equipment; the tourism enterprises should strengthen the maintenance and maintenance of the technical equipment; the target market is clear and single. The tourism enterprises should focus on the development of strong and strong technical equipment; the tourism enterprises with a wide range of service objects The main innovation points in this paper include: the construction of the impact model of the use characteristics of the tourism technical equipment on the satisfaction of the tourists, and according to the research data, On the basis of the empirical analysis, the mechanism of the influence between the two systems is clarified. The basic structure of the function and use characteristics of the tourism technical equipment is summarized and summarized, and the observation scale of the use characteristics of the tourism technical equipment is developed.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6;F224
[Abstract]:The application of technical equipment is an important way to improve the technical competitiveness of tourism enterprises. It is helpful to the design, selection, use and management of tourism technical equipment, and to improve the technical application level and service level of the tourism enterprises. and the satisfaction of the tourists in the use process of the technical equipment is improved. The paper comprehensively uses the methods of literature analysis, factor analysis, structural equation method (SEM), independent sample T test, single-factor analysis of variance and multiple comparative analysis. In the course of the theoretical research, this study, through the method of the literature review, has carried out the combing of the characteristics of the use of the tourism technical equipment, the technical equipment, the use effect, the acceptance degree, the satisfaction of the tourists and so on, and based on this, the tourism technical equipment was preliminarily defined. The concept and connotation of the tourism technical equipment are summarized, the function and use characteristics of the tourism technical equipment are summarized, and then the use of the equipment is put forward according to the present situation of the use of the tourism technical equipment. At the stage of positive analysis, this study mainly focuses on the impact mechanism of the characteristics of the use of the tourism technical equipment on the satisfaction of the tourists and the difference between the tourists of the tourism technical equipment and the like. two masters Research on the Research of the Problem: First, the Study of the Characteristics of the Use of the Tourism and Technical Equipment to the Satisfaction of the Tourist The research shows that the utility, the usability, the safety and the humanity of the tourism technical equipment will have a significant effect on the use effect and the acceptable degree of the tourists. It will directly affect the satisfaction of the tourists, in which the effect of the use effect on the satisfaction of the tourists is great; the utility, the ease of use, the safety and the humanized use characteristics have an indirect influence on the satisfaction of the tourists, in which the human-friendly tour The indirect influence of the customer satisfaction is the biggest; from the relation between the observation variables and the potential variables of the model, the requirements are met, the operation difficulty level, the personal safety condition, the coordination of the tourism activities, the ability to help, and the like are the tourist evaluation technical equipment Second, the study of tourism technical equipment from the perspectives of gender, age, education level, occupation, income and tourism frequency The study found that the age of the tourist, the degree of education, the occupation, the monthly income and the tourism frequency are the characteristics of the use, the use effect and the acceptability of the tourism technical equipment. It has an important influence on the evaluation of the degree of satisfaction and the like. Among them, visitors with the age of 17, the tourists aged 45 to 64 and over the age of 65, the tourists with a master's degree or above, the teachers, the free professional and the staff of the enterprise, etc., the monthly income of RMB 1999 and the monthly income of 10000-19999 Yuan Tourists, more frequent visitors, and so on, in each Based on the theoretical research and the empirical analysis, the following six suggestions are put forward in this study: the design and development of the use characteristics of the equipment should be paid more attention to by the developer of the tourism technical equipment; and the tourism enterprises should improve the service mode. In order to improve the service quality and use effect of the technical equipment, the tourism enterprises should broaden the marketing channels to improve the acceptance and satisfaction of the technical equipment; the tourism enterprises should strengthen the maintenance and maintenance of the technical equipment; the target market is clear and single. The tourism enterprises should focus on the development of strong and strong technical equipment; the tourism enterprises with a wide range of service objects The main innovation points in this paper include: the construction of the impact model of the use characteristics of the tourism technical equipment on the satisfaction of the tourists, and according to the research data, On the basis of the empirical analysis, the mechanism of the influence between the two systems is clarified. The basic structure of the function and use characteristics of the tourism technical equipment is summarized and summarized, and the observation scale of the use characteristics of the tourism technical equipment is developed.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6;F224
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