川南地区发展体育旅游的SWOT分析及对策
发布时间：2018-12-05 17:21
【摘要】：摘要：近年来,随着国民经济飞速的发展,人们在物质生活水平不断提高的基础上,对健康文明的生活方式追求日益强烈,旅游则成为人们休闲度假选择的生活方式之一。 体育旅游是体育与旅游相互融合交叉的部分,它体现了体育与旅游的社会性。体育旅游是旅游的重要组成部分,是特种旅游的一种。体育旅游既是一门交叉学科,又是一种新兴的复合产业,体育旅游将健身和休闲两者结合起来,逐渐成为人们热衷的生活方式。 本文首先采用文献资料法、访谈法了解到我国体育旅游的研究现状以及发展状况,接下来运用SWOT分析法对目前川南地区发展体育旅游的优势、劣势、面临的机遇和挑战进行分析,‘得到川南地区经济、区位位置、交通、资源优势明显,为发展体育旅游产业奠定了良好的基础,但是宣传不到位、专业人才不足、特色不突出制约着该地区体育旅游的发展。通过分析,最后提出适合川南地区体育旅游发展的对策,政府牵头加强调研、协调整合资源、加强对专业体育旅游人才的管理和培养、重点打造特色产品、通过举办重大体育赛事促进该地区体育旅游产业更好地、可持续性发展。
[Abstract]:Absrtact: in recent years, with the rapid development of national economy, people are pursuing the healthy and civilized way of life on the basis of the improvement of material life level, and tourism has become one of the ways of life that people choose for leisure and vacation. Sports tourism is the intersection of sports and tourism, which embodies the sociality of sports and tourism. Sports tourism is an important part of tourism and a kind of special tourism. Sports tourism is not only an interdisciplinary subject, but also a new complex industry. Sports tourism combines fitness and leisure, and gradually becomes a popular way of life. This article first uses the literature method, the interview method to understand our country sports tourism research present situation as well as the development situation, then uses the SWOT analytic method to develop the sports tourism superiority, the inferiority to the present Sichuan south area, The opportunities and challenges faced by them are analyzed. 'getting the advantages of economy, location, transportation and resources in southern Sichuan has laid a good foundation for the development of sports tourism industry, but the propaganda is not in place and the professionals are not enough. The development of sports tourism in this area is restricted by its characteristics. Finally, the author puts forward some countermeasures suitable for the development of sports tourism in southern Sichuan. The government takes the lead to strengthen investigation and research, coordinate and integrate resources, strengthen the management and training of professional sports tourism talents, and focus on creating characteristic products. Promote the sustainable development of sports tourism industry by holding major sports events.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2365294
[Abstract]:Absrtact: in recent years, with the rapid development of national economy, people are pursuing the healthy and civilized way of life on the basis of the improvement of material life level, and tourism has become one of the ways of life that people choose for leisure and vacation. Sports tourism is the intersection of sports and tourism, which embodies the sociality of sports and tourism. Sports tourism is an important part of tourism and a kind of special tourism. Sports tourism is not only an interdisciplinary subject, but also a new complex industry. Sports tourism combines fitness and leisure, and gradually becomes a popular way of life. This article first uses the literature method, the interview method to understand our country sports tourism research present situation as well as the development situation, then uses the SWOT analytic method to develop the sports tourism superiority, the inferiority to the present Sichuan south area, The opportunities and challenges faced by them are analyzed. 'getting the advantages of economy, location, transportation and resources in southern Sichuan has laid a good foundation for the development of sports tourism industry, but the propaganda is not in place and the professionals are not enough. The development of sports tourism in this area is restricted by its characteristics. Finally, the author puts forward some countermeasures suitable for the development of sports tourism in southern Sichuan. The government takes the lead to strengthen investigation and research, coordinate and integrate resources, strengthen the management and training of professional sports tourism talents, and focus on creating characteristic products. Promote the sustainable development of sports tourism industry by holding major sports events.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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