长沙地区自驾车旅游者消费行为特征研究

发布时间：2018-12-15 03:19

【摘要】：随着长沙地区经济持续增长,私家车拥有量增多,人们的旅游意识不断成熟,自驾车旅游者也随之不断增加,现已成为了长沙地区旅游市场的重要组成部分。虽然自驾车旅游在我国发展的时间不长,但速度很快,自驾车旅游研究也受到国内各界的关注。目前,对自驾车旅游发展理论的研究已经出现端倪,但针对某一特定城市自驾车旅游者消费行为的研究还缺少系统性分析和论述。对长沙地区自驾车旅游者消费行为特征的研究是对类似于长沙这种中型城市自驾车旅游者消费行为研究的补充,对于提高长沙地区自驾车旅游者的消费品位,丰富自驾车旅游者消费行为的内涵、推动长沙地区自驾车旅游更快更好地发展有着重要的理论和实践意义。本论文从旅游消费行为理论的角度,在实践调查和前人研究的基础上,采用文献综述、问卷调查等方法对长沙地区自驾车旅游者消费行为特征进行较全面的研究。论文结构分为六个部分。第一章为绪论,阐述本文的研究背景和意义、研究思路和方法,自驾车旅游的概念、特点和分类,综述了国内外自驾车旅游的研究现状。第二章叙述了本论文所使用的研究理论基础——旅游消费行为理论。第三章,具体说明长沙地区自驾车旅游者消费发展背景；第四章,通过对问卷调查结果的汇总统计,结合实地访谈调研情况,从社会特征、出游行为、消费状况、心理特征四个方面对长沙地区自驾车旅游者和非自驾车旅游者的消费行为进行了对比分析。第五章,总结归纳长沙地区自驾车旅游者消费行为所呈现的基本特征,并分析其影响因素。第六章,对本论文进行总结,说明长沙地区自驾车旅游者消费行为特征研究对本人的启发,并指出本论文研究的不足。
[Abstract]:With the continuous growth of the economy in Changsha, the number of private cars has increased, people's tourism consciousness has matured, and the number of self-driving tourists has also been increasing, which has become an important part of the tourism market in Changsha. Although self-driving tourism has not been developed for a long time in our country, the research on self-driving tourism has been concerned by all walks of life in China. At present, the research on the theory of self-driving tourism has appeared, but the study on the consumption behavior of self-driving tourists in a certain city is still lack of systematic analysis and discussion. The study on the characteristics of consumer behavior of self-driving tourists in Changsha area is a supplement to the study on consumer behavior of self-driving tourists in medium-sized cities such as Changsha, and it can improve the consumption grade of self-driving tourists in Changsha. It is of great theoretical and practical significance to enrich the connotation of consumption behavior of self-driving tourists and to promote the development of self-driving tourism in Changsha. From the perspective of the theory of tourism consumption behavior, based on the practical investigation and previous studies, this paper makes a comprehensive study on the characteristics of consumer behavior of self-driving tourists in Changsha by means of literature review and questionnaire survey. The structure of the thesis is divided into six parts. The first chapter is the introduction, which describes the research background and significance, research ideas and methods, the concept, characteristics and classification of self-driving tourism, and summarizes the current research situation of self-driving tourism at home and abroad. The second chapter describes the theoretical basis of this paper-tourism consumption behavior theory. The third chapter explains the background of consumption development of self-driving tourists in Changsha area. The fourth chapter, through the survey results of the summary statistics, combined with field interviews and research, from the social characteristics, travel behavior, consumption situation, The consumption behavior of self-driving tourists and non-driving tourists in Changsha is analyzed in four aspects of psychological characteristics. Chapter five summarizes the basic characteristics of the consumption behavior of self-driving tourists in Changsha and analyzes its influencing factors. The sixth chapter summarizes this thesis, and points out the deficiency of the research on the characteristics of consumer behavior of self-driving tourists in Changsha area.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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