基于利益相关者的我国商务差旅管理研究

发布时间：2019-01-03 17:39

【摘要】：出差是一种商务行为,它涉及的利益相关者众多。而且,商务差旅不同于传统的旅游,与企业、个人、组织及政府等机构的关系很大,这也成为普通的旅游管理理论不能完全覆盖的点。对于该领域的深入研究即有利于组织、企业管理的优化,又有利于旅游行业尤其是差旅管理行业的发展。伴随着中国经济的发展,尤其是2002年美国运通公司进驻中国,建立了中国第一家中外合资的商务差旅管理公司以后,中国的商务差旅管理行业作为旅游业中的一个重要市场分支也茁壮成长起来了,国内市场逐步被培育,人们对于差旅费用管控的意识也逐步深化。据世界商务旅行协会(GBTA)报告显示,中国目前是世界第二大商务旅行市场,并预计将在2015年超越美国,成为世界最大的商务旅行市场,由此带来的对商务差旅管理的需求将会越来越大。而对此领域研究的需求也越来越多。本文将借鉴利益相关者理论的知识,深入探讨差旅管理各个利益相关方：差旅管理公司(TMC-Travel Management Company)、差旅用户(企业及个人)以及差旅管理利益相关的酒店、航空等利益联系和分歧。分歧的存在制约了差旅的有效管理,如何破解分歧,求同存异,实现真正的成熟及利益的最大化,将作为本文探讨的重点。与以往不同的是,本文不是站在差旅企业的角度探讨如何提高企业经营效益,而是把差旅管理看作是一个整体的项目,分析整个利益链中所涉及的各个方面的因素,探讨他们之间的利益冲突和相似之处,分析在我国现有市场环境下进行差旅管理的建议和改善的措施。这样的尝试,希望能够给到差旅管理各利益相关方以借鉴作用。
[Abstract]:Business trip is a kind of business behavior, which involves a large number of stakeholders. Moreover, business travel is different from the traditional tourism, and has a great relationship with enterprises, individuals, organizations and government, which becomes the point that the common tourism management theory can not completely cover. The in-depth research in this field is beneficial to the optimization of organization and enterprise management, and to the development of the tourism industry, especially the travel management industry. With the development of the Chinese economy, especially after American Express entered China in 2002 and established the first Sino-foreign joint venture business travel management company, As an important market branch of the tourism industry, China's business travel management industry has also thrived, the domestic market has been gradually nurtured, and people's awareness of travel cost control has gradually deepened. China is currently the world's second-largest business travel market and is expected to overtake the United States as the world's largest business travel market in 2015, according to the (GBTA) report of the World Business Travel Association. The resulting demand for business travel management will grow. And there is more and more demand for research in this field. This paper will learn from the knowledge of stakeholder theory and explore the various stakeholders of travel management: travel management companies (TMC-Travel Management Company), travel users (enterprises and individuals) and hotels with travel management interests). Aviation and other interests and differences of interest. The existence of differences restricts the effective management of travel. How to solve the differences, seek common ground while reserving differences, realize the real maturity and maximize the benefits, will be the focus of this paper. Different from the past, this paper does not discuss how to improve the business efficiency from the point of view of the travel enterprise, but looks on the travel management as a whole project and analyzes the factors involved in all aspects of the whole interest chain. This paper probes into the conflicts of interest and similarities between them, and analyzes the suggestions and measures to improve the travel management under the present market environment in our country. This kind of attempt, hoped can give the travel management each stakeholder to draw lessons from the role.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592

【相似文献】