沧州市体育旅游现状调查与开发对策研究

发布时间：2018-12-05 19:41

【摘要】：体育旅游产业是随着社会的发展和人民生活水平的提高而发展起来的新兴的朝阳产业,体育旅游产业的相关理论也是当前理论界所研究的热点,在2008年北京奥运会之后,国内的体育旅游业又掀起了一轮热潮,但从整体来看,我国体育旅游业的发展仍处于初级阶段。体育旅游作为一种新兴的产业和旅游方式,不仅为体育和体育产业的发展拓展了空间,而且也为旅游业提供了可以持续利用的旅游资源与发展动力,因此体育旅游已经成为旅游产品中的一个重要分支和未来旅游产品建设的一个主要方向。本文运用文献资料法、问卷调查法、访谈法、实地考察法、逻辑分析法、数理统计法等研究方法对沧州市体育旅游现状进行调查研究。在研究过程中首先对目前国内外的体育旅游发展状况及研究动态进行综合评述,指出了发展体育旅游的可能性,其次,埘沧州市的经济社会发展现状以及体育旅游发展规模、基础设施和资源开发情况进行调查和分析,说明了在沧州市发展体育旅游能加速沧州市经济社会的发展和满足人们日益增长的体育文化需求；同时,沧州市丰富的人文旅游资源和体育旅游资源、优越的区域位置、便利的交通条件、政府的高度重视等条件,不仅为开展体育旅游活动创造了良好的资源环境,而且为实现体育旅游产业的跨越式发展注入了新的活力。在本次调查研究中也发现了沧州市群众参加体育旅游所存在的一些问题,并根据发现的问题提出了相应的发展对策。希望通过本研究,既能促进沧州市体育产业和旅游产业的持续、快速和健康发展,又能为进一步研究体育旅游理论提供参考,为相关管理和经营部门制定政策和开发市场提供理论依据。
[Abstract]:Sports tourism industry is a new sunrise industry developed with the development of society and the improvement of people's living standard. The related theory of sports tourism industry is also the hot spot of the current theoretical circle, after the 2008 Beijing Olympic Games, Domestic sports tourism has set off a round of upsurge, but overall, the development of sports tourism in China is still in the primary stage. As a new industry and tourism mode, sports tourism not only expands the space for the development of sports and sports industry, but also provides sustainable utilization of tourism resources and development power for tourism. Therefore, sports tourism has become an important branch of tourism products and a main direction of tourism product construction in the future. The present situation of sports tourism in Cangzhou City is investigated by the methods of literature, questionnaire, interview, field investigation, logic analysis, mathematical statistics and so on. In the course of the research, firstly, the development status and research trends of sports tourism at home and abroad are comprehensively reviewed, and the possibility of developing sports tourism is pointed out. Secondly, the present situation of economic and social development and the scale of sports tourism development in Cangzhou City. The investigation and analysis of infrastructure and resource development show that sports tourism in Cangzhou can accelerate the economic and social development of Cangzhou and meet the increasing sports and cultural needs of people. At the same time, Cangzhou's abundant cultural tourism resources and sports tourism resources, superior regional location, convenient transportation conditions, and the government's high attention have not only created a good resource environment for the development of sports tourism activities. And for realizing the leapfrog development of sports tourism industry has injected new vitality. In this investigation and research, we also found some problems existing in the participation of the masses of Cangzhou in sports tourism, and put forward the corresponding development countermeasures according to the discovered problems. It is hoped that this study will not only promote the sustained, rapid and healthy development of the sports industry and tourism industry in Cangzhou City, but also provide a reference for the further study of sports tourism theory. For the relevant management and management departments to formulate policies and market development to provide theoretical basis.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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