“潇湘八景”旅游纪念品的开发与设计研究

发布时间：2019-04-01 19:09

【摘要】：“潇湘八景”历来是自然山水的典范,也是历代文人墨客最爱游历的山水之一,在游历之际,它们留下了大量宝贵的文学艺术作品,至今影响深远。旅游纪念品作为旅游文化的传递者,它的开发已成为旅游业中一项具有高附加值的产品,引起了许多的国家、各级政府及各个景区的重视。开发“潇湘八景”旅游纪念品是在挖掘“潇湘八景”文化与地域特色的基础上展开的,因此开发是为了更好地保护与传承“潇湘八景”文化。本文从“潇湘八景”的历史文化入手,用调查分析法、综合比较法、理论结合实际等,多角度地研究了“潇湘八景”旅游纪念品开发的策略与设计思路,并以“江天暮雪”为例进行设计实践。本文主要内容分为五个章节,按照研究导出——理论解读——实地调研——开发策略——设计实践等逻辑顺序展开。首先,在国内外研究的基础上,认知了“潇湘八景”及“旅游纪念品”的相关概念,并分析了“潇湘八景”精彩纷呈的文人文化、览胜探奇的游历文化与淡薄超然的隐逸文化与旅游纪念品的内涵、外在特征,研究了“潇湘八景”旅游纪念品开发的经济价值、文化遗产保护价值和传播价值。其次,挖掘了“潇湘八景”旅游资源中的人文旅游资源和自然旅游资源,从中探索“潇湘八景”旅游纪念品开发的有利资源。从以下三个方面提出了“潇湘八景”旅游纪念品的开发策略：一、以市场需求为导向突出地域文化；二、以历史文化为核心塑造品牌文化;三、以整体风格为主导突出个体差异性。强调“潇湘八景”旅游纪念品设计时坚持人性化、艺术化、系列化原则,通过视觉视觉传达设计要素中图形、形态、材质、色彩等表达“潇湘八景”旅游纪念品的文化内涵即：文人文化、地域文化、隐逸文化及禅宗文化。再次,以“潇湘八景”之“江天暮雪”为例,尝试性设计“江天暮雪”旅游纪念品,如邮票、文化衫、伞具、明信片等。设计前调查了“江天暮雪”地域特色,发放调查问卷,科学地获取游客对“潇湘八景”旅游纪念的需求意向,从而研究出“江天暮雪”旅游纪念品设计的思路。
[Abstract]:"eight scenes of Xiaoxiang" has always been a model of natural landscape and one of the most popular landscapes of literati in the past. At the time of their travels, they left a large number of valuable literary and artistic works, which have far-reaching influence. Tourism souvenir as the transmission of tourism culture, its development has become a high value-added product in the tourism industry, which has attracted the attention of many countries, governments and scenic spots at all levels. The development of "Xiaoxiang eight scenery" tourism souvenir is based on the excavation of "Xiaoxiang eight scenery" culture and regional characteristics, so the development is to better protect and inherit the "Xiaoxiang eight scenery" culture. Starting with the history and culture of "eight scenes of Xiaoxiang", this paper studies the tactics and design ideas of tourism souvenir development of "eight scenes of Xiaoxiang" from many angles by means of investigation and analysis, comprehensive comparison, theory combined with practice, and so on. And take "River Twilight Snow" as an example to carry on the design practice. The main contents of this paper are divided into five chapters, which are carried out according to the logical sequence of research and derivation-theoretical interpretation-field investigation-development strategy-design practice and so on. First of all, on the basis of domestic and foreign research, this paper recognizes the concepts of "Xiaoxiang eight scenery" and "tourist souvenir", and analyzes the brilliant literati culture of "Xiaoxiang eight scenery". This paper studies the economic value, the cultural heritage protection value and the dissemination value of "Xiaoxiang eight scenery" tourist souvenir development, including the connotation and external characteristics of the tourist souvenir development of the scenic tour culture and the thin and detached recluse culture and tourism souvenir. Secondly, it excavates the human tourism resources and natural tourism resources of "Xiaoxiang eight scenery" tourism resources, and explores the favorable resources for the exploitation of "Xiaoxiang eight scenery" tourist souvenirs. The development strategy of "Xiaoxiang eight scenery" tourist souvenir is put forward from the following three aspects: first, the regional culture is highlighted according to the market demand; Second, the historical culture as the core to shape brand culture; third, the overall style as the leading prominent individual differences. It emphasizes the principles of humanization, artistry and serialization in the design of "Xiaoxiang eight scenery" tourist souvenirs, and conveys the figures, forms and materials in the design elements through vision. Color and other expressions of "Xiaoxiang eight scenery" tourist souvenir cultural connotation: literati culture, regional culture, recluse culture and Zen culture. Thirdly, taking the eight scenes of Xiaoxiang as an example, we try to design tourist souvenirs, such as stamps, cultural shirts, umbrellas, postcards and so on. Before the design, the regional characteristics of "Jiangtian Twilight Snow" were investigated, questionnaires were issued, and tourists' demand for "Xiaoxiang eight scenery" tourism memorial was scientifically obtained, so as to find out the idea of designing tourist souvenirs of "Jiangtian Twilight Snow".
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TB472;F592.7

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