南阳文化旅游发展研究
发布时间：2018-12-14 23:11
【摘要】：当前旅游业的发展已经进入了新的阶段,文化旅游由于自身深厚的文化内涵能够满足旅游者日益增长的文化需求和审美需求,已成为旅游业发展的一种潮流。由于文化旅游有利于弘扬传统文化,能促进旅游业经济效益的提高,在旅游业中发挥的作用越来越重要。因此,加强对文化旅游的研究是十分必要的。南阳市拥有丰富的文化旅游资源,这为南阳发展文化旅游提供了先天优势,但在实际发展中,这些文化旅游资源却没有被充分利用。作为一个文化旅游资源大市,南阳的文化旅游发展相对落后,在河南省不属于前列。如何更好地利用文化旅游资源,进一步发展南阳文化旅游是当前南阳旅游业发展的一个重要问题。本文的在学习、借鉴前人研究的基础上,运用实地调查法、文献综合分析法、旅游人类学、旅游体验、可持续发展理论等客观分析南阳文化旅游资源、南阳文化旅游的发展状况及其存在的问题,提出合理的发展对策和发展方向,为今后南阳文化旅游的发展提供帮助。 本文在分析南阳自然地理特征和历史文化背景下,分类介绍南阳若干代表性文化旅游资源,并总结南阳文化旅游资源的特点。文章认为南阳文化旅游资源不仅种类丰富,包含有楚文化资源、汉文化资源、三国文化资源、衙门文化资源、淮源文化资源、玉文化资源、地方曲艺文化资源、医药文化资源、红色文化资源、科教文化资源等十类文化旅游资源,而且部分文化旅游资源特色明显,在国内首屈一指,具有不可替代性,这是南阳发展文化旅游的一个优势。此外,南阳的文化旅游资源与自然旅游资源相互融合,众多文化景区都处于自然环境优美的地区。 接着,本文从南阳文化旅游资源开发状况、各县镇文化旅游发展状况、提供的文化旅游线路、相关文化产业发展状况和政府管理等几方面分析南阳文化旅游的发展现状,肯定南阳文化旅游发展取得一定成果,同时也提出南阳文化旅游发展中存在的若干问题,像文化旅游专线少、文化旅游资源开发缺少统一规划、部分景区可进入性差、游客多集中在黄金周、旅游服务质量低、文化旅游产品宣传力度不够、部分文化旅游产品文化内涵挖掘不足、相关产业发育程度低等,这些问题都影响了南阳文化旅游今后的进一步发展。 为了南阳文化旅游的可持续发展,南阳应当开发多条文化旅游专线(汉文化旅游专线、恐龙蛋化石之旅、三国文化旅游专线、衙署文化旅游专线、玉文化旅游专线、楚长城遗址科考游、医药文化旅游专线、红色旅游专线、南水北调思源之旅、淮源文化专线等)；深入挖掘南阳文化旅游资源的文化底蕴,提升景区的文化品位,增强旅游产品的吸引力；通过多种渠道,加大南阳文化旅游的宣传营销力度,提高南阳文化旅游的知名度；加强和周边地区的文化旅游合作,实现“无障碍旅游”,建立文化旅游互动推介和互送客源机制,共同推进南阳文化旅游发展；探索发展相关旅游产业,完善南阳文化旅游产品体系；完善南阳旅游服务体系和旅游基础设施建设,提升南阳文化旅游服务质量。 此外,南阳文化旅游应当实施品牌战略,建立知名文化旅游品牌作为南阳文化旅游的龙头,拉动南阳文化旅游发展。在品牌战略实施过程中,南阳要有计划、有步骤地进行,从培育发展“南阳品牌”、“河南品牌”、“中国品牌”依次推进。南阳应当把本地的文化旅游资源整合起来,实施区域一体化战略,发挥文化旅游资源的整体优势,增强南阳文化旅游的市场吸引力和核心竞争力。
[Abstract]:The development of the current tourism has entered a new stage, and the culture tourism has become a trend of the development of the tourism because of its deep cultural connotation, which can meet the increasing cultural demand and the aesthetic demand of the tourists. As a result of cultural tourism, it is more and more important to promote the traditional culture and promote the economic benefit of the tourism industry. Therefore, it is necessary to strengthen the study of cultural tourism. Nanyang city has rich cultural tourism resources, which provides the innate advantages for Nanyang's development of cultural tourism, but in the actual development, these cultural tourism resources are not fully utilized. As a cultural tourism resource, the development of culture tourism in Nanyang is relatively backward, and it is not in the forefront in Henan province. How to make better use of cultural tourism resources and further develop Nanyang culture tourism is an important issue in the development of Nanyang tourism. Based on the study of the predecessors, this paper uses the field survey method, the literature comprehensive analysis method, the tourism anthropology, the tourism experience, the sustainable development theory and so on to analyze the development situation and the existing problems of the Nanyang culture tourism resources and the Nanyang culture tourism. The paper puts forward the reasonable development countermeasure and the development direction, and provides the help for the development of the culture tourism in the future. Based on the analysis of the characteristics of Nanyang's natural geography and the historical background, this paper introduces a number of representative cultural tourism resources in Nanyang, and summarizes the tourism resources of Nanyang culture. The paper holds that the tourism resources of Nanyang culture are not only rich in species, but also include the resources of Chu culture, Han and cultural resources, the three countries' cultural resources, the cultural resources of the Republic of China, the cultural resources of the Huaihe River, the cultural resources of the jade, the cultural resources of the local area, the medical and cultural resources and the red cultural resources. The resources of ten kinds of cultural tourism, such as the source, the science and culture resources, and the characteristics of some of the cultural tourism resources are obvious, which are the best in the country and have no alternative, which is an excellent of the tourism of Nanyang's development culture In addition, the cultural tourism resources of Nanyang and the natural tourism resources are integrated with each other, and many cultural scenic spots are in the beautiful environment of the natural environment Then, the paper analyses the development of the tourism resources of Nanyang culture, the development of cultural tourism in each county, the development of cultural tourism, the development of the related cultural industry and the administration of the government, etc. As a result of the development of Nanyang cultural tourism, some problems exist in the development of Nanyang culture tourism, such as the shortage of cultural tourism special lines, the lack of unified planning for the development of cultural tourism resources, the poor accessibility of some scenic spots, and the concentration of tourists in many areas. In the golden week, the quality of tourism is low, the propaganda of the cultural tourism products is not enough, the cultural connotation of some cultural tourism products is insufficient, and the development of the related industries is low. In order to promote the sustainable development of Nanyang cultural tourism, Nanyang should develop a number of cultural tourism special lines (the tourism special line of Han culture, the brigade of the dinosaur egg fossils, the three cultural tourism special lines, the cultural tourism special line of the three countries, the tourist special line of the jade culture, the Great Wall of the Chu The cultural heritage of the tourism resources of Nanyang culture, the cultural taste of the scenic spot and the attraction of the tourism products are enhanced. Through a variety of channels, we should strengthen the publicity and marketing of Nanyang cultural tourism, improve the popularity of Nanyang cultural tourism, strengthen and cooperate with the culture and tourism in the surrounding areas, realize the 鈥渂arrier-free tourism鈥，
