游客视角下兰州城市旅游竞争力提升策略研究
发布时间：2019-03-20 13:19
【摘要】：城市旅游竞争力理论是随着竞争力理论的发展而不断发展的，伴随着旅游业的兴起，城市旅游开始成为人们出行的重要选择，旅游城市之间的竞争也越来越激烈，随之而来的城市旅游竞争力也越来越受到理论界的关注。近年来关于城市旅游竞争力的研究大多是基于竞争优势理论、旅游系统论、经济学、地理学和影响城市旅游竞争力的相关因素等方面来进行的研究，进而依据相应的原则建立城市旅游竞争力的评价指标体系。基于这一现状，本文在对城市旅游竞争力研究方面进行了视角的创新，以兰州市为依托，找出游客视角下影响城市旅游竞争力的相关因素，进而确定游客视角下城市旅游竞争力的评价维度，并有针对性的提出提升兰州市旅游竞争力的策略和建议。 本文首先对城市旅游、城市旅游竞争力以及相关理论进行综述，在兰州市针对不同性别、年龄、文化程度、职业和收入的游客设计了调查问卷，制作了城市旅游竞争力的评价量表。其次对调查问卷所得数据进行信度和效度分析，采用因子分析的方法找出了城市旅游竞争力的评价维度；在一定假设条件的基础上构建出评价城市旅游竞争力的假设模型，，并根据调查问卷所得数据使用SPSS18.0统计软件对城市旅游竞争力的各个维度进行相关分析，从而验证了研究假设的正确性，及得出各维度对城市旅游竞争力评价有影响的结论。最后通过回归分析得到城市旅游竞争力评价维度以及指标权重，并针对兰州市旅游竞争力的现状提出提升城市旅游竞争力的策略建议。
[Abstract]:The theory of urban tourism competitiveness is developing with the development of competitiveness theory. With the rise of tourism, urban tourism has become an important choice for people to travel, and the competition between tourist cities is becoming more and more fierce. As a result, the competitiveness of urban tourism has been paid more and more attention by theorists. In recent years, most of the researches on urban tourism competitiveness are based on the theory of competitive advantage, tourism system theory, economics, geography and related factors that affect the competitiveness of urban tourism. Then the evaluation index system of urban tourism competitiveness is established according to the corresponding principles. Based on this situation, this article has carried on the innovation of the angle of view in the research of urban tourism competitiveness, based on Lanzhou city, find out the related factors that influence the city tourism competitiveness under the tourist angle of view. Then it determines the evaluation dimension of urban tourism competitiveness from the perspective of tourists, and puts forward the strategies and suggestions to improve the tourism competitiveness of Lanzhou city. First of all, this paper summarizes urban tourism, urban tourism competitiveness and related theories, and designs questionnaires for tourists of different gender, age, education, occupation and income in Lanzhou. The evaluation scale of urban tourism competitiveness is made. Secondly, the reliability and validity of the data obtained from the questionnaire are analyzed, and the evaluation dimension of urban tourism competitiveness is found out by the method of factor analysis. On the basis of certain hypothetical conditions, a hypothetical model for evaluating the competitiveness of urban tourism is constructed. According to the data obtained from the questionnaire, the SPSS18.0 statistical software is used to analyze the various dimensions of the competitiveness of urban tourism. As a result, the correctness of the research hypothesis is verified, and the conclusion is drawn that each dimension has influence on the evaluation of urban tourism competitiveness. Finally, the evaluation dimension and index weight of urban tourism competitiveness are obtained by regression analysis, and the strategies and suggestions to improve the urban tourism competitiveness are put forward according to the present situation of Lanzhou city's tourism competitiveness.
【学位授予单位】：兰州商学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224
本文编号：2444253
[Abstract]:The theory of urban tourism competitiveness is developing with the development of competitiveness theory. With the rise of tourism, urban tourism has become an important choice for people to travel, and the competition between tourist cities is becoming more and more fierce. As a result, the competitiveness of urban tourism has been paid more and more attention by theorists. In recent years, most of the researches on urban tourism competitiveness are based on the theory of competitive advantage, tourism system theory, economics, geography and related factors that affect the competitiveness of urban tourism. Then the evaluation index system of urban tourism competitiveness is established according to the corresponding principles. Based on this situation, this article has carried on the innovation of the angle of view in the research of urban tourism competitiveness, based on Lanzhou city, find out the related factors that influence the city tourism competitiveness under the tourist angle of view. Then it determines the evaluation dimension of urban tourism competitiveness from the perspective of tourists, and puts forward the strategies and suggestions to improve the tourism competitiveness of Lanzhou city. First of all, this paper summarizes urban tourism, urban tourism competitiveness and related theories, and designs questionnaires for tourists of different gender, age, education, occupation and income in Lanzhou. The evaluation scale of urban tourism competitiveness is made. Secondly, the reliability and validity of the data obtained from the questionnaire are analyzed, and the evaluation dimension of urban tourism competitiveness is found out by the method of factor analysis. On the basis of certain hypothetical conditions, a hypothetical model for evaluating the competitiveness of urban tourism is constructed. According to the data obtained from the questionnaire, the SPSS18.0 statistical software is used to analyze the various dimensions of the competitiveness of urban tourism. As a result, the correctness of the research hypothesis is verified, and the conclusion is drawn that each dimension has influence on the evaluation of urban tourism competitiveness. Finally, the evaluation dimension and index weight of urban tourism competitiveness are obtained by regression analysis, and the strategies and suggestions to improve the urban tourism competitiveness are put forward according to the present situation of Lanzhou city's tourism competitiveness.
【学位授予单位】：兰州商学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224
【引证文献】
相关硕士学位论文 前1条
1 姜尧;基于模糊综合评价的桂林城市夜间旅游满意度研究[D];广西师范大学;2013年
本文编号：2444253
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