广西入境旅游市场发展态势研究

发布时间：2019-01-04 08:06

【摘要】：本文以广西入境旅游市场作为研究对象,利用了转移—份额模型和竞争态模型对广西入境旅游客源国和旅游目的地进行分析,总结出了旅游客源国和旅游目的地的市场对比状况和市场分布状况,同时将其进行市场分类,并且有针对性的对不同阶梯的客源国和旅游目的地提出了相应的建议。通过转移—份额模型将广西入境旅游市场与全国入境旅游市场进行对比,分析得到了与全国平均相比下广西入境旅游市场状况,即：广西入境旅游市场略微优于全国平均水平,并且有一些新兴的客源市场出现,但是市场竞争力出现下滑；客源市场结构正在发生变化。通过竞争态模型对广西入境旅游市场供需方的市场变化趋势进行分析,得出2000年至2011年间,广西入境旅游客源国现金牛市场较少,幼童市场稳中有变,明星市场缺失,瘦狗市场增多。广西入境旅游目的地的竞争格局并没有发生太大变化。通过聚类分析的方法,将广西入境旅游市场进行分类比较得到结论,在2000年—2011年间,广西入境旅游的优势正在减弱,主要表现在市场阶梯由原本的三级阶梯转变为两级阶梯；在对广西旅游目的地进行分析中得到,旅游目的地的基本类别并没有发生变化,并总结出了市场的三个主要发展特征,地域分布转移特征、时间对比特征和地理集中变化特征。广西入境旅游市场开拓应该基于差异化营销；优化产业结构,提升产业附加值；打破区域失衡三大基本思路。对于不同类别的客源国市场应该采用与其相符的市场开拓策略。对于广西来说,应该主动的丰富旅游产品,改变文化体现方式；加强区域合作,整合产业链；构建城市旅游战略群；加强政府管理水平,以期不断的提升广西旅游市场的国际影响力和自身的竞争力。
[Abstract]:This paper takes the inbound tourism market of Guangxi as the research object, using the transfer-share model and the competitive model to analyze the tourist source and destination of Guangxi inbound tourism. This paper summarizes the market comparative situation and market distribution of tourist source countries and tourist destinations, and classifies them into different market categories, and puts forward corresponding suggestions to different staircase countries and tourist destinations. This paper compares the inbound tourism market of Guangxi with that of the whole country by means of transfer-share model, and analyses the situation of the inbound tourism market in Guangxi compared with the national average, that is, the inbound tourism market of Guangxi is slightly better than the average level of the whole country. And there are some emerging tourist market, but the market competitiveness has declined; The structure of the tourist market is changing. By analyzing the market trend of the supply and demand side of Guangxi inbound tourism market through competitive state model, it is concluded that from 2000 to 2011, the cash cow market of Guangxi inbound tourist source country is less, the young children market is stable, and the star market is missing. The market for skinny dogs is on the rise. The competition pattern of Guangxi's inbound tourist destination has not changed much. By cluster analysis, the author compares the inbound tourism market in Guangxi with each other. From 2000 to 2011, the advantages of inbound tourism in Guangxi are weakening, which is mainly reflected in the transformation of the market ladder from three steps to two steps. In the analysis of Guangxi tourist destination, it is found that the basic categories of tourism destination have not changed, and summarized the three main development characteristics of the market, regional distribution and transfer characteristics, time contrast characteristics and geographical concentration change characteristics. The development of Guangxi inbound tourism market should be based on differential marketing, optimize the industrial structure, promote the added value of industry, and break the regional imbalance. For different types of guest country market should adopt the market development strategy in line with it. For Guangxi, we should take the initiative to enrich tourism products, change the way of cultural expression, strengthen regional cooperation, integrate the industrial chain, construct the strategic group of urban tourism; Strengthen the level of government management in order to continuously enhance the international influence of Guangxi tourism market and its own competitiveness.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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