本文编号：2379483
[Abstract]:The development of the current tourism has entered a new stage, and the culture tourism has become a trend of the development of the tourism because of its deep cultural connotation, which can meet the increasing cultural demand and the aesthetic demand of the tourists. As a result of cultural tourism, it is more and more important to promote the traditional culture and promote the economic benefit of the tourism industry. Therefore, it is necessary to strengthen the study of cultural tourism. Nanyang city has rich cultural tourism resources, which provides the innate advantages for Nanyang's development of cultural tourism, but in the actual development, these cultural tourism resources are not fully utilized. As a cultural tourism resource, the development of culture tourism in Nanyang is relatively backward, and it is not in the forefront in Henan province. How to make better use of cultural tourism resources and further develop Nanyang culture tourism is an important issue in the development of Nanyang tourism. Based on the study of the predecessors, this paper uses the field survey method, the literature comprehensive analysis method, the tourism anthropology, the tourism experience, the sustainable development theory and so on to analyze the development situation and the existing problems of the Nanyang culture tourism resources and the Nanyang culture tourism. The paper puts forward the reasonable development countermeasure and the development direction, and provides the help for the development of the culture tourism in the future. Based on the analysis of the characteristics of Nanyang's natural geography and the historical background, this paper introduces a number of representative cultural tourism resources in Nanyang, and summarizes the tourism resources of Nanyang culture. The paper holds that the tourism resources of Nanyang culture are not only rich in species, but also include the resources of Chu culture, Han and cultural resources, the three countries' cultural resources, the cultural resources of the Republic of China, the cultural resources of the Huaihe River, the cultural resources of the jade, the cultural resources of the local area, the medical and cultural resources and the red cultural resources. The resources of ten kinds of cultural tourism, such as the source, the science and culture resources, and the characteristics of some of the cultural tourism resources are obvious, which are the best in the country and have no alternative, which is an excellent of the tourism of Nanyang's development culture In addition, the cultural tourism resources of Nanyang and the natural tourism resources are integrated with each other, and many cultural scenic spots are in the beautiful environment of the natural environment Then, the paper analyses the development of the tourism resources of Nanyang culture, the development of cultural tourism in each county, the development of cultural tourism, the development of the related cultural industry and the administration of the government, etc. As a result of the development of Nanyang cultural tourism, some problems exist in the development of Nanyang culture tourism, such as the shortage of cultural tourism special lines, the lack of unified planning for the development of cultural tourism resources, the poor accessibility of some scenic spots, and the concentration of tourists in many areas. In the golden week, the quality of tourism is low, the propaganda of the cultural tourism products is not enough, the cultural connotation of some cultural tourism products is insufficient, and the development of the related industries is low. In order to promote the sustainable development of Nanyang cultural tourism, Nanyang should develop a number of cultural tourism special lines (the tourism special line of Han culture, the brigade of the dinosaur egg fossils, the three cultural tourism special lines, the cultural tourism special line of the three countries, the tourist special line of the jade culture, the Great Wall of the Chu The cultural heritage of the tourism resources of Nanyang culture, the cultural taste of the scenic spot and the attraction of the tourism products are enhanced. Through a variety of channels, we should strengthen the publicity and marketing of Nanyang cultural tourism, improve the popularity of Nanyang cultural tourism, strengthen and cooperate with the culture and tourism in the surrounding areas, realize the 鈥渂arrier-free tourism鈥，
本文编号：2379483
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