茶文化旅游体验影响因素研究

发布时间：2019-03-20 15:13

【摘要】：中国是茶的故乡，茶文化旅游资源丰富。20世纪90年代开始，茶文化兴起，近年来随着体验经济时代的来临和文化旅游的发展，茶文化旅游得到了快速发展，日益成为一种旅游新时尚。但目前茶文化旅游处于刚起步阶段，茶文化旅游的发展存在景区级别低、旅游产品开发滞后等问题，不能满足体验经济时代游客对旅游体验质量的要求。在这种背景下，将旅游体验理论应用到茶文化旅游实践中，尝试构建茶文化旅游体验影响因素体系，并对影响因素的重要性进行排序，希望能为茶文化旅游目的地更好地发展提供一定的参考依据。本研究按照“提出问题—分析问题—解决问题”的研究思路展开，总共分为七章，首先，第一章、第二章和第三章为提出问题部分，在对研究背景进行分析和对茶文化、茶文化旅游和旅游体验的研究进行评述的基础上，提出研究内容；根据研究内容，第三章对茶文化旅游和茶文化旅游体验等概念进行界定，并阐述了本研究的理论基础——旅游动机推—拉理论和旅游期望与旅游体验满足关系理论；其次，第四、第五和第六章是分析问题部分，也是本研究的重点；第四章在两个理论的指导下，提出了茶文化旅游体验影响因素的研究假设，并通过专家意见征询，对假设进行修正，得出茶文化旅游体验影响因素的修正体系；第五部分选择了四个景区作为实证案例，，阐述了实证研究的问卷设计和调查，并通过因子分析和方差分析对数据进行处理，对茶文化旅游体验影响因素的结构模型和体系进行最后修正；第六部分以武夷山作为实际分析的案例，对茶文化旅游体验影响因素进行IPA分析，并从茶文化旅游市场的定位、茶文化旅游产品的提升、旅游基础设施的完善和旅游服务质量的提高四个方面对武夷山茶文化旅游发展提出建议；最后，得出茶文化旅游体验影响因素的结构模型和体系及茶文化旅游体验影响因素重要性分析结论；其中茶文化旅游体验影响因素结构模型包括游客因素和茶文化旅游目的地因素两大部分，游客因素中包括人口统计学因素、知识和旅游经历及旅游期望三个主因子；茶文化旅游目的地因素包括旅游目的地基础设施与综合管理、茶文化旅游产品、茶文化旅游资源、茶文化旅游目的地配套设施、茶文化旅游目的地环境及茶文化旅游目的地定位与市场营销六个主因子。
[Abstract]:China is the hometown of tea, and tea culture tourism is rich in resources. Since the 1990s, tea culture has emerged. In recent years, with the advent of the experience economy era and the development of cultural tourism, tea culture tourism has been developed rapidly. Increasingly, it has become a new fashion for tourism. However, tea culture tourism is in its infancy at present. The development of tea culture tourism has some problems, such as low grade of scenic spots and lagged development of tourism products, which can not meet the requirement of tourist experience quality in the era of experience economy. Under this background, this paper applies the theory of tourism experience to the practice of tea culture tourism, tries to construct the system of influencing factors of tea culture tourism experience, and sorts the importance of the influencing factors. Hope for tea culture tourism destination better development to provide a certain reference basis. The research is divided into seven chapters: first, the first chapter, the second chapter and the third chapter are the questions part, in the analysis of the background of the research and tea culture, the research is carried out according to the research ideas of "problem-raising-analyzing-solving", which is divided into seven chapters: the first chapter, the second chapter and the third chapter. On the basis of comments on the study of tea culture tourism and tourism experience, the research contents are put forward. According to the contents of the study, the third chapter defines the concepts of tea culture tourism and tea culture tourism experience, and expounds the theoretical basis of this study-the theory of tourism motivation push-pull and the relationship between tourism expectation and tourism experience satisfaction. Second, the fourth, the fifth and the sixth chapter is the analysis of the problem part, is also the focus of this study; The fourth chapter, under the guidance of two theories, puts forward the research hypothesis of the influence factors of tea culture tourism experience, and through the consultation of experts, modifies the hypothesis, and obtains the correction system of the influence factors of tea culture tourism experience. In the fifth part, the author chooses four scenic spots as empirical cases, expounds the questionnaire design and investigation of empirical research, and processes the data through factor analysis and variance analysis. Finally, the structure model and system of influencing factors of tea culture tourism experience are revised. In the sixth part, taking Wuyi Mountain as a practical case, the paper analyzes the influencing factors of tea culture tourism experience by IPA, and analyzes the orientation of tea culture tourism market and the promotion of tea culture tourism products. The improvement of tourism infrastructure and the improvement of tourism service quality put forward suggestions on the development of tea culture tourism in Wuyi Mountain. Finally, the structure model and system of the influencing factors of tea culture tourism experience and the analysis conclusion of the importance of the influence factors of tea culture tourism experience are drawn. The structure model of the influence factors of tea culture tourism experience includes two parts: tourist factor and tea culture tourism destination factor. The tourist factor includes demographic factor, knowledge and tourism experience and tourism expectation. Tea culture tourism destination factors include tourism destination infrastructure and comprehensive management, tea culture tourism products, tea culture tourism resources, tea culture tourism destination supporting facilities, Tea culture tourism destination environment and tea culture tourism destination orientation and marketing six main factors.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F326.12;F224

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