基于体验经济和文化塑造视角的福州市旅游纪念品开发策略研究
发布时间：2019-04-23 07:50
【摘要】：随着体验经济时代的到来,旅游者外出旅游的经验日渐丰富,旅游消费观念也越来越成熟,人们除了对旅游活动参与性有较高的需求之外,还对旅游过程中所涉及的纪念品、购物的环境等均是提出了更高的体验要求。旅游纪念品是一个区域旅游资源的重要组成部分,其好坏已经成为评定一个地区旅游是否发达的重要指标。在国外,旅游纪念品收入往往占旅游总收入的一半,甚至更多,但是我国旅游纪念品的发展由于种种原因,其所产生的收入只占旅游总收入的1/3,与外国还存在着很大差距。这种现象与快速发展的旅游业显然是不相适应的,如何提高旅游纪念品的吸引力,增加旅游纪念品的文化内涵,让游客能买到心仪的产品,并在购物过程中得到“畅爽”的感觉,已成为旅游发展研究的热门话题。 本文主要以福州市旅游纪念品开发为主要研究对象,通过对福州市旅游纪念品开发的现状、文化资源、旅游者购买纪念品行为等的分析,以旅游、文化、体验交融互渗作为切入点进行探讨,从突出地方特色、提升文化内涵、树立品牌意识、加强购物体验、加快产品创新、加强营销与规范管理等六个方面提出若干建议,试图为促进福州旅游纪念品开发及市场的拓展提供决策参考。
[Abstract]:With the arrival of the era of experience economy, tourists have more and more experience in traveling, and the concept of tourism consumption has become more and more mature. In addition to the high demand for participation in tourism activities, people also have a high demand for souvenirs involved in the process of tourism. Shopping environment and so on are put forward higher experience requirements. Tourism souvenir is an important part of regional tourism resources, and its quality has become an important index to evaluate whether a region tourism is developed or not. In foreign countries, tourism souvenir income often accounts for half of the total tourism income, or even more. However, due to various reasons, the income generated by the development of tourist souvenirs in China accounts for only 1 / 3 of the total tourism income. There is still a big gap with foreign countries. This phenomenon is obviously not compatible with the rapid development of tourism. How to improve the attraction of tourist souvenirs, increase the cultural connotation of tourist souvenirs, so that tourists can buy the products they like? And in the process of shopping get the feeling of "smooth", has become a hot topic in the study of tourism development. This paper mainly focuses on the development of tourism souvenirs in Fuzhou. Through the analysis of the current situation of tourism souvenir development in Fuzhou, cultural resources, tourists' purchase of souvenirs, and so on, this paper aims at tourism, culture, and so on. Experience blending and mutual infiltration as a starting point for discussion, from six aspects such as highlighting local characteristics, promoting cultural connotation, establishing brand awareness, strengthening shopping experience, speeding up product innovation, strengthening marketing and standardized management, and so on, put forward some suggestions. In order to promote the development of Fuzhou tourist souvenir and the expansion of the market to provide a decision-making reference.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2463264
[Abstract]:With the arrival of the era of experience economy, tourists have more and more experience in traveling, and the concept of tourism consumption has become more and more mature. In addition to the high demand for participation in tourism activities, people also have a high demand for souvenirs involved in the process of tourism. Shopping environment and so on are put forward higher experience requirements. Tourism souvenir is an important part of regional tourism resources, and its quality has become an important index to evaluate whether a region tourism is developed or not. In foreign countries, tourism souvenir income often accounts for half of the total tourism income, or even more. However, due to various reasons, the income generated by the development of tourist souvenirs in China accounts for only 1 / 3 of the total tourism income. There is still a big gap with foreign countries. This phenomenon is obviously not compatible with the rapid development of tourism. How to improve the attraction of tourist souvenirs, increase the cultural connotation of tourist souvenirs, so that tourists can buy the products they like? And in the process of shopping get the feeling of "smooth", has become a hot topic in the study of tourism development. This paper mainly focuses on the development of tourism souvenirs in Fuzhou. Through the analysis of the current situation of tourism souvenir development in Fuzhou, cultural resources, tourists' purchase of souvenirs, and so on, this paper aims at tourism, culture, and so on. Experience blending and mutual infiltration as a starting point for discussion, from six aspects such as highlighting local characteristics, promoting cultural connotation, establishing brand awareness, strengthening shopping experience, speeding up product innovation, strengthening marketing and standardized management, and so on, put forward some suggestions. In order to promote the development of Fuzhou tourist souvenir and the expansion of the market to provide a decision-making reference.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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