高平市旅游品牌视觉形象设计与推广
发布时间：2019-01-23 07:41
【摘要】：目前,中国的旅游业高速发展,越来越多的旅游资源从原先的“养在深闺人未识”的现象中逐渐走出来,试图寻求一种新的发展模式适应外界的大环境。当今社会已进入品牌时代,产品需要打造品牌,企业需要树立品牌,旅游城市当然也必须要建立自己独具特色的品牌。视觉形象设计是旅游城市品牌最直观的视觉体现。本文拟从山西省高平市旅游形象设计方面入手,系统阐述高平市旅游文化推广形象设计方案,塑造高平市旅游文化的品牌形象。 高平市历史文化古迹很多,它是长平之战的发生地,是农耕始祖炎帝的故里,悠久而深远的历史积淀成为高平市开发旅游业重要的宝贵资源。高平市遗留文物和战国时期“长平之战”古战场建筑特色,正是高平市进行旅游形象设计的亮点。在进行城市旅游品牌形象设计的同时,结合CIS理论和高平市的旅游营销的经济价值理论进行实际操作,使其设计更加科学、合理。在对高平市旅游品牌形象视觉识别设计中,主要是从两大部分入手的,一部分是基础要素设计,另一部分是应用系统设计。设计与制作应用选择相应的材质与高平市的风格相协调。 本文旨在通过对高平市历史文化、民俗风情、地域特性等进行分析,为高平旅游文化推广形象设计提供一些素材。希望通过对高平市旅游品牌形象的设计,对高平市旅游业的发展前景势必起到极强的推动力作用。
[Abstract]:At present, with the rapid development of China's tourism industry, more and more tourism resources are gradually emerging from the original phenomenon of "keeping her in the boudoir who does not know how beautiful she is", in an attempt to seek a new development model to adapt to the general environment of the outside world. Nowadays the society has entered the brand age, the product needs to build the brand, the enterprise needs to establish the brand, the traveling city certainly must also must establish its own unique brand. Visual image design is the most visual embodiment of tourist city brand. From the aspect of tourism image design of Gaoping city in Shanxi province, this paper systematically expounds the scheme of popularizing the image of tourism culture in Gaoping city, and molds the brand image of tourism culture in Gaoping city. There are many historical and cultural monuments in Gaoping, which is the place of Changping War and the hometown of Yan Emperor, the forefather of farming. The long and far-reaching historical accumulation has become an important and precious resource for the development of tourism industry in Gaping. The cultural relics left over in Gaoping and the architectural features of the ancient battlefield during the warring States period are the highlights of the tourist image design in Gaoping. At the same time, combining the CIS theory and the economic value theory of tourism marketing in Gaoping City, the design of urban tourism brand image is carried out in order to make the design more scientific and reasonable. In the visual recognition design of Gaoping's tourism brand image, it is mainly from two parts, one is the design of the basic elements, the other is the design of the application system. Design and production application selection of the corresponding materials and Gaoping City style coordination. The purpose of this paper is to provide some materials for Gao Ping's tourism culture promotion image design through the analysis of historical culture, folk customs and regional characteristics of Gaoping City. It is hoped that through the design of the tourism brand image of Gaoping City, it will certainly play a very strong role in driving the development prospects of the tourism industry in Gaoping City.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524;F592.7
本文编号：2413604
[Abstract]:At present, with the rapid development of China's tourism industry, more and more tourism resources are gradually emerging from the original phenomenon of "keeping her in the boudoir who does not know how beautiful she is", in an attempt to seek a new development model to adapt to the general environment of the outside world. Nowadays the society has entered the brand age, the product needs to build the brand, the enterprise needs to establish the brand, the traveling city certainly must also must establish its own unique brand. Visual image design is the most visual embodiment of tourist city brand. From the aspect of tourism image design of Gaoping city in Shanxi province, this paper systematically expounds the scheme of popularizing the image of tourism culture in Gaoping city, and molds the brand image of tourism culture in Gaoping city. There are many historical and cultural monuments in Gaoping, which is the place of Changping War and the hometown of Yan Emperor, the forefather of farming. The long and far-reaching historical accumulation has become an important and precious resource for the development of tourism industry in Gaping. The cultural relics left over in Gaoping and the architectural features of the ancient battlefield during the warring States period are the highlights of the tourist image design in Gaoping. At the same time, combining the CIS theory and the economic value theory of tourism marketing in Gaoping City, the design of urban tourism brand image is carried out in order to make the design more scientific and reasonable. In the visual recognition design of Gaoping's tourism brand image, it is mainly from two parts, one is the design of the basic elements, the other is the design of the application system. Design and production application selection of the corresponding materials and Gaoping City style coordination. The purpose of this paper is to provide some materials for Gao Ping's tourism culture promotion image design through the analysis of historical culture, folk customs and regional characteristics of Gaoping City. It is hoped that through the design of the tourism brand image of Gaoping City, it will certainly play a very strong role in driving the development prospects of the tourism industry in Gaoping City.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524;F592.7
【参考文献】
相关期刊论文 前1条
1 李蕾蕾;城市旅游形象设计探讨[J];旅游学刊;1998年01期
，本文编号：2413604
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